Monetization with a conscience? That’s Katerina Maliaran’s game plan. Ahead of her Gamesforum Barcelona panel, the Burny Games monetization lead breaks down how her team turns data, not gut feelings, into growth - proving that smart ads don’t have to come at the cost of player trust.

From hyper-casual roots to hybrid-casual ambitions, Burny’s approach is all about balance: performance meets player happiness, experimentation meets restraint, and AI knows its place (as the assistant, not the boss).