Agenda
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Select a Theme
- Monetisation
- User Acquisition
- Business & Operations
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08.30 - Welcome Coffee & Badge Pickup
Josh Vowles, Head of Product, GamesforumJosh VowlesHead of ProductGamesforum09.25
Welcome to Gamesforum Vietnam 2026!
Jakub Remiar, F2P Games Consultant & Co-founder, two & a half gamersJakub RemiarF2P Games Consultant & Co-foundertwo & a half gamersGame designer using psychological background to better understand player experience and current market trends in the games industry.
09.30
Current State of Deterministic Puzzlers & Where to go From Here
These latest puzzlers are spearheading the green pastures in the puzzle category, mainly with sort, but also block or lately physics sub genres. What is their evolution? How are they so effectively capturing the market with such small teams behind them? What are the next possible sub-genres that they can capture? Get the latest from this and stay 2,5 (gamers) steps ahead.
Viet Vu, Country Manager, Vietnam, XsollaViet VuCountry Manager, VietnamXsollaViet Vu is Country Manager, Vietnam at Xsolla, the global game commerce company. Previously Country Manager at Payoneer Vietnam, Viet brings extensive leadership experience across fintech, technology and financial services, with senior roles at FinOS, Trusting Social, Prudential, Techcombank and HSBC.
10.00
Xsolla Keynote Fireside Chat
Check back for more information...
10.30 - Morning Networking Break
Phu Pham, App Monetization Strategic Partner Manager , MetaPhu PhamApp Monetization Strategic Partner ManagerMetaPhu leads strategic partnerships for Meta's Audience Network across SEA and ANZ. With more than seven years at Meta, he has helped grow the platform's app monetisation business, partnering with leading gaming and non-gaming app developers across the region.
11.00
Meta Audience Network Recharged: Enabling the Next Chapter of Publisher Growth
In-app advertising is accelerating, and Vietnam's publishers are rethinking how demand reaches and monetises their inventory. Join Phu Pham from Meta's App Monetization team to explore where Audience Network is headed and how publishers can prepare for the next phase of growth.
Kelly McGrath, Ad Monetization ConsultantKelly McGrathAd Monetization Consultant11.30
Beyond the Bid: Why Monetization Is Now a Product Decision
Explore how modern SDK technology, creative innovation, adaptive infrastructure, and intelligent operations help publishers improve user experience, strengthen monetization performance, and build sustainable revenue through more strategic, scalable, long-term partnerships
12.00 - Networking Lunch
Gonçalo Alemão Martins, CMO, BoombitGonçalo Alemão MartinsCMOBoombit
Slava Taraskin, VP of Business Development, LoopMeSlava TaraskinVP of Business DevelopmentLoopMe
Lucio Sanguinetti, Director of Ad Monetization, Newry Global Media S.L.Lucio SanguinettiDirector of Ad MonetizationNewry Global Media S.L.
Usman Masood, Head of App Monetization, GoogleUsman MasoodHead of App MonetizationGoogle13.00
Revenue Now or Retention Later: Building an Ad Strategy That Lasts
Ad monetization is getting smarter, more competitive and harder to optimise in isolation. Cover the strategies, tools and decisions helping mobile game teams drive ad revenue without compromising the player experience.
Harvey Stocks, Venture Manager, AlmediaHarvey StocksVenture ManagerAlmedia13.45
How Link Pays your Players to Keep Playing: A Third Revenue Stream that Doesn’t Cannibalise IAA or IAP
What if your existing players earned real cash for playing your game, and you got paid for it? Harvey Stocks shows how Almedia Link does exactly that: it rewards players for engaging longer and pays you a CPA for every player who joins.
Using results from 350+ games and 80+ publishers, he’ll show how IAA and IAP studios from around the world are enjoying +19% incremental LTV and higher retention on their games!
Jaivir Nagi, Co-founder, CrackleJaivir NagiCo-founderCrackleJaivir Nagi is the Co-founder of Crackle Technologies and a seasoned professional with over two decades of diverse experience in technology, partnerships, and financial services. At Crackle Technologies, he focuses on empowering publishers to maximize their programmatic ad revenue with AI-powered products.
Previously, Jaivir spent more than a decade at Google, where he held various leadership roles across APAC as Director of Online Partnerships, managing monetization platforms like Google Ad Manager, AdMob, and AdSense. He managed business spanning several billions of dollars and worked closely with gaming publishers with > $100M in ads revenue. His tenure also included spearheading global publisher acquisitions and advertising sales.
Before Google, he gained valuable experience in the financial sector, holding leadership positions at Citibank. He is based in India, and remains dedicated to driving innovation, fostering partnerships, and creating impactful solutions for the digital ecosystem.
Vincent Février, CMO, TapNationVincent FévrierCMOTapNationVincent is the Chief Marketing Officer at TapNation. The Paris based Hyper-Casual studio is seeing hyper-growth since its launch in 2019 with more than 900 millions downloads, and hit titles like Thief Puzzle, Monster Squad Rush or Ice Cream. Vincent leads the User Acquisition, Monetization, and Creative team of 30 people. He is responsible for the Ad strategy and operations. He was previously Sr. Publisher Director at MoPub for the French, Israeli and Spanish markets. Before that he led Business Development for InMobi in EMEA. Outside of Gaming and advertising, you can find him somewhere in the world, atop of a mountain!
Phan Đình Tiến, Ad Operations Specialist, AmanotesPhan Đình TiếnAd Operations SpecialistAmanotes14.15
Ad Monetization in Practice: The Day-to-Day Playbook
Ad revenue is won in the details. This session gets practical on the daily work of ad monetisation: formats, placements, demand management, segmentation and the testing routines that keep revenue moving.
15.00 - Afternoon Networking Break
Tom Storr, Founder, The Experimentation GroupTom StorrFounderThe Experimentation Group15.30
Staying Ahead in Puzzle: Trends, Failures and Optimisation
Vietnam’s studios already succeed in puzzle. This session combines current trends, lessons from games that stalled and optimisation tactics to help successful titles keep scaling.
Anastasiya Kara, Product Director, Casual, Belka Games, A Tripledot StudiosAnastasiya KaraProduct Director, CasualBelka Games, A Tripledot StudiosI've been part of the industry for quite a while, guiding product development and enhancing live games at companies such as Scopely, Product Madness, and Gameloft. Now, as Lead Product Manager at Rovio, I'm passionate about driving innovation and building the future of gaming.
16.00
Building LiveOps Ecosystems: An Events-First Approach from Day One
I'll dive into how a game soft launching today prioritizes its features and events using modern LiveOps standards - specifically, an events-first approach that anchors all key feature decisions and player sessions around meaningful resource goals and core gameplay evolution.
Jakub Remiar, F2P Games Consultant & Co-founder, two & a half gamersJakub RemiarF2P Games Consultant & Co-foundertwo & a half gamersGame designer using psychological background to better understand player experience and current market trends in the games industry.
Anastasiya Kara, Product Director, Casual, Belka Games, A Tripledot StudiosAnastasiya KaraProduct Director, CasualBelka Games, A Tripledot StudiosI've been part of the industry for quite a while, guiding product development and enhancing live games at companies such as Scopely, Product Madness, and Gameloft. Now, as Lead Product Manager at Rovio, I'm passionate about driving innovation and building the future of gaming.
Daniël Boone, VP of Revenue, TyrAdsDaniël BooneVP of RevenueTyrAds
Diep Tran, Senior Director of Operations, Vietnam, XsollaDiep TranSenior Director of Operations, VietnamXsollaDiep Tran is Senior Director, Operations, Vietnam at Xsolla, the global game commerce company. Previously Publishing Director at Ubisoft, with leadership experience at Gameloft and other tech companies, Diep brings over 17 years of expertise in video games, publishing and operations.
16.30
Future of Mobile Monetisation
The mobile monetisation playbook is being rewritten. This panel brings together experts across ad monetisation, IAP and live events to break down where the biggest opportunities sit, what is already shifting and what your team needs to prioritise to stay competitive in 2027.
17.00 - End of Conference -
Sylvain Etard, Associate Director of Growth, Tilting PointSylvain EtardAssociate Director of GrowthTilting PointDigital Marketer specialized in the mobile gaming industry, with experience in Hyper Casual, Casual and Mid Core games.
11.00
The Rise of the Full Stack UA Manager
UA managers are being asked to do more with less. Through three gaming case studies, this session shows how acquisition now extends into product, monetization, platforms, and measurement in practice.
Assaf Litwak, INSEA-MENA UA Team Leader, UnityAssaf LitwakINSEA-MENA UA Team LeaderUnityAssaf Litwak is a UA Expert at Unity, specializing in the INSEA & MENA region’s gaming ecosystem. He leads a team of talented account managers, managing all user acquisition and strategic partnerships. By focusing on data-driven strategies, Assaf drives business growth and optimizes market performance for Vietnam, India, and his region.
Binh Do, Senior BD Lead, UnityBinh DoSenior BD LeadUnity11.30
One Strategy, Many Paths for UA in 2027
UA in 2027 needs more than one lever. As games deepen and players demand more, growth teams need paths that reach beyond the install to retention, IAP and long-term value. This session will show how Unity connects these paths into one growth strategy. It will cover Unity Vector, the AI engine behind Unity Ads, and what it means for retention and IAP, along with Unity’s other UA paths as Tapjoy and Aura. Together, they help studios scale with players who stay and pay. You’ll leave with practical examples to apply to your 2027 plans.
12.00 - Networking Lunch
Johannes Lang, Creative Marketing Consultant, TacticTenJohannes LangCreative Marketing ConsultantTacticTen
Igor Bereslavski, CEO, Supersonic StudiosIgor BereslavskiCEOSupersonic Studios
Piyush Mishra, Group Director, UA & Growth, NazaraPiyush MishraGroup Director, UA & GrowthNazaraAn experienced Performance Marketing Leader with a proven record in user growth at scale. 7+ years of experience in User Acquisition & Growth Marketing, Product Marketing, Cross-Media planning, Offline Media, Brand Campaign Media strategy & Adtech. Ran marketing campaigns at Product Madness & Uber.
Ginny Duong, Senior Business Development Manager, BIGO AdsGinny DuongSenior Business Development ManagerBIGO AdsSuki Lin, Regional Growth Director, Wanka OnlineSuki LinRegional Growth DirectorWanka Online13.00
Beyond the Dashboard: What Actually Scales UA
UA is getting more expensive and harder to scale. This panel gets into the day-to-day decisions, channel strategies and optimisation approaches helping mobile game teams acquire quality users and keep growth moving.
Neil McClarty, CEO & Founder, KRITIQNeil McClartyCEO & FounderKRITIQ14.00
Before you Buy More Players: A Health Check for your Studio & Game
Most studios measure the funnel closely: installs, conversion, revenue per player. Far fewer have a way to check whether the game can hold the players the funnel brings in. This session introduces a regular, independent health check for a studio, game or team, and shows how one works using Kritiq's PULSE framework. We will show how the gap between what leadership believes and what the team sees can show where growth quietly leaks.
Tom Storr, Founder, The Experimentation GroupTom StorrFounderThe Experimentation GroupPiyush Mishra, Group Director, UA & Growth, NazaraPiyush MishraGroup Director, UA & GrowthNazaraAn experienced Performance Marketing Leader with a proven record in user growth at scale. 7+ years of experience in User Acquisition & Growth Marketing, Product Marketing, Cross-Media planning, Offline Media, Brand Campaign Media strategy & Adtech. Ran marketing campaigns at Product Madness & Uber.
Ran Zukerman, VP of Product Performance, YouAppiRan ZukermanVP of Product PerformanceYouAppi14.30
Retention, Re-engagement & Retargeting
Acquiring users is the easy part. This panel covers the retention strategies, re-engagement tactics and retargeting approaches keeping players active, bringing lapsed users back and making every install count.
15.00 - Afternoon Networking Break
Gavin McNicholl, Head of Creative, CrazyLabsGavin McNichollHead of CreativeCrazyLabs15.30
Rewriting Creative DNA with AI: Workflows, Strategic Choices & Lessons from CrazyLabs
AI is changing the DNA of creative teams, bringing new possibilities alongside uncertainty about where people fit. Drawing on my experience at CrazyLabs, I’ll explore how teams can build confidence with AI and use it to expand their creative capabilities. I’ll share examples of processes, how to integrate AI tools into everyday workflows, and how to choose where AI can make the biggest difference. Alongside results and lessons from CrazyLabs, I’ll offer practical ideas for helping your team experiment more freely and bring more ideas to life.
Johannes Lang, Creative Marketing Consultant, TacticTenJohannes LangCreative Marketing ConsultantTacticTenGonçalo Alemão Martins, CMO, BoombitGonçalo Alemão MartinsCMOBoombitGavin McNicholl, Head of Creative, CrazyLabsGavin McNichollHead of CreativeCrazyLabsSylvain Etard, Associate Director of Growth, Tilting PointSylvain EtardAssociate Director of GrowthTilting PointDigital Marketer specialized in the mobile gaming industry, with experience in Hyper Casual, Casual and Mid Core games.
16.00
Creative as the Last Lever of Control
With targeting tightened and channels saturated, creative is the last lever teams can fully control. This panel gets into how studios are building creative strategies that drive performance, cut through the noise and deliver results when everything else has been optimised to its limit.`
17.00 - End of Conference -
Johannes Lang, Creative Marketing Consultant, TacticTenJohannes LangCreative Marketing ConsultantTacticTen
09.30
Mastering Playable Ads: From Foundations to AI & Advanced Player Targeting
This workshop is designed for mobile game developers and UA managers at Gamesforum Hanoi. Playable ads are still an emerging topic in Vietnam, therefore the presentation builds systematically from basic HTML5 principles to advanced player targeting playables, creative trends, and generative AI production workflows.
10.30 - Morning Networking Break11.00
Yann Suquet, CEO & Founder, IkimashoYann SuquetCEO & FounderIkimasho11.00
Scaling Without Losing Yourself: Building a Sustainable Organization That Lets You Do Your Best Work
As your studio grows, competing expectations can drown out your own aspirations. Drawing on world-class chefs and architects, this talk invites founders to rethink growth around a fundamental question: what kind of company allows you to do your best work?
Josh Vowles, Head of Product, GamesforumJosh VowlesHead of ProductGamesforum
Danielle Cohen Reich, VP of Strategy, Supersonic StudiosDanielle Cohen ReichVP of StrategySupersonic Studios
Anuj Tandon, Partner, BITKRAFTAnuj TandonPartnerBITKRAFT
Henric Suuronen, Founding Partner, PLAY VenturesHenric SuuronenFounding PartnerPLAY Ventures11.25
Built to Last: Sustainable Growth with Partnerships, Funding & Investments
This panel unpacks the routes available to Vietnamese studios looking to scale in 2027, from third party publishing and M&A to UA funding, financing structures and the business operations that underpin sustainable growth.
12.00 - Networking Lunch
Vy Nguyen, Country Lead, Vietnam, GamesforumVy NguyenCountry Lead, VietnamGamesforum
Kien Vuong, Founder, Panthera GamesKien VuongFounderPanthera Games
Trang Vu, CEO, GamotaTrang VuCEOGamota13.00
Building the Studio Behind the Game: Lessons from Vietnam’s Studios and Publishers
Great games need great companies behind them. Vietnamese studios and publishers share lessons on choosing direction, building financial foundations, hiring and retaining talent, and adapting to market trends in 2026.
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