Nikolai Andrianov
Head of Mobile
Social Discovery Group
Over the past decade, Nikolai has led marketing for mobile apps and games, achieving 1B+ downloads and managing $8-digit budgets. At SDG, I boosted mobile marketing efficiency, doubling net profit in 2023 and increasing it by 50% in 2024. My expertise spans UA, ASO, ad monetization, and strategic partnerships.
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.