The Must-Attend Networking Conference for Mobile Games Growth and Monetization Professionals
Gamesforum San Francisco is the only dedicated F2P mobile games marketing and monetization event in the US. Over two days, senior leaders from the industry's biggest publishers share the strategies behind real growth, through presentations, case studies and panel discussions built for practitioners.
Key Takeaways
🔥 Rebuild Through Discipline
Treating LiveOps like a financial system, not a content queue, turns near-collapse into compounding returns.
💎 Design Economies for Retention
Ruthless iteration, deep sinks, and visual progress now form the backbone of long-term engagement.
🧠 Systems Thinking Wins the Meta
Link economy, psychology, and monetization to turn iteration into compounding growth built on operational efficiency.
2026 Speaker Preview
Phil Suh Vice President of Ad Monetization, ZyngaPhilSuhis the Vice President of Ad Monetization at Zynga, a wholly owned publishing label of Take-Two Interactive Software, Inc. In his role, Suh leadsteams that manage the company’s Ads business and provide platform products and services to its portfolio of game studios and advertisers. He previously was a Lead Product manager for Zynga’s studio developing Farmville mobile games.
With 10 years of experience in Ad Tech, Gaming, and Financial Products, Suh combines analytical rigor with a customer-focused mindset to drive innovation and growth across Ad Tech, Product, User Experience, and Monetization.
Suh holds a Masters’ degree from MIT and Harvard, and as a West Point graduate, also served as a US Army Signal officer in Germany and Iraq.
Joel White is a 24-year professional in the games industry and currently VP of Product for KingsIsle Entertainment.
I've worked in the Ad Mon industry for over 5 years now and in that time, we've all witnessed unprecedented change with widespread consolidation through M&A and evolution of the ad stack towards bidding. Having worked on some of the top grossing F2P mobile games, there's always the expectation of growth despite external circumstances. With my background in Economics and Statistics, it has led me to a highly data driven approach to Ad Mon with a huge emphasis placed on things like Segmentation to maximize the value of every single cohort within our games.
Who Attended?
Gamesforum had a ton of useful and interesting information from leaders in the gaming world. The event was well-organized and everyone was friendly.
I am grateful for attending Gamesforum. It was a busy day of learning and discussing the latest trends in product marketing, ASO, game analytics and user acquisition. It was also great meeting many fellow professionals from the Canada, America, and Ukraine.
I mean, well done guys. This was an absolute blast. Super memorable. The food was amazing too.
Once again the Gamesforum team reminded me why this is one of my favourite events of the year. The event brought together some of the sharpest minds of the mobile games monetization world.
Where experts come face to face with each other - the most in-depth talks between the people behind the large advertising budgets and revenues.
Gamesforum is really one of the best conferences where you can meet all the mobile gaming's finest. And talking to them can slingshot you to the universe of success.
KashKick is a global leader in performance-based user acquisition for mobile gaming, combining data-driven optimisation, behavioural analytics, and precise targeting to bring in high-value players who stick around.
Building on rapid growth in the U.S., and now accelerating internationally across the UK, Canada, and Australia, Kashkick continues to expand its footprint to global gaming advertisers. The company partners with top developers and publishers worldwide to drive sustained engagement, measurable growth, and in-app revenue.
Recently recognised as the 22nd fastest-growing company in the U.S. on the 2025 Inc. 5000 list, KashKick continues to redefine how gaming brands can acquire users who stay, play and pay.
Powered by KashKick’s technology, its parent company Besitos extends this innovation by giving businesses new ways to engage, reward and monetise their audiences through mobile gaming. With seamless API or iFrame integration, Besitos enables secure, AI-personalised gaming experiences that enhance user engagement, retention and revenue potential.
Crackle Technologies is a global ad monetization partner processing over 10 billion ad requests daily across a massive SDK footprint of 360 million+ users. Our lightweight, privacy-first solution utilizes AI-driven User-Level Pricing and intelligent demand matching to maximize yield for every impression with near-zero latency. Our Adtech is built for publishers, not advertisers. Our mission is to enable publishers to maximize their earnings potential and build sustainable business. To know more, visit our website www.crackle.tech
or drop us an email at [email protected].
RevU operates the industry's most advanced offerwall for games of all sizes and genres! Our secure SDK-less offerwall platform allows for quick and flexible integrations, and our unique lineup of direct demand generates the highest eCPMs in the industry on all mobile platforms. With a reach of millions of unique users, RevU also is a powerhouse for studios looking to acquire large amounts of new gamers while exceeding KPIs!
At SpinX.io, we build inventory that performs with purpose designed for brands who value transparency, quality, and results that last. Rooted in four core pillars - Transparency, Quality, Scale, and Control - our ecosystem empowers advertisers to grow with clarity and confidence.
Transparency means full visibility into every impression, click, and conversion. You always know where your traffic originates - no guesswork.
Quality defines our foundation. Our owned and operated gaming inventory connects brands to real, engaged users in premium, brand-safe environments; ensuring campaigns perform beyond vanity metrics.
Scale is our strength. As one of the top ad exchanges in the industry, SpinX operates on a fully in-house bidder and proprietary technology stack, purpose-built for speed, precision, and optimization. This gives brands access to global reach, direct publisher integrations, and exclusive in-game supply designed to drive measurable ROI.
And with Control, you decide how your campaigns run - manage bids, audiences, and delivery with real-time insights and dedicated account support.
At SpinX.io, we deliver clarity, consistency, and performance that lasts.
TyrAds delivers comprehensive unique user acquisition and monetization solutions for app advertisers and developers through our proprietary rewards platform, which connects with over 40 million monthly active users worldwide. Our platform is designed to support improved user retention, engagement, and return on ad spend (ROAS) for our partners.
We also provide apps and websites with effective tools to monetize via our rewards system, helping to increase key metrics such as average revenue per user (ARPU), lifetime value (LTV), and overall user engagement.
With a presence in more than 10 countries and a client portfolio of over 150 global partners — including Scopely, Huuuge Games, NetEase, Original Games, and My.Games — TyrAds works collaboratively to enable steady, sustainable growth.
Meta Platforms, Inc. is an American multinational technology company headquartered in Menlo Park, California. Meta owns and operates several prominent social media platforms and communication services, including Facebook, Instagram, WhatsApp, Messenger, Threads, and Manus.
LoopMe is bringing brands into apps, powered by AI agents. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. Chartboost expands LoopMe's established presence in the mobile mobile app ecosystem, significantly growing its SDK network and strengthening its outcomes-based AI technology platform. LoopMe has achieved a fully organic gross revenue CAGR of 40% for the period 2018-2025.
YouAppi is a leading mobile marketing platform empowering brands and app marketers to drive growth and re-engagement at scale. With a data-driven approach, YouAppi leverages advanced machine learning and real-time analytics to deliver personalized retargeting solutions across the entire customer lifecycle. Expanding beyond mobile, YouAppi also offers innovative Connected TV (CTV) advertising solutions, enabling brands to reach audiences on the big screen with impactful, data-driven campaigns. Recognized globally for its innovation and performance, YouAppi partners with top apps, publishers, and advertisers to optimize campaign performance and maximize ROI. From dynamic app retargeting to innovative in-app and CTV advertising, YouAppi offers a full-stack solution designed to meet the evolving needs of modern marketers.
RevX is a multichannel next-generation ML advertising solutions company built on the foundation of advanced data science, deep machine learning, and agentic AI. Our global teams help app marketers and brands navigate and optimize growth via new and repeat user conversions campaigns for lasting retention and LTV. We reach 90% of the world’s mobile users through predictive intelligence, real time automation and bidding, and full-funnel solutions across all screens to convert for leading advertisers via In-App, Connected TV, mWeb, Social Audience Networks and Google.
Discover your next growth engine on Snapchat. Our new App Power Pack provides you with more performance and measurement solutions, ad units and placements, and backend optimizations. The Snapchat audience is excited to discover new apps, download, and make in-app purchases. With our new platform advancements, connecting with this audience has never been easier.
Start.io is a sell-side omnichannel advertising platform powered by real-time mobile audiences. We deliver hundreds of millions of ads per day across thousands of global leading apps and websites. Our platform uses AI to deliver more efficient, effective and precise digital advertising campaigns. Our direct integration with thousands of mobile publishers gives us access to more than 50 billion first-party data signals per day across the globe. Marketers use these anonymized signals to understand and predict consumer behavior, identify new opportunities and fuel business growth.
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