Our three Gaming by Genre reports, covering Midcore, Hypercasual, and Casual mobile games, present the clearest picture yet of where the industry is headed and how studios can adapt.

✅ Midcore gaming, once synonymous with long timers and high‑commitment loops, is now reshaping itself around shorter sessions, streamlined progression, and flexible monetization. Successful titles are proving that accessibility does not require sacrificing depth, with hybrid models and community‑driven growth pushing the genre to new heights.

✅ Hypercasual, often written off as a fading trend, is demonstrating the opposite. In the first half of 2025, the top 100 hypercasual games generated 2.4 billion downloads and $345 million in in‑app purchases, fueled by smarter hybrid monetization and retention strategies that extend a game’s lifespan well beyond its launch week.

✅ Casual gaming, meanwhile, has grown into a high‑stakes arena powered by hybrid revenue models and celebrity‑driven campaigns. Endorsements from global stars such as LeBron James, Shakira, and Jason Momoa have helped transform casual games into billion‑dollar franchises with broad cultural reach.

Together, these reports provide a data‑driven roadmap for studios, publishers, and marketers seeking to understand the future of mobile gaming. Each offers detailed benchmarks, case studies, and analysis that cut through industry noise and deliver clear, actionable insights.

Download all Three Reports Now