Hội nghị về Thu hút Người dùng Di động và Tối ưu hóa Quảng cáo
Sau thành công của sự kiện năm 2024, Gamesforum Việt Nam quay trở lại với lần tổ chức thứ hai — hoàn toàn tập trung vào việc phát triển kinh doanh Mobie Game. Với trọng tâm là thu hút người dùng (UA), quảng cáo và kiếm tiền từ giao dịch trong ứng dụng (IAP), sự kiện này được thiết kế dành riêng cho các chuyên gia trong lĩnh vực Mobile Games đang tìm cách mở rộng hiệu quả tại một trong những thị trường game sôi động nhất Đông Nam Á.
Tất cả các phiên sẽ được tổ chức bằng cả tiếng Anh và tiếng Việt, kèm theo dịch thuật trực tiếp để đảm bảo mọi người tham dự đều có thể tiếp cận nội dung dễ dàng.
The Global Conference for Mobile User Acquisition and Ad Monetization
Your Gateway to Vietnam’s Booming Games Market
Following the success of our 2024 event, Gamesforum Vietnam returns for its second edition — a focused event dedicated to mastering mobile game growth through user acquisition, ad monetization, and IAP strategies.
As Vietnam rapidly emerges as one of the fastest-growing mobile gaming markets in the world, this event connects international studios and publishers with the insights, partners, and opportunities driving its rise.
Part of the global Gamesforum series in Barcelona, San Francisco, London, Hamburg, and Cyprus, our Vietnam edition delivers the same results-driven format — no fluff, just proven strategies from the experts shaping mobile gaming success worldwide.
Our 2025 program brings together top UA and AdMon leaders from leading global studios alongside Vietnam’s most influential voices. Each session, curated by a dedicated advisory board, is tailored to unlock growth in Vietnam’s dynamic and rapidly expanding mobile games ecosystem.
All sessions will be available in English and Vietnamese, with live translation ensuring full access for every attendee.
Điều gì mới tại Gamesforum Việt Nam 2025
- Sự kiện được mở rộng, bao gồm các nội dung về Thu hút Người dùng (User Acquisition) và Quảng cáo Mobile game (Ad Monetization)
- Cho phép người tham gia truy cập trực tiếp vào nền tảng kết nối MeetToMatch, giúp bạn tận dụng tối đa trải nghiệm tại Gamesforum
- Các chương trình giao lưu với chuyên gia, khách mới được tập trung hợp, nhằm tạo điều kiện giúp bạn có nhiều không gian kết hơn với các nhà phát triển và phát hành game
- Sự góp mặt của nhiều khách mời quốc tế, các quốc gia và thị trường khác nhau nhằm nhằm mang đến cho bạn nhiều góc nhìn đa dạng và cơ hội mới
What's New at Gamesforum Vietnam 2025
- An expanded agenda covering mobile games User Acquisition and Ad Monetization
- Access to our networking platform MeetToMatch, helping you make the most of your Gamesforum experience
- Extended networking breaks, giving you more time to connect with game developers and publishers
- A larger international presence, bringing diverse perspectives and new opportunities
Những nhà diễn giả góp mặt cho sự thành công của Gamesforum 2025
2025 Speaker Faculty
I have recently joined Turborilla as CEO.
My most recent role was steering Kwalee's mobile games to new heights, my focus lies in advancing game monetization and online marketing strategies. With a rich background in the AdTech and gaming industries, our team has successfully expanded the user base and optimised game performance on a global scale.
Transitioning from finance to gaming has equipped me with a unique perspective, enhancing our approach to B2B marketing and web content. As a board member and advisor, I am committed to fostering innovative partnerships and guiding developers to create captivating gaming experiences that resonate with players around the world.
Felix is a mobile ad monetization specialist who helps mobile games reach their maximum ad revenue potential. In his 6 years in mobile gaming Felix has worked for DSPs, Ad Networks and Gaming Studios and helped over 35 mobile games earn more than $100 million in ad revenue. https://www.linkedin.com/in/felix-braberg-7a732b51/
Eric Keen is Head of Analytics at London based Studio Supersolid. He helps drive strategy around User Acquisition, Ad Monetization & Product with a focus on their latest title - Cook & Merge.
Director of Sales at KashKick. Part of the revenue team driving KashKick growth and building partnerships with mobile game publishers.
Ngoc Do (Natalie) is the Country Manager for InMobi’s Gaming Business in Vietnam, bringing over 12 years of leadership in the Apps, Gaming, and Ad Technology ecosystems.
She is a recognized expert in driving cross-product monetization and executing successful Go-to-Market (GTM) strategies. Natalie’s domain expertise includes Game Monetization & Optimization and advanced advertising strategy across international markets.
A former xGoogler, she led the Google Ads Business Growth portfolio, driving substantial revenue for strategic gaming and app clients in Vietnam. Her proven ability to catalyze market turnarounds and scale new territories spans high-velocity regions across Vietnam, South Asia, and EMEA.
Assaf Litwak is a UA Expert at Unity, specializing in the INSEA & MENA region’s gaming ecosystem. He leads a team of talented account managers, managing all user acquisition and strategic partnerships. By focusing on data-driven strategies, Assaf drives business growth and optimizes market performance for Vietnam, India, and his region.
người tham dự | Attendees
đối tác đồng hành | Partners
diễn giả quốc tế hàng đầu | Expert International Speakers
Chuỗi nội dung chuyên sâu | Content Tracks
Cho đến nay, đây là hội nghị tuyệt vời nhất tôi từng tham dự. Trình độ chuyên môn rất cao, ít nhấn mạnh vào một chân lý duy nhất, mọi người đều rất cởi mở với những quan điểm khác. Mặc dù là một người hướng nội, tôi vẫn có những cuộc trò chuyện rất thú vị tại hội nghị. Cảm ơn mọi người đã tổ chức rất tốt, tôi đã có một khoảng thời gian thực sự tuyệt vời.
Cơ hội tuyệt vời để mở rộng mạng lưới của bạn và tìm hiểu về các phương pháp hay nhất trong ngành với các chuyên gia có uy tín
Gamesforum là sự kiện đáng tham dự dành cho game di động.
KashKick is at the forefront of revolutionising user acquisition for mobile gaming companies. Our platform is designed to attract and engage users who are not only interested in your game but are motivated to reach key milestones and make in-app purchases. By leveraging targeted acquisition strategies and data-driven insights, we ensure that every dollar of your ad spend delivers maximum returns. Ranked as the 11th fastest-growing company on the Inc 5000 list in 2024, KashKick has a proven track record of driving meaningful growth for game developers and publishers. Connect with us at Gamesforum to discover how we can help you acquire users who stay, play, and pay.
RevU operates the industry's most advanced offerwall for games of all sizes and genres! Our secure SDK-less offerwall platform allows for quick and flexible integrations, and our unique lineup of direct demand generates the highest eCPMs in the industry on all mobile platforms. With a reach of millions of unique users, RevU also is a powerhouse for studios looking to acquire large amounts of new gamers while exceeding KPIs!
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together and continually make new resources available to creators.
Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and have helped over 1500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
Yango Ads provides advertising and app monetization tools based on AI technology to help businesses attract new customers and earn revenue.
For app owners, Yango Ads offers an extensive suite of products and solutions to grow, analyze, and monetize their apps globally. Carry out monetization yourself in our own advertising network or leave it to our experts. Finally, make informed data-backed decisions with Yango’s app analytics solution.
Moloco’s goal is to make the digital economy more equitable and profitable by delivering advanced machine learning to companies of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to quickly scale user acquisition and achieve greater lifetime value through battle-tested prediction models. Moloco was founded in 2013 by a team of former Google machine learning engineers. Its headquarters in Redwood City, Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore.
Almedia is the next generation, gamified promotion platform delivering maximum value to both advertiser and consumers. Our goal is boosting our customers' user acquisition, revenue and branding sustainably and safely by attracting and motivating high quality users to consume offers, surveys or ads through our products.
Pangle is the ad network of TikTok for Business, enabling app developers and publishers of all categories to grow user base and maximize revenue through in-app ads. Pangle's diverse network of global apps also makes it easy for advertisers to reach engaged audiences in global emerging markets via automated, high-performing campaigns that drive real business results.
Unity [NYSE: U] offers a suite of tools to develop, deploy, and grow games and interactive experiences across all major platforms from mobile, PC, and console, to extended reality. For more information, visit Unity.com.
LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. LoopMe’s acquisition of Chartboost underscores its commitment to expand its capabilities and reinforces its position as the leading AI-powered brand advertising and performance platform. LoopMe has achieved a fully organic gross revenue CAGR of 40% for the period 2018-2024.
InMobi Advertising is a leading global platform connecting advertisers and publishers with their mobile audiences. Their goal is to drive customer growth by helping businesses understand, engage, and acquire consumers effectively. For marketers, InMobi offers data-driven media solutions, powered by advanced analytics to create impactful ad experiences. For publishers, they provide a comprehensive suite of tools for monetization, consent management, and user engagement that help fuel app business growth.
InMobi Advertising is part of InMobi, a consumer technology company that is transforming the way consumers discover and interact with content through its innovative AI platforms. Emanating out of Bangalore, InMobi also maintains corporate offices in Singapore and San Mateo, Calif.
Vibe.co is a performance-focused Streaming TV DSP allowing marketers to drive incremental reach, increase UA campaign revenue, and support brand uplift, at scale. With over 500 premium app and channel partnerships and major MMP integrations, Vibe.co affords performance marketers full control of their campaign measurement and performance.
At Jungle Technology, we help 250+ game publishers, like Supercent, Ikame, Bravestars, ABI Studio, Fugo & Rollic, boost ad revenue by 20–30% via AI/ML floor pricing, no-code setup & premium demand.
Potensus is a global advertising platform that connects brands with casual gamers. By combining technology, data, and creativity, we enable meaningful brand connections within engaging gaming environments. Our mission is to make in-app advertising seamless, effective, and rewarding for both advertisers and publishers.
AppBroda is a pioneering No-SDK ad network that helps mobile publishers boost ARPDAU by 6–7% with a 30-min no code setup. Founded by ex-Google & adtech veterans, AppBroda powers monetization for over 2,500 apps, including 27% of the world’s casual games. With trusted partners such as iKame, Amanotes, Hungry Studio, Supercent, Voodoo, Miniclip, and Playsimple, AppBroda delivers higher yield, transparency, and price control for ad monetization teams. By integrating seamlessly into existing mediation stacks, AppBroda enables publishers to unlock incremental revenue without additional effort—making it the go-to growth partner for top global studios. Contact: [email protected]
PubMatic (Nasdaq: PUBM) is an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetisation by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilisation of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
TyrAds delivers comprehensive unique user acquisition and monetization solutions for app advertisers and developers through our proprietary rewards platform, which connects with over 40 million monthly active users worldwide. Our platform is designed to support improved user retention, engagement, and return on ad spend (ROAS) for our partners.
We also provide apps and websites with effective tools to monetize via our rewards system, helping to increase key metrics such as average revenue per user (ARPU), lifetime value (LTV), and overall user engagement.
With a presence in more than 10 countries and a client portfolio of over 150 global partners — including Scopely, Huuuge Games, NetEase, Original Games, and My.Games — TyrAds works collaboratively to enable steady, sustainable growth.
AlgoriX is an independent global media and technology company built by a core team with years of experience from global leading internet and ad tech companies. With a precision-driven platform designed to maximize outcomes for brands and publishers, AlgoriX delivers performance at every consumer touchpoint.
Playgap is an IAP promotion platform that helps game developers turn their ad inventory into in-app purchases. Studios use Playgap to monetise ad fails, payers, predicted payers, and other custom audience segments - unlocking incremental IAP revenue while retaining their best players.
Playgap delivers measurable results across all monetisation models – IAP, Hybrid, and IAA:
- Hypemasters – Playgap drives a 7% lift in Battle Pass sales in World War Armies.
- ZiMAD – Over 50% of all ad-removal purchases in Art of Puzzles come through Playgap.
- TapNation – Ranks Playgap among their top 3 SDKs for stability and ease of integration.
Built by the early leadership team from Unity Ads and GameAnalytics, Playgap brings deep expertise in player experience, data, and monetisation to help studios grow IAP revenue sustainably.
RevX is a mobile programmatic DSP that offers international performance campaigns for targeted app audience engagement. Leveraging machine learning, it optimizes campaigns in real-time across mobile, CTV and social channels, enhancing ad performance to provide app growth.
YieldMonk is one of only five Google-certified App Specialists worldwide, known for boosting ad revenue across gaming apps and websites. Through SDK free bidding, A/B testing, price floor optimization, and seamless ad integration, YieldMonk helps over 500+ publishers and marketers grow sustainably, without compromising user experience.
AscendX is a next-generation server-side monetization platform helping mobile game and app publishers maximize transparent, premium revenue. Combining SDK and server technologies, AscendX connects publishers directly with top demand partners like The Trade Desk, Meta S2S (in-house mediation), OpenX, Magnite, empowering them with full control, clarity, and performance. Learn more at ascendxnow.com.
Founded in the UK in 2004, WorldFirst provide international payment solutions for global businesses, including application developers and game studios. We’ve supported over one million customers to grow revenue globally.
With our multi-currency World Account and unlimited cashback World Card, you can make and receive international payments, and optimize global expenses – all from one platform.
Home of the Gamesforum events series and leading mobile game analysis. Discover everything you need to know about mobile games marketing and monetization.