Inside the $150 Billion Scam Wrecking Mobile Ads

Inside the $150 Billion Scam Wrecking Mobile Ads image
By Mariam Ahmad 24 July 2025

Think ad fraud is just a marketing problem? Think again. In mobile gaming, it’s a $150 billion global crisis, bigger than the illegal organ trade, that drains budgets, ruins data, misleads strategy, and even burns 2% of the world’s electricity.

Pola Vayner, a leading Operations & Fraud Prevention Consultant, breaks down the most dangerous misconceptions companies still have, the operational cost of ignoring compliance and tech-based fraud, and the essential tactics to detect and fight back.

If your campaigns rely on data, your business is already at risk.

SIGN UP TO OUR NEWSLETTER

You’ll receive our leading content, news and info about upcoming webinars, podcasts and of course discounts to our live Gamesforum events

Sign up now