In thie chat, Jonathan Winters, CMO of Snowprint Studios, lifts the lid on the creative tightrope of marketing Warhammer 40,000: Tacticus. In a space where data-driven precision meets die-hard fandom, Winters shares how Snowprint keeps campaigns both authentic to the Warhammer universe and engaging for new audiences. From Reddit deep dives to a thriving 70,000-strong Discord, it’s a masterclass in blending analytics with artistry - and proving that community is the ultimate growth engine.