First, congratulations on being appointed CEO of KashKick and Besitos! How are you finding the new role?

Thank you, I appreciate that. I am enjoying the opportunity to be part of a talented and mission-oriented team. I am fortunate to be partnering with Mike, our COO, and Chris, our CPO to continue to build a rewards platform that puts money in the pockets of millions of people.

Every day we get to continue to redefine what a rewards platform can be. We’re focused on delivering real value and creating something people can really trust.

Talk to us a bit more about your journey with Besitos so far.

I’m incredibly proud of how the business has evolved. We continue to celebrate the success of KashKick’s consumer platform, and the growth of our enterprise arm, Besitos Marketplace, has been equally transformative.

We identified a clear gap in the market where brands were looking for the kind of retention and monetization KashKick excels at, but tailored to their own ecosystems. Besitos now powers those experiences behind the scenes, enabling our partners to build deeper, more meaningful user engagement on their own terms. Helping bring those solutions to life has been one of the most rewarding aspects of this journey.

Taking a look at KashKick in particular, there are a lot of rewarded offerings in the market, in your opinion what sets KashKick apart?

Trust at scale. Everything starts with delivering on our promise to put money in people’s pockets and make that a delightful and entertaining experience.

When we do that well, we create opportunities for advertisers to participate in that rewards journey, creating a sustainable ecosystem – a Value Triangle – where users, advertisers, and our platform all share in the value created.

To do this well, we are committed to ethical advertising practices and carefully vet every advertiser to ensure they align with our values and provide meaningful, beneficial rewards to users.

We believe in this path and are humbled by the reception of this approach as we have millions of users and a #11 ranking on the Inc. 5000, demonstrating our business model's effectiveness in delivering real value, we helped users earn nearly $20 million in 2024 alone. Most importantly, we've built trust through transparency, reliability, and our social impact initiatives like "Play It Forward," which allows users to contribute to causes they care about simply by engaging with our platform.

When it comes to advertisers, what advice can you share in testing different offerings, and knowing the right fit for your game?

Advertisers rightfully care about durable value, and not just short term conversion velocity. They want the right players with the right expectations that will be loyal and drive long term user retention.

This means starting with the first principles of understanding the target user personas, player psychology, and game mechanics. From there we build experiments from onboarding to reward structures that are data-driven but human-centric.

These experiments yield insights into what truly motivates players, the optimal timing of rewards in their gaming journey, and the right human touch to drive engagement and retention.

The magic happens at the intersection of these and many other variables, and it often differs from game to game, even for the same advertiser. And, most importantly, the reward becomes part of amplifying the user experience and driving long term loyalty for advertisers.

Sustainable growth has been a big topic for mobile game publishers, particularly retention. What advice can you share on retaining beyond the pay-back window?

Retention past the payback window is really about emotional continuity. Users will stay if they feel momentum and meaning. So it’s not just about keeping them busy—it’s about giving them a reason to care, to return, to progress. At Besitos, we work closely with partners to map out how to build reward loops that support long-term engagement, how to time milestones, and how to evolve incentives so they don’t become stale. It’s a mix of behavioral science and thoughtful design. When you get that right, you drive user value, and in turn, the lifetime value speaks for itself.

Can you share a bit more about the differences in rewarded UA between gaming and non-gaming?

It comes down to mindset and expectations. Gamers are already conditioned to pursue progress, so when you introduce a rewarded mechanic, it fits right in, it feels native. They’re willing to invest time and energy to unlock value. In contrast, non-gaming audiences, say, someone exploring a fintech app, are more efficiency-driven. They’re looking for quick wins, straightforward tasks, and clarity on what’s in it for them. So we tailor the approach.

How do the offerings differ between Besitos and KashKick?

KashKick operates as a direct-to-consumer platform where individual users earn cash rewards through mobile gaming, surveys, and interactive experiences; essentially serving as a supplemental income source for millions of users who earned nearly $20 million in 2024.

Besitos Marketplace, on the other hand, is our B2B solution that leverages the proven technology and consumer insights from KashKick to help other companies drive business growth, particularly in mobile gaming and fintech sectors.

While KashKick focuses on empowering individual users to generate income through engaging activities, Besitos provides white-label solutions and monetization strategies for enterprise partners looking to increase revenue, customer retention, and loyalty within their own platforms. Think of it as KashKick being the consumer-facing engine that generates valuable data and insights, while Besitos transforms that intelligence into scalable business solutions for companies wanting to replicate our success within their own branded experiences.

The last year has been huge for rewarded offerings, how do you see the rewarded ecosystem changing in the next year?

We’re seeing a maturity wave hit the space. Early on, it was all about volume, how many users, how many installs, and how fast. But now, brands are asking smarter questions: What’s the long-term ROI? Are we building loyalty, or just cycling through users? We’re seeing a shift: more companies are investing in first-party data infrastructure and looking to shape the reward ecosystem on their own terms—not by building the tech from scratch, but by owning the experience while licensing the underlying technology. That’s exactly where Besitos fits in.

At the same time, there’s massive growth happening globally. LATAM and MENA, in particular, are showing strong demand for these kinds of experiences. We’re excited to help shape that next wave—one that’s more thoughtful, more sustainable, and a lot more user-centric.