Inside Live Ops at King: How Candy Crush Stays Fresh After 14 Years
What does it take to run a live game for more than a decade? In this interview from Gamesforum Barcelona, King’s Head of Live Ops, Eva Ryott, explains how Candy Crush has evolved from 65 levels at launch to more than 21,000 today.
We discuss why the real investment begins after launch, how teams balance data and player feedback, and the challenge of keeping long-term players engaged without overwhelming them.








