USER ACQUISITION | ALTERNATE GROWTH | AD MONETIZATION | PRODUCT MONETIZATION
The ultimate conference in North America dedicated to mastering User Acquisition, Ad Monetization, Alternate Growth, and Product Monetization in mobile gaming. Connect with industry leaders, gain actionable insights, and discover innovative strategies to drive your mobile game’s success. Don’t miss this chance to elevate your expertise and network with the best in the business.
2024 Speakers Included
As a producer, Elin worked on Trailer Park Boys: Greasy Money, where she launched over 200 live events. Aside from the day to day, she was able to successfully integrate several big-name guest stars to help boost and improve all live-ops games goals. The last few years, Elin has lead the production team on The Office: Somehow We Manage, where she launched over 100 live events. Currently, Elin is excited to be managing all of ESG's external IP relationships.
Phil Suh Vice President of Ad Monetization, ZyngaPhilSuhis the Vice President of Ad Monetization at Zynga, a wholly owned publishing label of Take-Two Interactive Software, Inc. In his role, Suh leadsteams that manage the company’s Ads business and provide platform products and services to its portfolio of game studios and advertisers. He previously was a Lead Product manager for Zynga’s studio developing Farmville mobile games.
With 10 years of experience in Ad Tech, Gaming, and Financial Products, Suh combines analytical rigor with a customer-focused mindset to drive innovation and growth across Ad Tech, Product, User Experience, and Monetization.
Suh holds a Masters’ degree from MIT and Harvard, and as a West Point graduate, also served as a US Army Signal officer in Germany and Iraq.
Dafna Ben Onn serves as the Director of Monetization at SciPlay, leveraging a rich decade-long experience within the gaming industry. Her expertise spans diverse domains, transitioning her roots in marketing to excel in monetization, LiveOps, social media and CRM. Notably, Dafna has masterfully led the establishment of thriving LiveOps teams across three of SciPlay’s flagship games: Jackpot Party Social Casino, Gold Fish Casino and 88 Fortunes. Prior to SciPlay, Dafna held the role of Marketing Lead at Playtika. Dafna attended Shenkar College of Engineering in Tel Aviv where she studied industrial engineering and management. She currently resides in Austin, TX with her husband and two children.
A multiple award-winning creative, Tina is Creative Director for ACTIVISION, leading a diverse team in innovative content across UA paid & organic platforms for players around the world of Call of Duty: Mobile, Crash Team Rumble, Tony Hawk’s Pro Skater, and the upcoming Warzone: Mobile.
Prior, she was Creative Director driving creative & strategic campaigns across digital, experiential, interactive & AR/VR for entertainment brands NBCUniversal, Netflix, HBOmax, Hulu, TNT & Showtime for shows, such as Law & Order: SVU, Zoey’s Extraordinary Playlist, Tommy & Pam, Good Girls & This Is Us, amongst others.
Laura has over 15 years experience in the games industry, focusing on F2P casual mobile games covering all phases of development (ideation to live operations management).
She’s worked in lead/key roles on titles Farm Heroes Saga (ABK), EverMerge (BFG), Tuscany Villa (Scopely) and Pearl’s Peril (Playtika).
Built and scaled a new games division at BFG; and plays a central role in casual publishing and strategy.
Eric is a gaming thought leader with 25+ years of video games industry experience including EA and Kabam, and advisory work for WB Games, Google, Amazon, and Sega.
Currently Eric is the Principal at Gossamer Consulting Group, founded in 2015 and based in San Francisco, where he provides primary research on worldwide console and mobile gaming markets. Eric also consults with a variety of mobile and console game publishers on product and market strategy.
Jen is a marketing leader with over 25+ years of experience at major game, toy, & entertainment companies.
She’s worked alongside developers in marketing, publishing, and growth roles at Riot, Scopely, EA, & Zynga specializing in product marketing with game teams. She’s also established & led new teams while educating leadership on the values of UA, mobile publishing, and product marketing.
Currently, Jen is a Strategic Marketing Consultant at Beta Hat Market Research & JadeInferno Consulting.
Alex Kozachenko is the CEO of HyperBeard, the largest mobile game developer and publisher in Mexico with over 210M downloads on Apple AppStore and Google Play Store with great games like Campfire Cat Cafe, Adorable Home & Pocket Love! HyperBeard specializes in cute, casual, idle-games targeting an adult-female demographic. Alex specializes in business, product & marketing strategy.
As SVP Commercial Strategy & Growth, Mike is responsible for establishing & executing the growth strategy for the business of Hyper Hippo’s live games and maximizing the profitability of the business. Prior to Hyper Hippo, Mike spent 20 years scaling new digital businesses in the entertainment industry at Comcast and NBCUniversal.
Chief Communications Officer at ZiMAD, expert in Strategic Communications. Brand marketing professional with over 10 year of experience. Mother of a young gamer, blogger, lecturer. ExWargaming, exGame.tv, exFreeplay
Alex's experience has been working with innumerable clients, KPIs, technology platforms and ad products for over thirteen years in the digital world. He now leads the in-house media buying team at Riot Games, focusing on user acquisition and revenue growth for their titles.
Attendees
Speakers
Companies
Content Tracks
Gamesforum had a ton of useful and interesting information from leaders in the gaming world. The event was well-organized and everyone was friendly.
I am grateful for attending Gamesforum. It was a busy day of learning and discussing the latest trends in product marketing, ASO, game analytics and user acquisition. It was also great meeting many fellow professionals from the Canada, America, and Ukraine.
I mean, well done guys. This was an absolute blast. Super memorable. The food was amazing too.
Once again the Gamesforum team reminded me why this is one of my favourite events of the year. The event brought together some of the sharpest minds of the mobile games monetization world.
Where experts come face to face with each other - the most in-depth talks between the people behind the large advertising budgets and revenues.
Gamesforum is really one of the best conferences where you can meet all the mobile gaming's finest. And talking to them can slingshot you to the universe of success.
RevU operates the industry's most advanced offerwall for games of all sizes and genres! Our secure SDK-less offerwall platform allows for quick and flexible integrations, and our unique lineup of direct demand generates the highest eCPMs in the industry on all mobile platforms. With a reach of millions of unique users, RevU also is a powerhouse for studios looking to acquire large amounts of new gamers while exceeding KPIs!
Prodege is one of the largest rewarded platforms in the world with 20 million monthly active users and over $2.2 Billion in rewards given to date. Prodege operates a consumer marketing and insights platform powered by our popular loyalty programs in over 70 markets. Whether you are a mobile game studio, developer, marketer, or agency, Prodege will help you acquire new players, increase revenue, and drive brand loyalty and product adoption. Join 200+ Studios that partner with Prodege to scale their user acquisition profitably and monetize their users with rewarded campaigns, surveys, and premium offers.
KashKick is at the forefront of revolutionising user acquisition for mobile gaming companies. Our platform is designed to attract and engage users who are not only interested in your game but are motivated to reach key milestones and make in-app purchases. By leveraging targeted acquisition strategies and data-driven insights, we ensure that every dollar of your ad spend delivers maximum returns. Ranked as the 11th fastest-growing company on the Inc 5000 list in 2024, KashKick has a proven track record of driving meaningful growth for game developers and publishers. Connect with us at Gamesforum to discover how we can help you acquire users who stay, play, and pay.
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.