Gamesforum's Mobile Games UA & Ad Mon Challenges Report 2026 is our annual deep dive into the biggest challenges facing mobile games across User Acquisition, Ad Monetization, and Product Monetization.

To build this year’s edition, we spoke directly with UA, Ad Monetization, and Product leads to uncover their most pressing pain points. From these conversations, we identified the top 10 challenges per discipline and turned them into three short surveys — one for each area.

Now, we need your help! We’re asking industry professionals to rank these challenges based on their personal experience, with 1 being the most challenging and 10 the least.

Your input will shape the final report and provide an in-depth look at the biggest marketing, monetization, and product hurdles teams are facing today.

Complete the relevant survey(s) below:

• User Acquisition
• Ad Monetization
• Product Monetisation