2026 Agenda
Check out the Gamesforum Cyprus 2026 Agenda below.
- Wednesday 15 April
- Thursday 16 April
-
-
08.00 - Registration Opens
Sophie Isbell, Conference Producer, GamesforumSophie IsbellConference ProducerGamesforum08.55
Welcome to Gamesforum Cyprus!
Kick off Gamesforum Cyprus with our off the record, candid discussion of the industry. Hear from industry leaders about what they deem the most important challenges and things to watch to make sure you and your teams are continuing to get ahead as we continue into 2026
John Wright, CEO, TurborillaJohn WrightCEOTurborillaI have recently joined Turborilla as CEO.
My most recent role was steering Kwalee's mobile games to new heights, my focus lies in advancing game monetization and online marketing strategies. With a rich background in the AdTech and gaming industries, our team has successfully expanded the user base and optimised game performance on a global scale.
Transitioning from finance to gaming has equipped me with a unique perspective, enhancing our approach to B2B marketing and web content. As a board member and advisor, I am committed to fostering innovative partnerships and guiding developers to create captivating gaming experiences that resonate with players around the world.
Vladimir Polyansky , CMO , Brickwork GamesVladimir PolyanskyCMOBrickwork Games09.00
Gamesforum Unfiltered: Cyprus 2026
Kick off Gamesforum Cyprus with our off the record, candid discussion of the industry. Hear from industry leaders about what they deem the most important challenges and things to watch to make sure you and your teams are continuing to get ahead as we continue into 2026
10.00
AI in Gaming: Driving Value Without Replacing People
A practical look at how studios apply AI across product, growth, and operations while keeping people, creativity, and decision-making at the core.
10.3011.00 - Morning Networking Break11.30
Alisa Eren, Organic Growth Lead , Burny GamesAlisa ErenOrganic Growth LeadBurny Games11.55
Organic Growth Case Study
12.20
Solomon Ruiz-Lichter, Founder, Dual Pulse AdvisorySolomon Ruiz-LichterFounderDual Pulse Advisory12.20
LiveOps Panel
13.00 - Networking Lunch BreakVeronika Kosharyuk, CMO, SOLOBAND GAMESVeronika KosharyukCMOSOLOBAND GAMES14.00
Cracking the Growth Code for Mid-Scale Games
Discover how mid-scale games can unlock new growth paths and scale smarter. This presentation wil explore 2026 UA principles, what truly drives sustainable growth, how to structure and align teams for impact, and the foundations of effective UA infrastructure and marketing analytics - packed with practical, actionable insights for studios ready to level up.
Patrick McSteen, Monetization ExpertPatrick McSteenMonetization Expert14.25
How UX and Ad Quality Shape Success in the Bidding Era
This panel explores how UX, ad quality, and smart monetization design work together to drive revenue without sacrificing player experience. Hear from industry experts on the strategies, frameworks, and trade-offs that matter most in the new bidding-first landscape.
Tal Kysari, Senior Creative Director, PlaytikaTal KysariSenior Creative DirectorPlaytika15.30
Selling Through Emotion: The Creative Strategies That Convert
A deep dive into creative approaches that connect emotionally with players and translate attention into measurable growth outcomes.
15.30 - Afternoon Networking Break16.00
Unlocking Ad Monetization Opportunities in APAC Markets
Explore ad monetization opportunities across APAC, including market differences, player behavior, and strategies to maximise revenue while maintaining a strong player experience.
Andrei Naumov, CMO, GameGearsAndrei NaumovCMOGameGears16.30
Out-of-App Experiences: Rethinking Webstores and Payments for Product Growth
Learn how out-of-app experiences, webstores, and payments can complement in-game design while supporting sustainable growth and monetization.
-
-
-
10.35
Maximizing impact in the Creator Era: The Future of Influencer Marketing in 2026
Explore how influencer marketing is evolving in 2026 and how to maximise impact in the creator era. Learn how leading teams build scalable creator partnerships, measure real performance, and turn influence into sustainable growth across channels.
11.00 - Morning Networking Break
Nikolai Andrianov, , IndependentNikolai AndrianovIndependentOver the past decade, Nikolai has led marketing for mobile apps and games, achieving 1B+ downloads and managing $8-digit budgets. At SDG, I boosted mobile marketing efficiency, doubling net profit in 2023 and increasing it by 50% in 2024. My expertise spans UA, ASO, ad monetization, and strategic partnerships.
Amin Bakht , Head of UA , Phoenix GamesAmin BakhtHead of UAPhoenix Games
Evgenii Abramov , Head of UA , Belka GamesEvgenii AbramovHead of UABelka Games
Stela Karandrea, Senior User Acquisition Manager, Stillfront GroupStela KarandreaSenior User Acquisition ManagerStillfront Group11.30
The future of UA: Costs, Channels, and What's Changing
Explore how rising costs, shifting channels, and platform changes are reshaping UA, with practical insights to adapt strategies and sustain scalable growth.
Bogdan Khashiev, UA Team Lead, Royal ArkBogdan KhashievUA Team LeadRoyal Ark12.10
Scaling UA: Hard-Earned Lessons and What to Avoid
12.3513.00 - Networking Lunch Break14.00
The Founder’s Reality: Building a Game Studio While Still Building the Game
A candid look at operating, hiring, and fundraising in parallel - and the trade-offs most teams underestimate.
14.25
Leveraging AI in Product Development, Growth & Monetization
Learn practical ways teams are applying AI to optimize product roadmaps, improve growth efficiency, and unlock new monetization opportunities, with real-world examples you can adapt and implement.
15.0515.30 - Afternoon Networking Break
-
Home of the Gamesforum events series and leading mobile game analysis. Discover everything you need to know about mobile games marketing and monetization.