2026 Agenda
Check out the Barcelona 2026 Agenda below.
- Day 1Tuesday 10 February
- Day 2Wednesday 11 February
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Select a Theme
- Product Monetization Track
- UA Track
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08.55
Josh Vowles, Head of Product, GamesforumJosh VowlesHead of ProductGamesforum08.55
Welcome to Gamesforum
Shay Ze’ev Yosifon, VP of Marketing, ZyngaShay Ze’ev YosifonVP of MarketingZynga
Jacki Vause, CEO, DimosoJacki VauseCEODimosoJacki Vause is the Founder and CEO of Dimoso PR and Co-Founder of Global One Communications. She is one of the UK’s female tech PR pioneers and has worked in publishing and public relations for over 25 years. Named as one of PCR’s top 30 women in mobile, Jacki created Dimoso, an integrated digital marketing and PR agency specialising in mobile games and technology. Jacki has vast experience as a proven tech entrepreneur, with more than 9 companies under her belt, and wears the crown of business leader, mentor, Grit Daily author, and PR communications savant. Jacki’s experience encompasses leading entertainment companies such as BBC, Channel 4, Disney, and Angry Birds; expertly managing major consumer brands including Mazuma, Apple, GE, AT&T, and Panasonic; and successfully growing gaming giants like Rovio and Gismart. Managing traditional and digital, mobile, and social communications strategies for these brands, Jacki’s experience with startups and scaleups is extensive and invaluable.
Julia Palatovska, Co-Founder & CEO, Dorian GamesJulia PalatovskaCo-Founder & CEODorian Games09.00
Gamesforum Unfiltered: Barcelona Edition
Uncensored takes, off-the-record challenges and the latest opportunities in driving mobile game growth for 2026. Kickstart Gamesfroum Barcelona by hearing industry leaders as they go unfiltered on the state of F2P mobile gaming.
10.00
Matej Lancaric, UA Consultant & Co-founder, two & a half gamersMatej LancaricUA Consultant & Co-foundertwo & a half gamers10.00
UA for D2C
Understand the importance of reworking your UA and marketing campaigns to maximise D2C revenue that players know and trust from first ad impression.
Mariam Ahmad, Head of Content, GamesforumMariam AhmadHead of ContentGamesforumMariam recently joined Gamesforum as Head of Content, having previously worked at Exchangewire as editorial lead. With a keen interest in ad tech, Mariam’s area of interest also includes ad monetisation, UA, curation, and more. Previously, she also hosted the Madtech Podcast, which featured a range of industry leaders and visionaries, ranging from Paramount to Uber and Microsoft.
Jason Wang, VP of Brand Marketing, Hungry StudioJason WangVP of Brand MarketingHungry Studio11.00
Fireside Chat: Scaling BlockBlast!
Hear how Hungry Studio have scaled BlockBlast!, building on success in 2023 to create a marketing and game experience that doesn't just grow but retains and scales.
11.30 - Morning Networking Break12.00
Product Keynote Presentation
More information coming soon...
13.00 - Networking Lunch Break
Eldar Ellenbogen, Head of Product Monetization, ScopelyEldar EllenbogenHead of Product MonetizationScopely14.00
Maximizing Revenue Potential with Webstores
The D2C landscape rappidly evolved in 2025, and as teams prepare for H2 2026 learn how you can make the most of your D2C revenue.
15.30 - Afternoon Networking Break16.00
Diversifying Revenue: Unlocking Sponsorship & Direct Deals
Understand how to unlock new revenue streams through brand partnerships and sponsorships. Blending in-game integration, authentic collaborations, and player engagement to drive monetization beyond ads and IAPs.
17.00
What's Next in Mobile Game Monetization?
Explore the future of mobile game monetization where ad revenue, IAPs, webstores, and sponosrhsips converge to create diversified, player-first economies that drive sustainable growth and engagement.
18.00 - Networking Drinks -
12.00
12.00
UA Keynote Session TBC
More information coming soon...
13.00 - Networking Lunch14.0014.00
State of Rewarded UA
Having Dominated the last few years, with tens of new networks popping up, unpack the current state of rewarded UA for mobile game growth. Learn how teams are optimising campaign structure to maximise revenue potential, scaling beyond payback windows and weighing up their network choices.
15.05
From Red Flags to Top Charts: Revamping Game and UA Strategy
Sharing a TinyBytes case study, understand how indie studios can spot red and green flags, rethink product and economy design, and boost UA growth.
15.30 - Afternoon Networking Break16.00
Finding Creative Success in a Crowded Market
Learn how to achieve creative success in a crowded market by combining bold storytelling, data-informed testing, varied ad formats and cultural insight to craft campaigns that truly stand out.
17.00
The Future of Mobile Game UA
Discover how rising CPIs, evolving privacy rules, AI-driven creativity, and new channels are reshaping mobile game user acquisition. From performance marketing to community-led growth and what strategies will define the next era.
18.00 - Networking Drinks
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Select a Theme
- Ad Monetization Track
- Alternative Growth Track
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Lucio Sanguinetti, Director of Ad Monetization, Newry Global Media S.L.Lucio SanguinettiDirector of Ad MonetizationNewry Global Media S.L.
Katerina Maliaran, Head of Ad Monetization, Burny GamesKaterina MaliaranHead of Ad MonetizationBurny GamesSince 2021, after several years in digital marketing, Katerina has focused on mobile app ad monetization. Her expertise in mediation platform management with MAX, AdMob, Levelplay, drives revenue growth for hyper-casual and casual games.
She leads Ads Monetization strategy and execution at Burny Games, focusing on data analysis and strategic partnerships for success.
Gal Shneor, Head of Growtth Strategy , SciPlayGal ShneorHead of Growtth StrategySciPlay09.00
Gamesforum Unfiltered: Ad Monetization
10.0010.3011.00 - Morning Networking Break11.30
Pola Vayner, Ad Ops & Fraud Prevention SpecialistPola VaynerAd Ops & Fraud Prevention Specialist11.30
Tackling Poor Ad Quality
11.5512.20
Aliaksandra Tryfanava, Senior Monetization Manager, EasybrainAliaksandra TryfanavaSenior Monetization ManagerEasybrainMonetization Lead with 4+ years of experience building monetization strategies from scratch. Skilled in unconventional solutions, in-depth analytics and delivering fast results. If you want to monetize with ads, ask me how!
12.20
Ad Quality Panel
This panel will reveal how improving ad quality improves engagement, reduces churn and drives stronger monetization
13.00 - Networking Lunch Break
Sylvain Etard, Associate Director of Growth, Tilting PointSylvain EtardAssociate Director of GrowthTilting PointDigital Marketer specialized in the mobile gaming industry, with experience in Hyper Casual, Casual and Mid Core games.
Felix Braberg, Ad Monetization Consultant & Co-Founder, two & a half gamersFelix BrabergAd Monetization Consultant & Co-Foundertwo & a half gamersFelix is a mobile ad monetization specialist who helps mobile games reach their maximum ad revenue potential. In his 6 years in mobile gaming Felix has worked for DSPs, Ad Networks and Gaming Studios and helped over 35 mobile games earn more than $100 million in ad revenue. https://www.linkedin.com/in/felix-braberg-7a732b51/
14.00
Navigating the Bidding Revolution
Explore how the shift to in-app bidding impacts eCPMs, ARPDAU, and fill rates. Industry leaders share real-world results, insights on top networks like Meta and Google, and how AI and data are reshaping mediation.
14.4015.30
Monetize Like the Big Studios (Without Being One)
16.00 - Afternoon Networking Break16.30
Unlocking Ad Monetization Opportunities Across APAC Markets
Tatiana Kontratyev, CEO & Co-Founder , PlayPackTatiana KontratyevCEO & Co-FounderPlayPack
Damjan Kačar, Ad Monetization Specialist, GameBiz ConsultingDamjan KačarAd Monetization SpecialistGameBiz Consulting
Maksim Amosov, Head of Monetization, NekkiMaksim AmosovHead of MonetizationNekki17.00
The Future of Ad Monetization
This panel brings together industry leaders to discuss emerging trends, evolving formats, and the strategies that will shape the next generation of monetization. - include something about cross functional collaboration/DFA
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09.00
Marrying the Art & Analytical in Building Sustainable Growth
Understand the importance of breaking down silo team approaches to game growth. Removing the barrier between the art and analytical in developing data-driven yet creative marketing, monetisation and product strategies that foster sustained success.
11.00 - Morning Networking Break11.30
Marion Balinoff, Influencer Marketing ConsultantMarion BalinoffInfluencer Marketing ConsultantMarion has been doing influencer marketing since 2014. She started in an influencer management software company, where she handled hundreds of campaigns for clients from all industries. After a few years, she realized she needed more depth in metrics and more impact on strategy so she decided to move over to the client side. She built and executed the influencer marketing strategy for multiple games in different genres with various audiences.
After multiple years of building and executing the influencer marketing strategy in several mobile gaming studios, she decided to move to the consulting sector to diversify the projects and apps on which she works.11.30
Influencer Marketing 101
Discover how to build, test and scale influencer marketing campaigns alongside other channels as Marion shares her best practices in devising creator driven marketing campaigns that contribute to your games growth.
Marion Balinoff, Influencer Marketing ConsultantMarion BalinoffInfluencer Marketing ConsultantMarion has been doing influencer marketing since 2014. She started in an influencer management software company, where she handled hundreds of campaigns for clients from all industries. After a few years, she realized she needed more depth in metrics and more impact on strategy so she decided to move over to the client side. She built and executed the influencer marketing strategy for multiple games in different genres with various audiences.
After multiple years of building and executing the influencer marketing strategy in several mobile gaming studios, she decided to move to the consulting sector to diversify the projects and apps on which she works.
Dimitris Mavromatis, Growth Marketing Manager, FunPlusDimitris MavromatisGrowth Marketing ManagerFunPlus
Aliaksandra Shabeka, Senior Product Marketing Manager, Tactile GamesAliaksandra ShabekaSenior Product Marketing ManagerTactile Games12.20
Scaling with Creators: Unlocking Influencer Marketing Potential
Learn how influencer marketing can fuel mobile game growth, converting creator authenticity into measurable engagement, organic reach, and long-term player retention through data-informed creative strategies.
13.00 - Networking Lunch Break14.00
Scalable Growth: The Art of Retention
Discover how leading publishers and studios are finding sustainable growth opportunities that retain. Building communication and processes between product and marketing to finetune game play and marketing messaging.
15.05
Re-engagement Case Study: Keeping Players Wanting More
Explore how to successfully build re-engagement campaigns utilising push notifications and incentives powered by a CRM to keep players bought into your game.
16.00 - Afternoon Networking Break16.30
Organic Growth in the Era of High CPIs
Learn how to leverage organic growth opportunities to bolster performance marketing efforts in achieving core KPIs.
Josh Vowles, Head of Product, GamesforumJosh VowlesHead of ProductGamesforum17.00
Social Growth: Community Driven Mobile Gaming
Understand how building communities alongside your game can organically boost DAU, MAU and ARPDAU. Mobile F2P has relied on turn and burn marketing to drive game success, but as teams pursue sustainable, scalable growth leading studios are leveraging social engagement to provide organic growth opportunities.
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