Agenda
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Vincent Février, CMO, TapNationVincent FévrierCMOTapNation
Vincent is the Chief Marketing Officer at TapNation. The Paris based Hyper-Casual studio is seeing hyper-growth since its launch in 2019 with more than 900 millions downloads, and hit titles like Thief Puzzle, Monster Squad Rush or Ice Cream. Vincent leads the User Acquisition, Monetization, and Creative team of 30 people. He is responsible for the Ad strategy and operations. He was previously Sr. Publisher Director at MoPub for the French, Israeli and Spanish markets. Before that he led Business Development for InMobi in EMEA. Outside of Gaming and advertising, you can find him somewhere in the world, atop of a mountain!
Christian Calderon, CEO, SuperfineChristian CalderonCEOSuperfineChristian's career began in investment banking, executing 30+ transactions in tech totaling over $3 billion in value. He transitioned to the industry, starting at KIXEYE (acquired by Stillfront), where he worked on midcore based games. As VP of Marketing & Revenue at Dots (acquired by Take-Two), a NYC game studio, he launched Two Dots which hit #1 in over 100 countries. Chris later joined Paris-based Ketchapp (Acquired by Ubisoft) as Chief Revenue Officer, where he worked on global phenomenon 2048 and 100+ other mobile games with 3 billion+ downloads. Chris is now the co-founder and CEO at Superfine, where he’s focused on building web3 growth technology for game publishers.
Jennifer Vu, CEO, GamegeekJennifer VuCEOGamegeek09.00
Gamesforum Unfiltered Live
Unfiltered Opinion from the Gamesforum Unfiltered Panel
The most opinionated voices in mobile games, get your questions ready!
Anouar Benattia, CEO, Quiet GamesAnouar BenattiaCEOQuiet Games10.30
Creative Revolution – From AI to UGC
In this session, Anouar will be sharing insights into the creative revolution and how to drive UA campaign performance in Tier 1 markets through new creative design
Elizaveta Savenkova, CBDO, ZiMADElizaveta SavenkovaCBDOZiMAD11.30
Maximising appstore featuring by working with IP
Vincent Février, CMO, TapNationVincent FévrierCMOTapNationVincent is the Chief Marketing Officer at TapNation. The Paris based Hyper-Casual studio is seeing hyper-growth since its launch in 2019 with more than 900 millions downloads, and hit titles like Thief Puzzle, Monster Squad Rush or Ice Cream. Vincent leads the User Acquisition, Monetization, and Creative team of 30 people. He is responsible for the Ad strategy and operations. He was previously Sr. Publisher Director at MoPub for the French, Israeli and Spanish markets. Before that he led Business Development for InMobi in EMEA. Outside of Gaming and advertising, you can find him somewhere in the world, atop of a mountain!
Gus Viegas, VP of Marketing, Cosmic LoungeGus ViegasVP of MarketingCosmic LoungeGus recently joined Cosmic Lounge as their VP of Marketing. After 10 years in the mobile gaming industry, he has overseen the launch of 50 games with over $60M in profitable marketing spend. Most recently he scaled Eatventure from Lessmore to the US top charts this year - all in a recessionary environment wracked by IDFA. Previously he led a UA unit to release 35 hypercasual titles in less than a year and helmed strategy and research for soft launches at top mobile studios including Rovio. At Cosmic Lounge, he's increasingly focused on leveraging AI to supercharge UA for the studio's upcoming puzzle games.
Boram Ku, Managing Director APAC, AppLovinBoram KuManaging Director APACAppLovinBoram Ku is AppLovin’s Managing Director. AppLovin makes technologies that help businesses of every size connect to their ideal customers. She leads AppLovin’s APAC business expansion through strategic partnerships, analysis, and marketing. Boram joined AppLovin in 2022 when the company acquired MoPub, Twitter’s mediation platform. Before joining AppLovin, Boram led the APAC publisher partnership team at Twitter. Throughout her career, she’s led the marketing team as a marketing director at various companies to fuel user acquisition and ad monetization for their apps. Boram holds an MBA from Sungkyunkwan University (SKKU) and is originally from Seoul, Korea.
12.30
The Gamesforum User Acquisition Panel
Božo Jankovic, Head of Ad Monetization, GameBiz ConsultingBožo JankovicHead of Ad MonetizationGameBiz ConsultingBožo is currently working as a Head of Ad Monetization at GameBiz Consulting and has been in the video games industry for over five years.
At GameBiz, Božo is heading the team that helps game developers monetize their games through ads. He has worked on games from various genres, including among others, match-three, strategy, sports, as well as idle and narrative-driven games. During his time at GameBiz, Božo has worked with the likes of Wargaming, Goodgame Studios, Nanobit, Lockwood Publishing, Creative Mobile, Pixel Federation, and many others.
He previously worked at Nordeus, where he was taking care of ads monetization, managing a business worth over 5 million dollars a year. He was also successfully managing partner relations with dozens of stakeholders including some of the most eminent football clubs in Europe.
14.30
Ad Monetization Masterclass
In this presentation, Ad Monetization expert, Bozo Jankovic will share the his latest insights into maximising Ad Monetization revenue using data segmentation
15.30Vincent Février, CMO, TapNationVincent FévrierCMOTapNationVincent is the Chief Marketing Officer at TapNation. The Paris based Hyper-Casual studio is seeing hyper-growth since its launch in 2019 with more than 900 millions downloads, and hit titles like Thief Puzzle, Monster Squad Rush or Ice Cream. Vincent leads the User Acquisition, Monetization, and Creative team of 30 people. He is responsible for the Ad strategy and operations. He was previously Sr. Publisher Director at MoPub for the French, Israeli and Spanish markets. Before that he led Business Development for InMobi in EMEA. Outside of Gaming and advertising, you can find him somewhere in the world, atop of a mountain!
Chloe Cave, Chief Supply Officer, AdvertyChloe CaveChief Supply OfficerAdvertyChloe is a skilled professional with more than 11 years of experience in the mobile ad-tech industry. She currently plays a key role in managing and expanding Adverty’s extensive portfolio of mobile game developers and publishers as part of the company’s management team. With her expertise and insights, Chloe acts as a trusted senior advisor to numerous publisher partners at Adverty, ensuring the growth of existing relationships and the establishment of new ones.
15.30
In-Game Monetization
Božo Jankovic, Head of Ad Monetization, GameBiz ConsultingBožo JankovicHead of Ad MonetizationGameBiz ConsultingBožo is currently working as a Head of Ad Monetization at GameBiz Consulting and has been in the video games industry for over five years.
At GameBiz, Božo is heading the team that helps game developers monetize their games through ads. He has worked on games from various genres, including among others, match-three, strategy, sports, as well as idle and narrative-driven games. During his time at GameBiz, Božo has worked with the likes of Wargaming, Goodgame Studios, Nanobit, Lockwood Publishing, Creative Mobile, Pixel Federation, and many others.
He previously worked at Nordeus, where he was taking care of ads monetization, managing a business worth over 5 million dollars a year. He was also successfully managing partner relations with dozens of stakeholders including some of the most eminent football clubs in Europe.
Felix Braberg, Co-Founder, 2.5 GamersFelix BrabergCo-Founder2.5 GamersFelix is a mobile ad monetization specialist who helps mobile games reach their maximum ad revenue potential. In his 6 years in mobile gaming Felix has worked for DSPs, Ad Networks and Gaming Studios and helped over 35 mobile games earn more than $100 million in ad revenue. https://www.linkedin.com/in/felix-braberg-7a732b51/
18.00
The Gamesforum Ad Monetisation Panel
Our panellists will be discussing the very latest developments in mobile games ad monetisation that are generating higher revenue. From waterfall management, to automation and efficiency to increasing revenue in key geos.
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