In today’s roundup: Sensor Tower strengthens its analytics edge with the acquisition of Playliner, signaling growing demand for deeper live-ops insight. Habby commits $2 million to Mavis Games, reinforcing a casual gaming partnership rooted in prior success. And Istanbul’s Bigger Games raises $25 million to scale its match-3 title Kitchen Masters for global reach.

Sensor Tower acquires Playliner to deepen live ops analytics in mobile gaming

Sensor Tower announced the acquisition of Playliner, a Finland-based live-ops data platform trusted by industry names like Applovin, Playtika, and Playrix. The deal enhances Sensor Tower’s analytics suite with richer insights into in-game events, monetization, and engagement, reinforcing its position as a leader in mobile game intelligence. The deal reflects increasing demand for granular, real-time insights as mobile game developers shift toward deeper engagement and long-tail monetization strategies.

Habby invests $2M in Mavis Games to fuel casual game growth

Chinese publisher Habby, known for hits like Archero and Survivor.io, has invested $2 million in Istanbul-based Mavis Games. The two companies previously collaborated on the puzzle title Slidey, and this funding formalises a strategic partnership aimed at scaling Mavis’s development capacity. The investment will be used to grow the team, accelerate production of new casual games, and enhance publishing support. With this move, Habby continues to broaden its global footprint by backing studios with proven mobile-first design sensibilities and a focus on accessible, high-retention gameplay.

Bigger Games raises $25M Series A to scale match‑3 hit Kitchen Masters globally

Istanbul-based Bigger Games closed a $25 million Series A round, led by Goodwater Capital with participation from Arcadia Gaming Partners, Index Ventures, and Play Ventures. The funding will accelerate expansion of its match‑3 title Kitchen Masters, bolster user acquisition and marketing efforts, and support team growth - aimed at delivering emotionally resonant gameplay across markets, including the US.