The Mobile Gaming Conference for Genre-Specific UA & Ad Mon Strategies
The rules of mobile gaming success are changing—and they’re different for every genre. Whether you're building the next hit hyper-casual, deep-dive RPG, or innovative simulation title, understanding how genre impacts user acquisition, engagement, and monetization is now essential.
Gamesforum Hamburg is the only event dedicated to exploring the intersection of game genres, user acquisition, and ad monetization. This is where top publishers, developers, and mobile gaming experts come to explore what’s working—right now—for their genre.
Thank You for Joining Us in 2025
A huge thank you to all the amazing speakers, sponsors and attendees who made this event such a success. We can't wait to see you all again in 2026! Remember to register your interest to receive updates about Hamburg 2026.
Our 2025 Speakers
Since 2021, after several years in digital marketing, Katerina has focused on mobile app ad monetization. Her expertise in mediation platform management with MAX, AdMob, Levelplay, drives revenue growth for hyper-casual and casual games.
She leads Ads Monetization strategy and execution at Burny Games, focusing on data analysis and strategic partnerships for success.
Alex Dadaev is an experienced creative producer with a background in advertising and gaming. He has led projects for major brands, managed creative teams, and developed indie projects. Skilled in strategy, production, and performance analysis, Alex drives high-impact campaigns that combine creativity with data-driven decision-making.
Anna Mamontova is a seasoned marketing leader with over 15 years of experience in performance marketing and brand strategy within the mobile gaming industry. As Director of Brand and Performance at COM2US Europe, she focuses on marketing mobile titles and adapting content for European audiences. With a strategic mindset and cross-functional expertise, Anna has a proven track record from roles at gumi Europe, Kabam, and Gameloft.
Eric Keen is Head of Analytics at London based Studio Supersolid. He helps drive strategy around User Acquisition, Ad Monetization & Product with a focus on their latest title - Cook & Merge.
Gamesforum Hamburg left me with a fantastic impression. It's always a pleasure to connect with fellow marketers and gamers, and the event provided a great space to connect with relevant people from the Gaming Industry. I also had the opportunity to host a roundtable on Influencer Marketing, which was not only great fun but also really insightful for everyone involved. So big thanks to the Gamesforum team for the chance to contribute! It was a seamless experience from start to finish. I’d absolutely love come back in the future, as I genuinely have nothing but positive things to say about Gamesforum Hamburg.
It’s a must attend event in the industry! The presentations are very detailed and panels are very engaging. The amount of vendors and attendees are very proportional.
Gamesforum Hamburg is a must attend event for anyone looking to connect with companies across Europe. The venue offers a stunning panoramic view of the city, creating a great atmosphere for networking and discussions. The attendees are friendly and approachable, making it easy to build meaningful connections. Most importantly, the Gamesforum team is incredibly supportive from start to finish, ensuring a smooth and productive conference experience.
So far the best conference I've attended. Very high level of expertise, low level of pushing a single truth, everyone was very open to other points of view. Even as a generally very introverted individual, I had some great conversations at the conference. Thanks to everyone for the great organization, I had a really great time.
Gamesforum Hamburg was a truly valuable experience — a well-organized conference with great people, insightful topics, and plenty of space for genuine knowledge sharing.
Great opportunity to grow your network and learn about industry best practices with highly-profiled professionals
KashKick is at the forefront of revolutionising user acquisition for mobile gaming companies. Our platform is designed to attract and engage users who are not only interested in your game but are motivated to reach key milestones and make in-app purchases. By leveraging targeted acquisition strategies and data-driven insights, we ensure that every dollar of your ad spend delivers maximum returns. Ranked as the 11th fastest-growing company on the Inc 5000 list in 2024, KashKick has a proven track record of driving meaningful growth for game developers and publishers. Connect with us at Gamesforum to discover how we can help you acquire users who stay, play, and pay.
Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps. Liftoff’s solutions, including Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
Prodege is one of the largest rewarded platforms in the world with 20 million monthly active users and over $2.2 Billion in rewards given to date. Prodege operates a consumer marketing and insights platform powered by our popular loyalty programs in over 70 markets. Whether you are a mobile game studio, developer, marketer, or agency, Prodege will help you acquire new players, increase revenue, and drive brand loyalty and product adoption. Join 200+ Studios that partner with Prodege to scale their user acquisition profitably and monetize their users with rewarded campaigns, surveys, and premium offers.
RevU operates the industry's most advanced offerwall for games of all sizes and genres! Our secure SDK-less offerwall platform allows for quick and flexible integrations, and our unique lineup of direct demand generates the highest eCPMs in the industry on all mobile platforms. With a reach of millions of unique users, RevU also is a powerhouse for studios looking to acquire large amounts of new gamers while exceeding KPIs!
Xsolla is a global video game commerce company with a robust and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in Berlin, Seoul, Beijing, Kuala Lumpur, Raleigh, Tokyo, and cities around the world, Xsolla supports major gaming titles like Valve, Twitch, Roblox, Epic Games, Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, and more.
Unity is the world’s leading platform for creating and growing interactive, real-time 3D ("RT3D") content and experiences. Our comprehensive set of software and AI solutions supports content creators of all sizes through the entire development lifecycle as they build, run, and grow immersive, real-time 2D and 3D content and experiences for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. For more information, visit Unity.com.
adjoe develops new advertising and monetization solutions that transform the way apps operate their business. Through their unique time-based rewarded ad unit Playtime they have become one of the fastest-growing ad platforms and top-ranking user acquisition sources for app publishers worldwide. Learn more about how adjoe can give you an edge on the competition at adjoe.io.
BLKBOX was built by a former Meta Ads auction expert as a unified platform where advertisers can Analyze, Ideate, Create, Test, and Scale.
Leverage AI and advanced automation to reduce your CPI by up to 30%, lower testing costs by 50%, increase production by 200%, and scale your ads profitably.
- Analyze and clone your competitors' top ads.
- Generate unlimited new ideas and data-driven iterations.
- Create AI-Powered video ads within minutes.
- Omni-channel testing to highlight winning ads within 48 hours.
- Scale winning ads using advanced automation and drive profitable ROAS.
A single platform for all your marketing needs!
Learn more at www.blkbox.ai
ZBD is a leader in payments innovation, pushing the boundaries of how we move money across the internet. Within gaming, ZBD has made a name for itself by powering instant real-money player rewards for partners ranging from indies like Fumb Games to giants like Square Enix. Game studios use ZBD’s rewards tech and payments APIs to reap massive retention boosts, while gamers use the ZBD app to get a simple and fun way to earn, spend, play and interact.
Exmox is a Hamburg based UA solution for mobile gaming advertisers. We help our partners scale their user base, increase ROAS, retention, and the overall LTV of their users through a multi-reward engagement system.
Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers uses Mistplay to discover new games to play and earn rewards. Headquartered in Montreal and launched in 2016, Mistplay has climbed the ranks as a media source for game publishers, most recently ranking as a top media source in the 2024 Singular ROI Index. Follow Mistplay on LinkedIn for company news and updates or read more about how to partner with us here.
Adtech built for publishers, not advertisers! Are you using AI to optimize your ad monetization? With Crackle, you can! We process 10 billion ad requests across 200 million users daily with game-changing results. Our privacy-first technology optimizes ad performance through improved ad latency, pricing at user-level, and demand diversity enabling publishers to maximize ad revenue and build sustainable businesses. Transform your ad monetisation with Crackle, book a meeting to learn how.
Bigabid’s mission is to grow mobile brands with data-empowered AI technologies that predict, target, and retain the highest value users and drive impactful advertising campaigns supported by our data scientists and engineers.
Mintegral is the leading programmatic advertising platform dedicated to helping mobile apps grow globally.
With access to premium traffic, industry-leading machine learning, and interactive creatives, Mintegral's AppGrowth, Retargeting, and Monetization solutions enable marketers to scale audiences and revenue with ease.
Zorka.Agency is an influencer and performance marketing agency focused on creating innovative campaigns with a strong strategic approach.
Almedia is the next generation, gamified promotion platform delivering maximum value to both advertiser and consumers. Our goal is boosting our customers' user acquisition, revenue and branding sustainably and safely by attracting and motivating high quality users to consume offers, surveys or ads through our products.
YouAppi is a leading mobile marketing platform empowering brands and app marketers to drive growth and re-engagement at scale. With a data-driven approach, YouAppi leverages advanced machine learning and real-time analytics to deliver personalized retargeting solutions across the entire customer lifecycle. Expanding beyond mobile, YouAppi also offers innovative Connected TV (CTV) advertising solutions, enabling brands to reach audiences on the big screen with impactful, data-driven campaigns. Recognized globally for its innovation and performance, YouAppi partners with top apps, publishers, and advertisers to optimize campaign performance and maximize ROI. From dynamic app retargeting to innovative in-app and CTV advertising, YouAppi offers a full-stack solution designed to meet the evolving needs of modern marketers.
AppHarbr’s mission is to ensure high-quality in-app ads and secure the mobile user experience. AppHarbr's SDK is designed to prevent disruptive and offensive ads from reach in-app users without disrupting monetization.
Real-time ad quality protection gives apps the power to effectively block unwanted, malicious, offensive, and inappropriate ads. AppHarbr empowers app developers and game studios to enhance their ad revenue without compromising on ad quality- protecting their brand reputation and boosting user loyalty.
Appier leverages AI to drive business decisions at its core. Its Ad Cloud uses machine learning to predict user lifetime value (LTV), optimize high-value user acquisition, and deliver predictable, outcome-driven marketing returns.
Discover more at www.appier.com.
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.
AppSamurai is a One-Stop-Shop user acquisition & monetization platform for mobile apps & games. With it's Rewarded Playtime model, gaming studios maximize IAPs & deep funnel engagements for positive ROAS!
ayeT-Studios is a leading adtech company specializing in rewarded advertising. We help advertisers drive high-quality user acquisition through incentivized campaigns. Additionally, our customizable Offerwall solution enables publishers to monetize effectively while delivering engaging user experiences. Partner with us to boost retention, revenue, and reach across mobile apps and games.
Bidmachine is a ML-powered app growth platform with global performance and branded demand.
Our innovative cutting edge bidding technology optimises eCPM and APRDAU, offering developers unique control, flexibility, and transparency over their ad revenues. Our mission is to ensure both developers and advertisers achieve their KPIs, fostering a thriving app ecosystem
BIGO Ads is a deep learning-based intelligent advertising platform, dedicated to becoming a global leader in one-stop advertising and monetization solutions.
By leveraging full-stack AI capabilities, advanced oCPC and ROAS-based bidding models, and cutting-edge in-app bidding technology, BIGO Ads helps clients efficiently scale user acquisition and maximize game ad revenue.
As an official AppsFlyer Advanced Media Partner, BIGO Ads is trusted by over 50,000 global partners, including top gaming studios such as iKame, Azur Games, BoomBit, Fugo Games, Lion Studios, and TapNation.
Founded in 2015, TaurusX is a global digital advertising technology company focused on driving business growth through AI and data-driven strategies. We specialize in DSP and SSP, providing innovative advertising solutions to clients worldwide. With offices in nine cities and a team of over 200 professionals, TaurusX serves key industries such as e-commerce and gaming.
Leveraging a global traffic network and leading AI technology, TaurusX offers a range of services including precise ad targeting, user acquisition, retargeting, App-to-Web conversion, and efficient SDK integration and monetization. Our DSP solutions help advertisers improve market competitiveness, optimize ad spend, and maximize user value. TaurusX has successfully supported global brands like Shein and Shopee in over 50 countries, driving significant market growth.
Additionally, TaurusX's SDK is lightweight, secure, and reliable, enabling developers to easily integrate ads and monetize their apps. It complies with multiple industry standards and has earned recognition from developers and partners.
At TyrAds, we are a leading rewards platform that connects apps with over 40 million active users worldwide each month. Our loyalty-driven rewards technology helps apps boost user retention and engagement, reaching higher ROAS and improved retention rates for our partners. Additionally, we empower apps and websites to monetize through our innovative rewards system, maximizing ARPU, LTV, and user engagement. With offices in 10+ countries around the globe, we've serve over 150 international clients, including Scopely, Huuuge Games, NetEase, Original Games, My.Games, and many more.
LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. LoopMe’s acquisition of Chartboost underscores its commitment to expand its capabilities and reinforces its position as the leading AI-powered brand advertising and performance platform.
CPX Research is a global survey monetization platform that helps app and website owners boost revenue by offering rewarded surveys. With easy integration and access to thousands of surveys across 100+ countries, CPX Research enhances user engagement and provides publishers with a seamless way to effectively monetize their audience while delivering unique, rewarding experiences.
Lysto is an AI-powered Playtesting Platform that delivers fast, structured, and dev-ready real player insights to help game studios build what players love, without slowing down their sprint. We also help studios and publishers acquire quality players through our tailored Rewarded User Acquisition Campaigns.
GMO TECH operates “Z.com SmaAD,” an ASP that helps mobile apps grow users and revenue in Japan and Korea via performance marketing models like CPI, CPA, and CPE.
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.