Gamesforum San Francisco 2025 Post-Event Report: Retention, Trust & The New Growth Stack
From economy pivots to webshops, creator pipelines to cultural UA, the rules of growth are evolving fast - and we’ve got the key takeaways right here.

Wildcard Games’ Josh Chandley showed what a true rebuild looks like — and why treating LiveOps like a financial system, not a content queue, helped turn near-collapse into compounding returns. His session broke down how discipline, not budget, was the key to momentum.

Devin Becker from Naavik dissected how Brawl Stars and Marvel Snap reinvented their economies — and why ruthless iteration, deep sinks, and visual progress are now the backbone of long-term retention. Cosmetic economies may look light, but they’re doing heavy lifting on engagement.
The full report has all the details: playbooks, frameworks, and case studies from the teams redefining UA, monetization, and retention for 2026 and beyond.










