2026 Gamesforum Hamburg Roundtables
Day One (9th June)
Emerald Room
Sapphire Room
The Cost of Bad Ad Quality: Discussion about User Experience & Store Conversion
1:00pm
Bad ads frustrate players and tank store conversion. We’ll discuss balancing user experience with ad quality to protect retention, data integrity, and your title’s visibility within app store algorithms.
- Otto Simola, Head of Player Acquisition & Monetisation, Fingersoft
Copycats & Cross-border Challenges II: Litigating Imitation in Mobile Gaming
1:00pm
Join gaming law expert Prof. Dr. Christian Rauda as he explores Germany’s mobile gaming copyright rulings, key trends one year on, challenges of global regulation, and strategic insights into cross-border litigation shaping the future of mobile gaming.
- Prof. Dr. Christian Rauda, Partner, Artana Law
The Gamesforum Ad Monetization Roundtable
2:00pm
Explore the future of ad monetisation in mobile gaming, discussing evolving player expectations, revenue strategies, ad formats, mediation, and how studios can balance monetisation performance with stronger long-term player retention in 2026.
- Katerina Maliaran, Head of Ad Monetization, Burny Games
Ad Fraud in Mobile Gaming 101
2:00pm
Identify, prevent and respond to ad fraud, while protecting campaign performance, improving attribution accuracy, and maintaining sustainable UA growth.
- Pola Vayner, Ad Fraud Specialist
Roundtable Brought to you by Magnite
3:30pm
More information coming soon!
- Speaker from Magnite
What to Do When Nothing is Working?
3:30pm
A practical triage workshop for when UA stalls. Learn how to diagnose what’s broken, what to stop, and what to fix first.
- Alexey Gusev, Head of Growth, Softgames
Finding Growth in Partnerships & Products
4:30pm
Explore growth beyond traditional UA and IAP. We’ll discuss leveraging strategic IP partnerships, brand awareness, and merchandise to build diverse revenue streams and lasting fan loyalty in today’s gaming market.
- Stefano Accossato, CBDO, TutoTOONS
Can Agentic AI Replace UA Managers?
4:30pm
We’re reviewing the status of Agentic AI in UA to identify service functions being swallowed by automation and what’s left. What are the consequences?
- Sebastian Ludemann, UA & Marketing Consultant
Day Two (10th June)
Emerald Room
Sapphire Room
Managing Creative Capacity in a Crowded Market
1:00pm
Explore strategies for scaling creative production, avoiding burnout, maintaining performance quality, and standing out in an increasingly saturated mobile market.
- Johannes Lang, Creative Marketing Consultant, TacticTen
Building your Data Platform: A Practical Guide for Growing Game Studios
1:00pm
How to build a modern data platform for your studio: practical steps, right tool choices, and lessons from real gaming projects.
- Rouven Pampus, Data Consultant
Expanding from App Stores to the Web Browser
2:00pm
We'll discuss sidestepping competitive mobile UA auctions, identifying the right ad networks to kickstart your web growth strategy, and merchant of record economics versus store cuts.
- Jeremy Widowson, Head of Growth, Rovio Corporation
Retention is an Architecture Problem, Not a Messaging Problem
2:00pm
How to build lifecycle systems that respond to user behavior in real time, using behavioral triggers, real-time data, and architecture that compounds retention and drives incremental revenue impact.
- Vernesa Ćutuk, CRM & Retention Consultant
From ‘Nice Idea’ to Soft Launch: How UA is Involved in New Game Creation
3:30pm
Discuss how UA teams shape new game creation through market validation, audience insights, creative testing, and early go-to-market strategy decisions.
- Darina Guseva, Senior UA Manager, Kolibri Games
From West to East: From Europe to China
3:30pm
Hear and navigate the challenges and opportunities of expanding mobile games from Europe into China, including localisation, partnerships, regulation, and player preferences.
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