AppLovin’s Approach to Trend Anticipation and Partnership Development

By Mariam Ahmad 6 March 2025

As part of our Gamesforum Barcelona short interview series, Manager of Business Development at AppLovin, Anastasiia Galitskaia, reveals how her team stays ahead of emerging trends in mobile gaming. From leveraging data-driven insights to forging key partnerships, she breaks down the strategies that drive growth and innovation in AppLovin’s ecosystem.

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