For creatives, the hook is the product. Our new report shows how that playbook turned Halloween and Christmas into business seasons - and how a handful of games turned creative strategy into market power.

What you’ll learn inside (and why it matters)

• Seasonal campaigns that print retention: How Clash-O-Ween, Royal Match’s Halloween rollout, Monopoly GO’s Jingle Joy, and Honor of Kings’ winter skins turned “limited-time” into long-term engagement.
• The Kingshot effect: A case study in scale + speed, thousands of wildly diverse creatives, rapid rotation, deliberate “fake-ad” curiosity hooks, and the product design choices that made those ads stick.
• Crossover alchemy: Why Subway Surfers × Brawl Stars and Lucas the Spider × The Ants worked creatively (and what to copy without the IP budget).
• Block-puzzle reality check: Truth-in-ads vs. fake gameplay: what that means for actual D7/D30, not just CPI.

Who this is for

UA leads, PMs, producers, and those who want ads and creatives that convert and onboardings that hold, with benchmarks and examples you can act on this quarter.

How to use it

Skim the visuals, read insights from the experts, steal the frameworks, and pressure-test your next seasonal or crossover brief against the checklists.