"Instead of 'click here for a random video ad', what if we offer the player the chance to actually choose what's advertised to them, that is of greater relevance and higher value."

Kristan Rivers, CEO of AdInMo, joined the podcast to break down why 72% of game makers are doubling down on hybrid monetization. From seamless in-game ads to evolving revenue strategies, he shares key insights on where the industry is headed.