Gamesforum San Francisco 2025 Post-Event Report: Retention, Trust & The New Growth Stack

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By Mariam Ahmad 4 November 2025

From economy pivots to webshops, creator pipelines to cultural UA, the rules of growth are evolving fast - and we’ve got the key takeaways right here.

 

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Wildcard Games’ Josh Chandley showed what a true rebuild looks like — and why treating LiveOps like a financial system, not a content queue, helped turn near-collapse into compounding returns. His session broke down how discipline, not budget, was the key to momentum.

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Devin Becker from Naavik dissected how Brawl Stars and Marvel Snap reinvented their economies — and why ruthless iteration, deep sinks, and visual progress are now the backbone of long-term retention. Cosmetic economies may look light, but they’re doing heavy lifting on engagement.

The full report has all the details: playbooks, frameworks, and case studies from the teams redefining UA, monetization, and retention for 2026 and beyond.

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