Gaming’s Next Power Shift: APAC Expansion, AI Creativity & Data-Driven UA

By Mariam Ahmad 1 April 2026

Appsflyer’s Global Director of Gaming, Adam Smart, outlines how APAC studios are reshaping global gaming, AI is leveling ad creation, and new data-driven tools are redefining user acquisition.

The Roundup: Vietnam Mobile Gaming Market Reaches $825M, Rezar Expands Publishing Strategy, Apple Updates EU App Store Rules

By Mariam Ahmad 14 March 2026

Gaming’s Next Power Shift: APAC Expansion, AI Creativity & Data-Driven UA

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GAMESFORUM EVENTS

Gaming’s Next Power Shift: APAC Expansion, AI Creativity & Data-Driven UA

You might also like

March’s top grossing and trending games

Subway Surfers Adds Permanent Competitive Mode “Showdown”

“Cashflow Remains Key”: 52 Entertainment on UA Strategy and Growth Trade-offs

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The Dirty Secret of Mobile Ads: How One Bad Creative Can Kill Your Retention

Apple & Google Blink on IAP Fees - AdTech Quietly Rewrites the Rules

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Together Towards Tomorrow: How Games District Is Approaching Long-Term Growth

The Roundup: Vietnam Mobile Gaming Market Reaches $825M, Rezar Expands Publishing Strategy, Apple Updates EU App Store Rules

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GAMESFORUM EVENTS