The mobile games industry is navigating a period of rapid change. From evolving monetisation strategies and the rise of playable ads to the growing importance of player psychology, brand partnerships and regulatory frameworks, the decisions studios make today will shape the future of mobile gaming.

At Gamesforum London, a group of leading industry experts will take the stage to share their insights on the strategies driving growth, engagement and sustainable revenue. Covering everything from ad monetisation and in-app purchases to live operations, virtual currencies and brand-powered gaming experiences, these speakers represent the diverse expertise needed to succeed in today’s competitive market.

Here’s a look at the speakers and the conversations they will bring to the event.

Geoffrey Gilles – CEO, Offroad Games

Gamesforum Unfiltered: London Edition

Kicking off the day, Geoffrey Gilles, CEO of Offroad Games, will join Gamesforum Unfiltered: London Edition, a candid conversation exploring the realities of building and scaling mobile games today.

With the industry facing increasing competition, rising acquisition costs and changing player expectations, the session will provide an open discussion on the challenges developers and publishers are facing — from growth strategies to operational decisions that determine long-term success.

Katerina Maliaran – Head of Ad Monetization, Burny Games

Monetization as a Retention Multiplier: Rethink Your Ad Strategy

Advertising is no longer simply a revenue tool, it has become a key part of the player experience. Katerina Maliaran will explore how studios can rethink their approach to ads and use monetisation strategies to strengthen retention.

Drawing on her experience managing ad monetisation across mediation platforms, Katerina will examine how smarter ad placements, better optimisation and data-driven decisions can help studios increase revenue while keeping players engaged.

Vincent Tessier – Chief Marketing Officer, 52 Entertainment

The Gamesforum Ad Monetization Panel

With more than 15 years of experience across mobile advertising and ad tech, Vincent Tessier brings extensive knowledge of the evolving monetisation landscape.

Having worked with companies including Unity, MoPub, adsquare and AOL, Vincent has seen the mobile advertising ecosystem transform from multiple perspectives. During the Ad Monetization Panel, he will join fellow industry experts to discuss the future of mobile advertising, balancing revenue growth with player satisfaction and adapting to a rapidly changing market.

Robert Hoeft – Head of Playable Ads, Boombit

Playable Ads Playbook for 2027

Playable ads continue to reshape mobile user acquisition by giving players a taste of the experience before they install. Robert Hoeft will explore where playable advertising is heading and what strategies developers should consider as the format continues to evolve.

His session will look ahead at the future of creative optimisation, interactive advertising formats and how studios can build stronger acquisition campaigns in an increasingly competitive environment.

Elizaveta Savenkova – CBDO, ZiMAD

Beyond Ads: How Disney, Marvel & National Geographic Drive Brand Growth Through Mobile Games

Mobile games are increasingly becoming powerful platforms for storytelling, entertainment and brand engagement. Elizaveta Savenkova will explore how some of the world’s biggest entertainment brands have used gaming partnerships to expand their reach.

Her session will examine how collaborations with brands such as Disney, Marvel and National Geographic can create new growth opportunities, bringing together entertainment, gaming and audience engagement.

Omri Nygate – Economist & Behavioural Scientist, Plunge Games & Daniel Gazit – Product Director, TrailMix Games

Scaling Up: Behaviour & Economics in IAP Monetisation 

Understanding player behaviour is at the heart of successful in-app purchase strategies. Omri Nygate and Daniel Gazit will combine perspectives from behavioural science, economics and product development to explore how studios can improve IAP monetisation.

The session will examine the psychology behind player decisions, how economic principles influence purchasing behaviour and how product teams can use these insights to create more effective monetisation systems.

Anastasiya Kara – Lead Product Manager, Rovio

Building LiveOps Ecosystems: An Events-First Approach from Day One 

Live operations are becoming central to how successful mobile games are built and scaled. Anastasiya Kara will explore how studios can create stronger LiveOps foundations from the earliest stages of development. 

She will share how an events-first approach can shape feature priorities, player sessions and long-term engagement. Her session will examine how meaningful resource goals, core gameplay evolution and strategic event planning can help teams build sustainable LiveOps ecosystems from day one. 

Donna Del Greco – VP, Legal Services, SciPlay & Rohan Paramesh – Group Deputy Chief Legal Officer, Aristocrat

State of Virtual Currency in Mobile Games

As virtual economies continue to grow in importance, so do the legal and regulatory challenges surrounding them. Donna Del Greco and Rohan Paramesh will examine the current state of virtual currency in mobile gaming.

The session will explore how studios can navigate evolving regulations, responsible monetisation practices and the complexities of managing digital economies at scale.

Bringing Together the Experts Defining Mobile Gaming’s Future

From monetisation specialists and product leaders to legal experts and behavioural scientists, the Gamesforum London speaker line-up reflects the increasingly interconnected nature of mobile gaming.

At Gamesforum London, these industry leaders will share the strategies, lessons and insights shaping the next era of mobile gaming.