2026 Agenda
Check out the Barcelona 2026 Agenda below.
- Day 1Tuesday 10 February
- Day 2Wednesday 11 February
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Select a Theme
- Keynote Sessions
- Product Monetization Track
- UA Track
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08.00 - Badge Pickup & Networking Breakfast08.55
Josh Vowles, Head of Product, GamesforumJosh VowlesHead of ProductGamesforum08.55
Welcome to Gamesforum
John Wright, CEO, TurborillaJohn WrightCEOTurborillaI have recently joined Turborilla as CEO.
My most recent role was steering Kwalee's mobile games to new heights, my focus lies in advancing game monetization and online marketing strategies. With a rich background in the AdTech and gaming industries, our team has successfully expanded the user base and optimised game performance on a global scale.
Transitioning from finance to gaming has equipped me with a unique perspective, enhancing our approach to B2B marketing and web content. As a board member and advisor, I am committed to fostering innovative partnerships and guiding developers to create captivating gaming experiences that resonate with players around the world.
Felipe Mata, F2P Product ConsultantFelipe MataF2P Product Consultant
Jacki Vause, CEO, DimosoJacki VauseCEODimosoJacki Vause is the Founder and CEO of Dimoso PR and Co-Founder of Global One Communications. She is one of the UK’s female tech PR pioneers and has worked in publishing and public relations for over 25 years. Named as one of PCR’s top 30 women in mobile, Jacki created Dimoso, an integrated digital marketing and PR agency specialising in mobile games and technology. Jacki has vast experience as a proven tech entrepreneur, with more than 9 companies under her belt, and wears the crown of business leader, mentor, Grit Daily author, and PR communications savant. Jacki’s experience encompasses leading entertainment companies such as BBC, Channel 4, Disney, and Angry Birds; expertly managing major consumer brands including Mazuma, Apple, GE, AT&T, and Panasonic; and successfully growing gaming giants like Rovio and Gismart. Managing traditional and digital, mobile, and social communications strategies for these brands, Jacki’s experience with startups and scaleups is extensive and invaluable.
Denise Farrelly, Head of Apps & Gaming, EMEA, GoogleDenise FarrellyHead of Apps & Gaming, EMEAGoogle
Julia Palatovska, Co-Founder & CEO, Dorian GamesJulia PalatovskaCo-Founder & CEODorian Games09.00
Gamesforum Unfiltered: Barcelona Edition
Uncensored takes, off-the-record challenges and the latest opportunities in driving mobile game growth for 2026. Kickstart Gamesfroum Barcelona by hearing industry leaders as they go unfiltered on the state of F2P mobile gaming.
09.50
Matej Lancaric, UA Consultant & Co-founder, two & a half gamersMatej LancaricUA Consultant & Co-foundertwo & a half gamers09.50
UA for D2C
Understand the importance of reworking your UA and marketing campaigns to maximise D2C revenue that players know and trust from first ad impression.
Josh Chandley, President & COO, WildCard GamesJosh ChandleyPresident & COOWildCard Games10.15
A Blueprint For Building A Durable Games Studio
WildCard went from five years of profitability and a standout 2020 to near-total collapse in 2022. A 40% revenue drop, 25% CPM crash, and geopolitical crisis shattered the company’s growth loop. With UA slashed and yield down over 90%, survival seemed unlikely.
But instead of pivoting, WildCard rebuilt. Overhauling systems across product, monetization, and user acquisition. Hear how WildCard achieved record-breaking revenue and cash flow.
Mariam Ahmad, Head of Content, GamesforumMariam AhmadHead of ContentGamesforumMariam recently joined Gamesforum as Head of Content, having previously worked at Exchangewire as editorial lead. With a keen interest in ad tech, Mariam’s area of interest also includes ad monetisation, UA, curation, and more. Previously, she also hosted the Madtech Podcast, which featured a range of industry leaders and visionaries, ranging from Paramount to Uber and Microsoft.
Jason Wang, VP of Brand Marketing, Hungry StudioJason WangVP of Brand MarketingHungry Studio10.40
How Casual Games Build Global Audiences
Hear how Hungry Studio have scaled BlockBlast!, building on success in 2023 to create a marketing and game experience that doesn't just grow but retains and scales.
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11.00 - Morning Networking Break
Jakub Remiar, F2P Games Consultant & Co-founder, two & a half gamersJakub RemiarF2P Games Consultant & Co-foundertwo & a half gamers11.30
Conquest of Genres Through Product Templates
Learn how the top games and studios are leveraging product templates to rapidly build and release not 1 but 3 games in a year. Understand how teams are building and scaling similar products simultaneously with direct market examples and use cases on genres that have already lost.
Ilayda Bayari, VP of Business Development, EMEA, XsollaIlayda BayariVP of Business Development, EMEAXsollaIlayda Bayari is Xsolla's VP BD for the EMEA region, where she successfully manages the development of strategic partnerships throughout the region. After completing a Master's degree in International Business and Marketing in the United States, Ilayda began her career at Google, where she developed an interest in the digital sector.
Since returning to Istanbul in 2017, she has been able to continue developing her career in various facets, ranging from marketing, sales, business development, and managing strategic partnerships for several global companies. With over five years of experience in the ad tech and gaming industries, Ilayda is eager to support the EMEA gaming ecosystem and create new opportunities for developers and publishers.
Sponsored by
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together and continually make new resources available to creators.
Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and have helped over 1500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
12.00
Unlocking the Next Phase of Mobile Gaming Growth
This session will explore how changing platform regulations are creating new opportunities for true D2C models, and share best practices for leveraging these changes across a changing industry.
Nina Mackie, Co-founder, WeGame2Nina MackieCo-founderWeGame2
Elizaveta Savenkova, CBDO, ZiMADElizaveta SavenkovaCBDOZiMAD
Chloe Cave, Head of Growth, NeonChloe CaveHead of GrowthNeonChloe is a 17‑year mobile ad‑tech sales and revenue leader who has driven growth at Opera Mediaworks, InMobi, Criteo, LoopMe, Fiksu, and Adverty. Now Head of Growth at Neon, she owns pipeline and P&L for a roster of top‑grossing game studios, pairing UA‑monetization know‑how with data‑driven payment strategies that lift ARPU and margin. Her team delivers double‑digit YoY expansion while advising executives at studios of all sizes on global payment and webshop tactics. A builder of high‑performance teams and C‑level partnerships, Chloe turns market signals into GTM campaigns and product feedback loops, making her a strategic ally for studios chasing scale and margin.
Ola Dokun, VP of Strategic Insights and Market Intelligence, XsollaOla DokunVP of Strategic Insights and Market IntelligenceXsolla12.30
Maximizing Revenue Potential with Webstores
The D2C landscape rappidly evolved in 2025, and as teams prepare for H2 2026 learn how you can make the most of your D2C revenue.
13.00 - Networking Lunch Break
Solomon Ruiz-Lichter, Founder, Dual Pulse AdvisorySolomon Ruiz-LichterFounderDual Pulse Advisory
Eldar Ellenbogen, Head of Product Monetization, ScopelyEldar EllenbogenHead of Product MonetizationScopely
Eva Ryott, VP, Head of Live Operations, KingEva RyottVP, Head of Live OperationsKing
Nikolay Ternovoy, CPO & Co-founder, Super BananaNikolay TernovoyCPO & Co-founderSuper Banana
Brendan Fraher, VP, Liftoff Intelligence, LiftoffBrendan FraherVP, Liftoff IntelligenceLiftoffBrendan Fraher is a seasoned industry leader renowned for his expertise in mobile gaming trends, live events, and unique regional insights. With a rich international background spanning various countries, including Singapore and his current residence in Finland, Brendan brings a global perspective to his role. His passion for the gaming industry is evident in his commitment to innovation and his ability to adapt to the dynamic nature of the field. As an engaging speaker and expert, he actively contributes to industry discussions, emphasising the importance of creating win-win partnerships that benefit developers and users.
Dylan Tredrea, CPO, Charged MonkeyDylan TredreaCPOCharged MonkeyDylan Tredrea is a product leader in mobile free to play games with >12 years of high-profile professional experience, including >5 years leading teams, while working with some of the biggest IPs and most successful companies in the industry such as Disney, Rovio, Zeptolab, & CrazyLabs.
14.00
Mastering the Art of LiveOps
Understand how to better inform your live ops campaigns with segmentation and personalisation to further drive retention, acquisition and monetisation KPIs, optimise player experiences and drive sustainable growth across evolving audiences.
Erno Kiiski, Chief Game Analyst, Managed Services at GameRefinery, LiftoffErno KiiskiChief Game Analyst, Managed Services at GameRefineryLiftoffSponsored by
Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps. Liftoff’s solutions, including Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
15.00
The Hottest Live Event Design Trends Driving Success in F2P Games
What live event design trends fueled success in F2P mobile games over the past year? Erno Kiiski dives into the latest trends shaping the market.
Polina Ponomareva, LiveOps Manager, G5 EntertainmentPolina PonomarevaLiveOps ManagerG5 Entertainment
Michael Korek, Product & Monetization ConsultantMichael KorekProduct & Monetization Consultant15.30
Segment Smart: Turning Player Data into Strategy
Explore how to identify meaningful segments for different goals, tailor experiences to each group, and strike the right balance between retention, engagement, and monetization. The real key to success is turning data into actionable segments and segments into sustainable revenue.
16.00 - Afternoon Networking Break
Ali Farha, Investment Associate & Production Expert, Behold VenturesAli FarhaInvestment Associate & Production ExpertBehold Ventures
Glib Platonov, CEO, Outloud GamesGlib PlatonovCEOOutloud GamesGlib has more than 12 years of experience in the gaming industry both on Mobile and PC/Console markets. Currently leading Outloud Games as CEO, data-driven developer and publisher of Idle/Tycoon games for mobile with 10M+ installs, and Co-founder of Doghowl Games, PC/console developer of AA games.
Vasco Sousa, UA Manager, Fumb GamesVasco SousaUA ManagerFumb Games
Igor Karev, CEO, Founder, Tatem GamesIgor KarevCEO, FounderTatem Games16.30
Pre-Production & Marketability Asessments
Learn best practices in marketability testing during pre-production to validate concepts early, align product and player demands, reduce risks, and ensure stronger product-market fit before global launch success.
Vadym Syvolap, Game Director, PlariumVadym SyvolapGame DirectorPlariumStudied computer science at the Kharkiv National University of Radioelectronics, Ukraine. I was a founder of the XGD Indie Game Developers conference in Ukraine. Also, multiple times, I was on the jury on different Game Jams and Indie Cups. Working for 13+ years on a f2p games. For the last 9 years, I have worked in Plarium, starting as a project manager, rapidly switching to a game design position, and then forming a Game Design Department as a GD Lead. I am currently working as a Game Director on the action shooter game Mech Arena.
Jakub Remiar, F2P Games Consultant & Co-founder, two & a half gamersJakub RemiarF2P Games Consultant & Co-foundertwo & a half gamers
Albert Custodio Martinez, VP, Product & Analytics, Kolibri GamesAlbert Custodio MartinezVP, Product & AnalyticsKolibri Games
Sonia Donaire García, Marketing Director, Tangelo GamesSonia Donaire GarcíaMarketing DirectorTangelo GamesSonia Donaire is a marketing strategist in the mobile gaming space, with experience advising and building monetization systems for social casino and skill-based games now. She brings a strategic perspective on hybrid monetization, live ops, and the role of product design in long-term revenue and retention.
Dish M. Eldishnawy, Senior Director of Product, ScopelyDish M. EldishnawySenior Director of ProductScopely
Igor Lautar, CEO & Co-Founder, Aurion 11Igor LautarCEO & Co-FounderAurion 11Igor Lautar is the Co-Founder and CEO of Aurion11. He spent over ten years at Outfit7 Group, publisher of the iconic Talking Tom series of apps and games, where he became a trusted voice in the mobile publishing space. During his time at Outfit7 he worked across many parts of the business primarily focussed on building the ad monetization stack — from in-house mediation to the tools that supported it. The result was an in-house ad tech that currently supports over 470 million monthly active users and processes billions of daily impressions seamlessly.
In 2025, Igor co-founded Aurion11 with a mission of bringing this powerful technology and knowhow to a wider audience: Empowering publishers and developers with the best value, high performing and risk-free Adtech solutions. Igor and his team were backed by Outfit7 Ventures as the first investor in Aurion11. Today, Aurion11’s technology is in alpha and, as well as serving Outfit7, Igor and his team are helping a number of large publishers, including Sofascore, improve their ad tech stack.
17.00
What's Next in Mobile Game Monetization?
Explore the future of mobile game monetization where ad revenue, IAPs, webstores, and sponosrhsips converge to create diversified, player-first economies that drive sustainable growth and engagement.
18.00 - Networking Drinks hosted by exmox -
11.00 - Morning Networking Break
Leyla Dolgikh, Senior Performance Marketing Manager, RovioLeyla DolgikhSenior Performance Marketing ManagerRovio11.30
Powering Mobile Game Growth: Using AI to Transform UA & Marketing
Understand how AI can enhance mobile game UA with automated targeting, creative optimisation and LTV prediction. Learn how to scale personalised campaigns for efficient, sustainable growth in a competitive market.
Yan Reizin, Strategic Growth Lead, AlmediaYan ReizinStrategic Growth LeadAlmediaSponsored by
Almedia is the next generation, gamified promotion platform delivering maximum value to both advertiser and consumers. Our goal is boosting our customers' user acquisition, revenue and branding sustainably and safely by attracting and motivating high quality users to consume offers, surveys or ads through our products.
12.00
Building rewarded campaigns: How to set yourself up for success and maximize your ROAS
Rewarded UA can deliver strong ROAS, but only if campaigns are designed correctly from the start. This session covers the foundational decisions that impact performance long-term, from campaign setup and targeting to optimization approaches that help rewarded scale efficiently without eroding returns.
12.30
Johannes Lang, Creative Marketing Consultant, TacticTenJohannes LangCreative Marketing ConsultantTacticTen
Elizaveta Minchenkova, UA Manager, Kolibri GamesElizaveta MinchenkovaUA ManagerKolibri Games
Brad Shapiro, EVP of Revenue, KashKickBrad ShapiroEVP of RevenueKashKickOver the past 30 years, Brad has driven revenue growth for companies like InboxDollars, Date.com, and Killerbrands Media through integrated marketing strategies. Now, as EVP of Revenue at KashKick and Besitos Marketplace, a rewarded website, app and platform that converts engagement into earnings, he applies his leadership and expertise, contributing to the company’s 16,000% revenue growth over the past three years and No. 11 ranking on Inc. 5000’s 2024 list.
Willis Nelson, VP of BD, Mobile Apps, FluentWillis NelsonVP of BD, Mobile AppsFluent
Daniël Boone, VP of Revenue, TyrAdsDaniël BooneVP of RevenueTyrAds12.30
State of Rewarded UA
Having Dominated the last few years, with tens of new networks popping up, unpack the current state of rewarded UA for mobile game growth. Learn how teams are optimising campaign structure to maximise revenue potential, scaling beyond payback windows and weighing up their network choices.
13.00 - Networking Lunch
David Sánchez-Camacho García, App Growth ConsultantDavid Sánchez-Camacho GarcíaApp Growth Consultant
Robert Hoeft, Head of Playable Ads, BoombitRobert HoeftHead of Playable AdsBoombit
Amin Bakht , Head of UA , Phoenix GamesAmin BakhtHead of UAPhoenix Games
Sashank Venkatraman, Group Product Manager, aarkiSashank VenkatramanGroup Product ManageraarkiWillis Nelson, VP of BD, Mobile Apps, FluentWillis NelsonVP of BD, Mobile AppsFluent14.00
Measuring What Matters: Incrementality and Evolving UA Strategies
Explore how mobile game marketers measure true growth through incrementality testing, evolving attribution methods, and data-driven user acquisition strategies in a privacy-first, post-IDFA landscape.
Vincent Bernardin, Head of Apps & Gaming CS, France & Southern Europe, TikTokVincent BernardinHead of Apps & Gaming CS, France & Southern EuropeTikTokSponsored by
TikTok has quickly become a go-to destination for gaming, with over 3 trillion video views for gaming content globally in 2022. From gameplay and tutorials to cosplay and memes, TikTok is where gaming culture and entertainment collide, allowing a global community of gamers to connect with each other in fun, authentic, and creative ways. Please connect with our team to learn more on how to leverage the most downloaded app in the world to help you build community, drive engagement and grow sales.
15.00
Where Automation Meets Creativity: Scaling TikTok UA in 2026
Deep dive into how creativity, creators, and automation combine to scale profitable TikTok user acquisition for mobile games in 2026.
15.30
Aleyna Cerrah, UA Manager, APPSAleyna CerrahUA ManagerAPPS15.30
From Idea to Impact
In this session, APPS will reveal how small creative tweaks can make a big impact. See how APPS combine bold ideas, rapid testing, and cross-team collaboration to create mobile game ads that stop the scroll and drive real results.
16.00 - Afternoon Networking Break
Martin Macmillan, Founder, Mobile Finance CollectiveMartin MacmillanFounderMobile Finance Collective
Janette D’Alessio, Director of Business Development, Plan A GamesJanette D’AlessioDirector of Business DevelopmentPlan A Games
Marina Espin, VP of Business Development, Tilting PointMarina EspinVP of Business DevelopmentTilting Point16.30
Funding User Acquisition in a Crowded Space
Explore how shifting market conditions, tighter budgets, and evolving monetization strategies are reshaping mobile game user-acquisition financing and what studios must do to sustainably fund growth in an increasingly competitive landscape.
Alexey Gusev, Head of Growth, SoftgamesAlexey GusevHead of GrowthSoftgames
Michal Prokop Grno, CMO, Pixel FederationMichal Prokop GrnoCMOPixel Federation
Danika Wilkinson, Director of UA, BlizzardDanika WilkinsonDirector of UABlizzard
Anton Zaluskyi, Founder & CEO, Smart ProjectAnton ZaluskyiFounder & CEOSmart Project
Lucrezia Leon, CBDO, SpinXLucrezia LeonCBDOSpinX
Joseph Iris, ML Product Director, Persona.lyJoseph IrisML Product DirectorPersona.ly17.00
The Future of Mobile Game UA
Discover how rising CPIs, evolving privacy rules, AI-driven creativity, and new channels are reshaping mobile game user acquisition. From performance marketing to community-led growth and what strategies will define the next era.
18.00 - Networking Drinks hosted by exmox
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Select a Theme
- Ad Monetization Track
- Alternative Growth Track
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08.00 - Networking Breakfast
Lucio Sanguinetti, Director of Ad Monetization, Newry Global Media S.L.Lucio SanguinettiDirector of Ad MonetizationNewry Global Media S.L.
Katerina Maliaran, Head of Ad Monetization, Burny GamesKaterina MaliaranHead of Ad MonetizationBurny GamesSince 2021, after several years in digital marketing, Katerina has focused on mobile app ad monetization. Her expertise in mediation platform management with MAX, AdMob, Levelplay, drives revenue growth for hyper-casual and casual games.
She leads Ads Monetization strategy and execution at Burny Games, focusing on data analysis and strategic partnerships for success.
Or Zilberman, Ad Monetization Lead, PlaytikaOr ZilbermanAd Monetization LeadPlaytikaOr has been working in the gaming industry for over 7 years, specializing in Monetization.
Her journey began in IAP Monetization, Product Monetization and now she leads the Ad Monetization Strategy at Playtika.
She is responsible for the whole flow – from onboarding new games, managing waterfalls, optimizations, analyze data and more.
Tezcan Unlu, Senior Ad Monetization Manager, JustPlayTezcan UnluSenior Ad Monetization ManagerJustPlaySenior Advertising Monetization Manager at Kolibri Games spending the last 4 years in the mobile gaming industry. Mainly focusing on the Ad Tech improvements, optimizing the product’s ad placement and user ad journey for the main titles Idle Miner Tycoon and Idle Bank Tycoon in Kolibri portfolio while operating the usual Ad Mon flow with the latest updates in the industry.
Vanessa Bourdillon, Senior Strategic Partner Manager, Meta Audience Network, MetaVanessa BourdillonSenior Strategic Partner Manager, Meta Audience NetworkMetaVanessa is a Senior Strategic Partner Manager at Meta Audience Network, with 20 years of experience in the tech industry and over a decade specialising in mobile gaming advertising. Her expertise across both supply and demand gives her a holistic perspective on global ad monetisation. At Meta Audience Network, Vanessa is dedicated to helping gaming publishers on monetisation growth strategies maximising publisher yield and navigating the evolving privacy landscape.
Lashanne Phang, VP, Global Mobile App Business, PubMaticLashanne PhangVP, Global Mobile App BusinessPubMatic09.00
Gamesforum Unfiltered: Ad Monetization
Get candid, off-the-record perspectives from top industry leaders that help you anticipate market shifts, solve real monetization challenges, and unlock smarter revenue opportunities in today’s evolving ad landscape.
09.50
Today’s monetization landscape and ad experience trends
Sid Vikram, Senior Publisher Growth Manager at Moloco, will dive into the different elements of the modern mobile ad, including auto-StoreKit, ad length, skip delay, and playable end card. He’ll break down how these components influence both publisher and advertiser performance, along with your users’ experience. In addition, he’ll provide an analysis of the current revenue split between in-app purchases and in-app ads for puzzle, tabletop, match, sports, cars, casino, and simulation games
10.15
Aliaksandra Tryfanava, Senior Monetization Manager, EasybrainAliaksandra TryfanavaSenior Monetization ManagerEasybrainMonetization Lead with 4+ years of experience building monetization strategies from scratch. Skilled in unconventional solutions, in-depth analytics and delivering fast results. If you want to monetize with ads, ask me how!
Sharon Shamir, Ad Monetization Manager, SciPlaySharon ShamirAd Monetization ManagerSciPlayI’m Sharon, Ad Monetization Manager at Sciplay. I manage all the ad Monetization activity and partnerships for our IAA studio. I have now been working in the gaming industry for over 3 years, previously working at Ironsource/ Unity.
Daniil Sadykov, Head of Ad Monetization, MY.GAMESDaniil SadykovHead of Ad MonetizationMY.GAMES
Sun Vainer, Senior Partnerships Manager , AppHarbrSun VainerSenior Partnerships ManagerAppHarbrSun is a Customer Success Manager focused on helping mobile apps succeed through strong partnerships and measurable impact. He brings a customer-first mindset shaped by experience supporting app teams across the gaming ecosystem.
At AppHarbr, Sun works closely with app developers to protect player experience and ensure high-quality, respectful in-app advertising. He previously worked at Unity, supporting apps at scale.10.15
Ad Quality Fireside Chat
This panel will reveal how improving ad quality improves engagement, reduces churn and drives stronger monetization.
11.00 - Morning Networking Break
Kelly McGrath, Ad Monetization ConsultantKelly McGrathAd Monetization Consultant11.30
Inside the Black Box: What Ad Networks Don’t Tell Publishers
Unlock the secrets behind publisher revenue in this session. Explore how ad network “transparency” can mask critical monetization levers, uncover where small contractual and optimization losses quietly add up, and learn practical strategies to identify and eliminate hidden revenue drains. Maximize your earnings with insight.
Mati Bochenczak, Director of Business Development, MeticaMati BochenczakDirector of Business DevelopmentMeticaMati Bochenczak has spent nearly a decade in the mobile gaming industry, with previous roles at Google and AppsFlyer, where he worked closely with leading EMEA studios to scale user acquisition, engagement and monetization. Today he leads Business Development at Metica, helping game studios grow faster by connecting monetization and UA. Mati works with teams to deploy real time monetization personalization through products like SmartFloors and next best action decisioning, driving measurable player level LTV uplift across 300M+ monthly active users. This is delivered through a single, lightweight SDK and paired with Metica’s market leading, tech driven UA funding platform.
11.55
The New Rules of Ad Monetization
Header bidding changed everything, except the pressure to grow revenue. This talk explores how segmentation, data and smarter tactics help monetization managers win in a crowded, fast-moving mediation ecosystem.
Otto Simola, Head of Player Acquisition & Monetization, FingersoftOtto SimolaHead of Player Acquisition & MonetizationFingersoftOtto is a Head of Player Acquisition and Monetization, and together with his team responsible for UA campaign management, ASO, monetization and data in Fingersoft’s products. Otto is a former game developer and software engineer with a master’s degree in theoretical physics, who has warped smoothly to the business development level of the game industry. Fingersoft is famous for its worldwide smash hits Hill Climb Racing and Hill Climb Racing 2 that have accumulated over 2.5 billion downloads across platforms.
Josh Chandley, President & COO, WildCard GamesJosh ChandleyPresident & COOWildCard Games
Jane Anderson, VP Business Development & Strategic Partnerships, RollicJane AndersonVP Business Development & Strategic PartnershipsRollic
Peggy Anne Salz, Founder, Mobile GroovePeggy Anne SalzFounderMobile GrooveAs the chief analyst and founder of MobileGroove — a top 50 ranked destination providing strategic content marketing to the global mobile industry and mentoring and consulting to tech startups — Peggy is recognized as one of the leading experts shaping the mobile world.
As a writer, analyst, consultant, and in-demand online talent, she produces webinars, podcasts and video shows to educate marketers on the latest mobile and app marketing trends, customer engagement and omnichannel experience.
Peggy is also a nine-time author, a Forbes Senior Writer and a guest contributor for a variety of leading media outlets, where she shares her insights on CX innovation, business transformation and how brands and marketers can grow through retention. Her upcoming book provides marketers with a playbook and best practices they can follow to apply values-driven marketing to deliver magnetic experiences that attract and retain customers.
Ross Barasch, VP of Partnerships and Innovation, BideaseRoss BaraschVP of Partnerships and InnovationBideaseRoss Barasch is VP of Partnerships and Innovation at Bidease, where he leads global partnerships, platform strategy, and commercial innovation across mobile and CTV. With 15+ years in adtech, his expertise spans SSP and exchange partnerships, data and measurement strategy, and programmatic growth. He brings a dual demand-and-supply perspective, with deep experience across monetization, user acquisition, and programmatic strategy for gaming apps.
Yehor Sharshak, Publisher Development Manager, LoopMeYehor SharshakPublisher Development ManagerLoopMeWith almost a decade of industry experience, Yehor specialises in driving business development and partnerships across the EMEA market. In his current role at LoopMe, he bridges the gap between commercial objectives and product capabilities, harnessing deep understanding of SDK environments to craft sophisticated, high-impact monetisation strategies for leading publishers. With a partner-centric approach, Yehor combines sharp strategic insights with a commitment to building lasting relationships.
12.20
Exploring Brand & E-commerce Inventory to Move the Needle on Ad Revenue
Learn how leading teams use brand and e-commerce inventory to unlock incremental ad revenue, diversify demand, and drive growth without compromising player experience
13.00 - Networking Lunch Break
Felix Braberg, Ad Monetization Consultant & Co-Founder, two & a half gamersFelix BrabergAd Monetization Consultant & Co-Foundertwo & a half gamersFelix is a mobile ad monetization specialist who helps mobile games reach their maximum ad revenue potential. In his 6 years in mobile gaming Felix has worked for DSPs, Ad Networks and Gaming Studios and helped over 35 mobile games earn more than $100 million in ad revenue. https://www.linkedin.com/in/felix-braberg-7a732b51/
Sylvain Etard, Associate Director of Growth, Tilting PointSylvain EtardAssociate Director of GrowthTilting PointDigital Marketer specialized in the mobile gaming industry, with experience in Hyper Casual, Casual and Mid Core games.
Sol Pose, Manager, Ad Monetization, Socialpoint - ZyngaSol PoseManager, Ad MonetizationSocialpoint - Zynga
Rana Mondal, Senior Monetization Manager, ZyngaRana MondalSenior Monetization ManagerZynga
Jaivir Nagi, Co-founder, CrackleJaivir NagiCo-founderCrackleJaivir Nagi is the Co-founder of Crackle Technologies and a seasoned professional with over two decades of diverse experience in technology, partnerships, and financial services. At Crackle Technologies, he focuses on empowering publishers to maximize their programmatic ad revenue with AI-powered products.
Previously, Jaivir spent more than a decade at Google, where he held various leadership roles across APAC as Director of Online Partnerships, managing monetization platforms like Google Ad Manager, AdMob, and AdSense. He managed business spanning several billions of dollars and worked closely with gaming publishers with > $100M in ads revenue. His tenure also included spearheading global publisher acquisitions and advertising sales.
Before Google, he gained valuable experience in the financial sector, holding leadership positions at Citibank. He is based in India, and remains dedicated to driving innovation, fostering partnerships, and creating impactful solutions for the digital ecosystem.
Quincy Williams, Business Development, EMEA, CloudXQuincy WilliamsBusiness Development, EMEACloudX14.00
Navigating the Bidding Revolution
Explore how the shift to in-app bidding impacts eCPMs, ARPDAU, and fill rates. Industry leaders share real-world results, insights on top networks like Meta and Google, and how AI and data are reshaping mediation.
Patrick McGrath, Co-Founder & CEO, Moonlit GamesPatrick McGrathCo-Founder & CEOMoonlit Games15.00
Monetize Like the Big Studios (Without Being One)
Learn how smaller and mid-sized studios can apply big-studio monetization strategies to increase revenue, scale smarter, and compete without massive teams or budgets.
Tatiana Kondratyeva, CEO & Co-Founder , PlayPackTatiana KondratyevaCEO & Co-FounderPlayPack
Damjan Kačar, Ad Monetization Specialist, GameBiz ConsultingDamjan KačarAd Monetization SpecialistGameBiz Consulting
Joel Gaona, Director of Sales, ProdegeJoel GaonaDirector of SalesProdegeJoel Gaona is a seasoned monetization leader, currently working as a Director at Prodege. For over five years, Joel has specialized in the Offerwall space, helping the world's largest gaming studios significantly increase their ad revenue. He partners with mobile game and app developers to seamlessly bring Offerwall and rewarded web experiences to their users. Joel brings over a decade of sales experience in the SaaS space, having previously worked at Tapjoy/Unity.
Ravit Ross, CRO, Start.ioRavit RossCROStart.ioRavit Ross, Start.io’s CRO, has been in the AdTech industry for over ten years. She manages the global sales and account management team at Start.io and is responsible for the company's business growth.
Before joining Start.io, Ravit was VP Global Growth at YouAppi, a mobile tech company specializing in performance marketing.
Adrien Bacchi, CEO, ChibiPhoenixAdrien BacchiCEOChibiPhoenix15.30
The Future of Ad Monetization
This panel brings together industry leaders to discuss emerging trends, evolving formats, and the strategies that will shape the next generation of monetization. - include something about cross functional collaboration/DFA
16.30 - Networking Drinks hosted by adjoe -
08.00 - Networking Breakfast
Mike Gallagher, Founder, Untitled Ad LabMike GallagherFounderUntitled Ad Lab
Vincent Tessier, Chief Marketing Officer, 52 EntertainmentVincent TessierChief Marketing Officer52 EntertainmentVincent Tessier is a mobile advertising and adtech expert with over 15 years of experience at various companies such as Unity, MoPub, adsquare or AOL. Currently Head of Gaming for Sourcepoint, a leading provider of consent management software for ad-supported mobile apps, Vincent was recently head of Unity Ads Monetization for EMEA. Vincent is an active participant in the mobile community with Appdays conference, MobileDrinks networking events, blog & awards ceremonies.
09.00
Scalable Growth: The Art of Retention & Retargeting
Discover how leading publishers and studios are finding sustainable growth opportunities that retain. Building communication and processes between product and marketing to finetune game play and marketing messaging.
Vera Manhoso, Gaming Account Director, RTB HouseVera ManhosoGaming Account DirectorRTB HouseSponsored by
RTB House is a global company that provides state-of-the-art marketing technologies for top brands, agencies and game publishers worldwide. Its proprietary ad-buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel.
10.00
How to Prepare your Mobile Game for Retargeting
In this session, Vera will walk through the fundamentals of launching your first retargeting campaigns, including tracking, measurement, audience setup, and more. She will demonstrate why retargeting is simpler to test than it may seem and how mobile game teams can get started quickly. The session will also address common myths and misconceptions that often hold teams back from investing in retargeting.
Mike Gallagher, Founder, Untitled Ad LabMike GallagherFounderUntitled Ad Lab10.00
The Retention Layer: The Hard Truth About Community and Social
As growth moves beyond launches, this session explores how social and community now drive retention, trust, and long-term visibility across mobile and PC. Learn how to sustain momentum post-launch by prioritising consistency, recognition, and engagement with existing players.
Lucie Friar, Executive Producer, PassionLucie FriarExecutive ProducerPassion10.30
Story as Strategy: How Cinematics Drive Retention and Engagement in Mobile Games
Explores how bringing cinematic storytelling into mobile games, not just using it for trailers, can transform player engagement and retention. Their work with Dream Games (Royal Match, Royal Kingdom) and other clients shows how emotion can turn gameplay progress into a continuous narrative journey that keeps players caring, playing, and returning.
11.00 - Morning Networking Break11.30
Marion Balinoff, Influencer Marketing ConsultantMarion BalinoffInfluencer Marketing ConsultantMarion has been doing influencer marketing since 2014. She started in an influencer management software company, where she handled hundreds of campaigns for clients from all industries. After a few years, she realized she needed more depth in metrics and more impact on strategy so she decided to move over to the client side. She built and executed the influencer marketing strategy for multiple games in different genres with various audiences.
After multiple years of building and executing the influencer marketing strategy in several mobile gaming studios, she decided to move to the consulting sector to diversify the projects and apps on which she works.11.30
Influencer Marketing 101
Discover how to build, test and scale influencer marketing campaigns alongside other channels as Marion shares her best practices in devising creator driven marketing campaigns that contribute to your games growth.
Marion Balinoff, Influencer Marketing ConsultantMarion BalinoffInfluencer Marketing ConsultantMarion has been doing influencer marketing since 2014. She started in an influencer management software company, where she handled hundreds of campaigns for clients from all industries. After a few years, she realized she needed more depth in metrics and more impact on strategy so she decided to move over to the client side. She built and executed the influencer marketing strategy for multiple games in different genres with various audiences.
After multiple years of building and executing the influencer marketing strategy in several mobile gaming studios, she decided to move to the consulting sector to diversify the projects and apps on which she works.
Dimitris Mavromatis, Growth Marketing Manager, FunPlusDimitris MavromatisGrowth Marketing ManagerFunPlus
Sirach Joseph Mendes, Central Influencer Marketing Lead, RovioSirach Joseph MendesCentral Influencer Marketing LeadRovio12.00
Scaling with Creators: Unlocking Influencer Marketing Potential
Learn how influencer marketing can fuel mobile game growth, converting creator authenticity into measurable engagement, organic reach, and long-term player retention through data-informed creative strategies.
13.00 - Networking Lunch Break
Yehven Tarasenko, App Growth StrategistYehven TarasenkoApp Growth Strategist
Ezgi Ergüney, ASO & ASA Manager, Product MadnessEzgi ErgüneyASO & ASA ManagerProduct Madness
Svetoslav Grigorov, ASO ExpertSvetoslav GrigorovASO Expert
Matej Jurcak, Growth Partnerships, Pixel FederationMatej JurcakGrowth PartnershipsPixel FederationMatej Jurcak is a seasoned mobile games professional responsible for handling growth partnerships at TrainStation 2 and Diggy's Adventure publisher Pixel Federation. Matej's expertise focuses on business development, UA, ASO and organic growth strategies.
Claudia Trujillo, Senior Growth Consultant, PhitureClaudia TrujilloSenior Growth ConsultantPhitureClaudia Trujillo has more than 12 years of experience working in Marketing. Mesmerized by algorithms, she started working on Paid Media and moved to learn SEO. From there, Claudia jumped into ASO, which opened her the doors of a new industry with fantastic endeavors. Her curated skills play a glossy role in her day-to-day work as a Senior Growth Consultant on ASO and Paid Acquisition.
14.00
Building & Scaling Organic Growth in the AI Era
Understand how to build, sustain and scale your organic growth strategies for 2026. From ASO and CPP to ASA and AI join us to understand how you can marry human creativity with automated effiiciency to grow you organic pressence.
Aliaksandra Shabeka, Senior Product Marketing Manager, Tactile GamesAliaksandra ShabekaSenior Product Marketing ManagerTactile Games15.00
Organic Growth in the Era of High CPIs
Learn how to leverage organic growth opportunities to bolster performance marketing efforts in achieving core KPIs.
15.30Peggy Anne Salz, Founder, Mobile GroovePeggy Anne SalzFounderMobile GrooveAs the chief analyst and founder of MobileGroove — a top 50 ranked destination providing strategic content marketing to the global mobile industry and mentoring and consulting to tech startups — Peggy is recognized as one of the leading experts shaping the mobile world.
As a writer, analyst, consultant, and in-demand online talent, she produces webinars, podcasts and video shows to educate marketers on the latest mobile and app marketing trends, customer engagement and omnichannel experience.
Peggy is also a nine-time author, a Forbes Senior Writer and a guest contributor for a variety of leading media outlets, where she shares her insights on CX innovation, business transformation and how brands and marketers can grow through retention. Her upcoming book provides marketers with a playbook and best practices they can follow to apply values-driven marketing to deliver magnetic experiences that attract and retain customers.
Martin Boccardi, Senior Performance Marketing Manager , RovioMartin BoccardiSenior Performance Marketing ManagerRovio
Boaz Cohen, CRO, Edge226Boaz CohenCROEdge22615.30
CTV Fireside Chat
An intimate fireside chat explores leveraging CTV to amplify mobile game marketing, sharing practical insights on targeting, measurement, creative strategies, and cross-device impact driving scalable growth in today’s fragmented landscape.
16.30 - Networking Drinks hosted by adjoe
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