The Mobile Gaming Conference for Genre-Specific User Acquisition & Ad Monetization Strategies
In today’s competitive gaming landscape, understanding how different genres drive growth, engagement, and revenue is more critical than ever.
Gamesforum Hamburg is the only event dedicated to exploring the intersection of game genres, user acquisition, and ad monetization, giving you the insights needed to scale your game successfully.
From hyper-casual to RPGs, mid-core strategy to simulation, each genre presents unique challenges and opportunities. Our expert-led sessions will provide actionable strategies tailored to the needs of your specific genre.
Join top publishers, developers, and monetization specialists and take away cutting-edge UA techniques, innovative AdMon strategies, and proven retention models designed to give your game a competitive edge.
Our 2025 Speakers
Since 2021, after several years in digital marketing, Katerina has focused on mobile app ad monetization. Her expertise in mediation platform management with MAX, AdMob, Levelplay, drives revenue growth for hyper-casual and casual games.
She leads Ads Monetization strategy and execution at Burny Games, focusing on data analysis and strategic partnerships for success.
Eric Keen is Head of Analytics at London based Studio Supersolid. He helps drive strategy around User Acquisition, Ad Monetization & Product with a focus on their latest title - Cook & Merge.
Andrii is CMO at Burny Games, with ten years experience in digital performance marketing, including the last seven years in mobile gaming. Since joining Burny Games two years ago, he has built the marketing department from the ground up. Andrii prioritizes collaboration between marketing and product teams to achieve impactful results. He takes a data-driven approach, embracing experimentation and creative strategies to drive marketing growth.
Olga is leading monetization in ZephyrMobile. With experience in apps and hyper casual games, she's now focused on the puzzle genre. Relying on a data driven approach she's optimizing ad tech to maximize value from each ad request and craft ads setup that keep players happy while boosting revenue.
Attendees
Companies
Speakers
Game Genres
Another great gaming conference by Gamesforum in Hamburg. Venue was amazing, 23rd floor so the industry was literally taking a higher perspective on our current challenges. Great learnings & insights on both side of the business, monetization and user acquisition. The roundtable was particularly enjoyable, 10 publishers around the table to share our challenges & best practices, invaluable.
Gamesforum Hamburg: engaging discussions led by industry experts, an excellent opportunity to connect with colleagues and friends; Fantastic venue, and a great organization.
Gamesforum Hamburg was an absolute blast! 🎉 One of the best networking events we've attended in recent years, Gamesforum Hamburg brought together an incredible community of industry professionals.
Our Sunday participants had a fantastic time connecting with each and every one of you, forging new partnerships, and sharing ideas. We were privileged to listen to a series of outstanding talks and gather a wealth of informative insights that will undoubtedly shape our strategies moving forward.
I had a great time catching up with the industry professionals without losing my voice, the venue did fit the event perfectly and organization of the whole event was superb!
Gamesforum Hamburg 2024 was awesome! Bringing together industry leaders and professionals for some of the most meaningful and open discussions I've ever experienced in such event. Learned a ton, made some great connections, and had a blast doing it. Can't wait for the next one!
KashKick is at the forefront of revolutionising user acquisition for mobile gaming companies. Our platform is designed to attract and engage users who are not only interested in your game but are motivated to reach key milestones and make in-app purchases. By leveraging targeted acquisition strategies and data-driven insights, we ensure that every dollar of your ad spend delivers maximum returns. Ranked as the 11th fastest-growing company on the Inc 5000 list in 2024, KashKick has a proven track record of driving meaningful growth for game developers and publishers. Connect with us at Gamesforum to discover how we can help you acquire users who stay, play, and pay.
Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps. Liftoff’s solutions, including Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
Prodege is one of the largest rewarded platforms in the world with 20 million monthly active users and over $2.2 Billion in rewards given to date. Prodege operates a consumer marketing and insights platform powered by our popular loyalty programs in over 70 markets. Whether you are a mobile game studio, developer, marketer, or agency, Prodege will help you acquire new players, increase revenue, and drive brand loyalty and product adoption. Join 200+ Studios that partner with Prodege to scale their user acquisition profitably and monetize their users with rewarded campaigns, surveys, and premium offers.
RevU operates the industry's most advanced offerwall for games of all sizes and genres! Our secure SDK-less offerwall platform allows for quick and flexible integrations, and our unique lineup of direct demand generates the highest eCPMs in the industry on all mobile platforms. With a reach of millions of unique users, RevU also is a powerhouse for studios looking to acquire large amounts of new gamers while exceeding KPIs!
adjoe develops new advertising and monetization solutions that transform the way apps operate their business. Through their unique time-based rewarded ad unit Playtime they have become one of the fastest-growing ad platforms and top-ranking user acquisition sources for app publishers worldwide. Learn more about how adjoe can give you an edge on the competition at adjoe.io.
BLKBOX was built by a former Meta Ads auction expert as a unified platform where advertisers can Analyze, Ideate, Create, Test, and Scale.
Leverage AI and advanced automation to reduce your CPI by up to 30%, lower testing costs by 50%, increase production by 200%, and scale your ads profitably.
- Analyze and clone your competitors' top ads.
- Generate unlimited new ideas and data-driven iterations.
- Create AI-Powered video ads within minutes.
- Omni-channel testing to highlight winning ads within 48 hours.
- Scale winning ads using advanced automation and drive profitable ROAS.
A single platform for all your marketing needs!
Learn more at www.blkbox.ai
ZBD is a leader in payments innovation, pushing the boundaries of how we move money across the internet. Within gaming, ZBD has made a name for itself by powering instant real-money player rewards for partners ranging from indies like Fumb Games to giants like Square Enix. Game studios use ZBD’s rewards tech and payments APIs to reap massive retention boosts, while gamers use the ZBD app to get a simple and fun way to earn, spend, play and interact.
Exmox is a Hamburg based UA solution for mobile gaming advertisers. We help our partners scale their user base, increase ROAS, retention, and the overall LTV of their users through a multi-reward engagement system.
Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers uses Mistplay to discover new games to play and earn rewards. Headquartered in Montreal and launched in 2016, Mistplay has climbed the ranks as a media source for game publishers, most recently ranking as a top media source in the 2024 Singular ROI Index. Follow Mistplay on LinkedIn for company news and updates or read more about how to partner with us here.
Bigabid’s mission is to grow mobile brands with data-empowered AI technologies that predict, target, and retain the highest value users and drive impactful advertising campaigns supported by our data scientists and engineers.
Mintegral is the leading programmatic advertising platform dedicated to helping mobile apps grow globally.
With access to premium traffic, industry-leading machine learning, and interactive creatives, Mintegral's AppGrowth, Retargeting, and Monetization solutions enable marketers to scale audiences and revenue with ease.
Unity is the world’s leading platform for creating and growing interactive, real-time 3D ("RT3D") content and experiences. Our comprehensive set of software and AI solutions supports content creators of all sizes through the entire development lifecycle as they build, run, and grow immersive, real-time 2D and 3D content and experiences for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. For more information, visit Unity.com.
Zorka.Agency is an influencer and performance marketing agency focused on creating innovative campaigns with a strong strategic approach.
AppHarbr’s mission is to ensure high-quality in-app ads and secure the mobile user experience. AppHarbr's SDK is designed to prevent disruptive and offensive ads from reach in-app users without disrupting monetization.
Real-time ad quality protection gives apps the power to effectively block unwanted, malicious, offensive, and inappropriate ads. AppHarbr empowers app developers and game studios to enhance their ad revenue without compromising on ad quality- protecting their brand reputation and boosting user loyalty.
Appier, a global SaaS company, leverages AI to drive business decisions.
With 17 offices worldwide, Appier is listed on Tokyo Stock Exchange’s Prime Market. Our product CrossX, uses machine learning to predict user lifetime value, helping businesses achieve high LTV user acquisition and predictable marketing returns.
Discover more at www.appier.com.
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.
AppSamurai is a One-Stop-Shop user acquisition & monetization platform for mobile apps & games. With it's Rewarded Playtime model, gaming studios maximize IAPs & deep funnel engagements for positive ROAS!
ayeT-Studios is a leading adtech company specializing in rewarded advertising. We help advertisers drive high-quality user acquisition through incentivized campaigns. Additionally, our customizable Offerwall solution enables publishers to monetize effectively while delivering engaging user experiences. Partner with us to boost retention, revenue, and reach across mobile apps and games.
Bidmachine is a ML-powered app growth platform with global performance and branded demand.
Our innovative cutting edge bidding technology optimises eCPM and APRDAU, offering developers unique control, flexibility, and transparency over their ad revenues. Our mission is to ensure both developers and advertisers achieve their KPIs, fostering a thriving app ecosystem
BIGO Ads is a deep learning-based intelligent advertising platform, dedicated to becoming a global leader in one-stop advertising and monetization solutions.
By leveraging full-stack AI capabilities, advanced oCPC and ROAS-based bidding models, and cutting-edge in-app bidding technology, BIGO Ads helps clients efficiently scale user acquisition and maximize game ad revenue.
As an official AppsFlyer Advanced Media Partner, BIGO Ads is trusted by over 50,000 global partners, including top gaming studios such as iKame, Azur Games, BoomBit, Fugo Games, Lion Studios, and TapNation.
Founded in 2015, TaurusX is a global digital advertising technology company focused on driving business growth through AI and data-driven strategies. We specialize in DSP and SSP, providing innovative advertising solutions to clients worldwide. With offices in nine cities and a team of over 200 professionals, TaurusX serves key industries such as e-commerce and gaming.
Leveraging a global traffic network and leading AI technology, TaurusX offers a range of services including precise ad targeting, user acquisition, retargeting, App-to-Web conversion, and efficient SDK integration and monetization. Our DSP solutions help advertisers improve market competitiveness, optimize ad spend, and maximize user value. TaurusX has successfully supported global brands like Shein and Shopee in over 50 countries, driving significant market growth.
Additionally, TaurusX's SDK is lightweight, secure, and reliable, enabling developers to easily integrate ads and monetize their apps. It complies with multiple industry standards and has earned recognition from developers and partners.
At TyrAds, we are a leading rewards platform that connects apps with over 40 million active users worldwide each month. Our loyalty-driven rewards technology helps apps boost user retention and engagement, reaching higher ROAS and improved retention rates for our partners. Additionally, we empower apps and websites to monetize through our innovative rewards system, maximizing ARPU, LTV, and user engagement. With offices in 10+ countries around the globe, we've serve over 150 international clients, including Scopely, Huuuge Games, NetEase, Original Games, My.Games, and many more.
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