Ignore the headlines. Hypercasual isn’t dead - it’s evolving into a smarter, more sustainable model that blends simplicity with lasting engagement. In H1 2025, the top 100 hypercasual games generated 2.4 billion downloads and $345 million in in-app purchases, setting the stage for a record-breaking year. The numbers show that while the genre's surface may appear unchanged, its underlying business model and creative direction are shifting significantly.

In Gamesforum’s latest report, Mobile Gaming by Genre: Hypercasual, we unpack how the genre is evolving, and what's to come. Inside, you’ll find:

• A breakdown of downloads & revenue from 2019–2025
  
• Top publishers and titles dominating the charts
• Case studies on Mob Control, Color Block Jam, and Pizza Ready
  
• Deep dive into hybrid monetization strategies (ads + IAP)
• Tactics for creative testing and UA performance
• Global market insights, from Vietnam to Cyprus
  
• Exclusive: Voodoo’s Head of Ad Mon details their shift to hybrid-casual

We dive into the data, dissect the tactics, and unpack the case studies that prove hypercasual is evolving behind the scenes, trading throwaway gameplay for smarter design, deeper engagement, and a business model built to last.