In this week's roundup: Ubisoft reshapes its mobile strategy, Angry Birds makes a return to China, and apps officially outpace games in global consumer spending.

Ubisoft Cancels Mobile Titles, Restructures Game Units

Ubisoft has initiated a major restructuring of its mobile and wider game divisions, consolidating brands such as Kolibri, Ketchapp and Hungry Shark under a single casual-mobile division. As part of the reset, Ubisoft confirmed the cancellation of at least one mobile game project and other titles, alongside a company-wide cost-reduction plan targeting €200 million savings over two years. The move is designed to prioritise key franchises and improve competitive positioning in mobile and core gaming markets. 

Implications: Expect fewer experimental mobile launches and a sharper focus on proven franchises, as Ubisoft reallocates capital and talent toward scale, efficiency, and predictable returns.

Mobile Apps Out-Earn Mobile Games in 2025

Global consumer spending on mobile applications — excluding games — exceeded revenue from mobile games in 2025 according to Sensor Tower’s annual State of Mobile report. Non-gaming apps generated approximately $85.5 billion in consumer spend, compared with $81.8 billion for mobile game revenue. This marks the first time app spend outside gaming has surpassed games, driven by growth in utility, social and AI-driven apps. 

Implications: What can we say other than make sure you’re attending Apps Forum in Lisbon for the latest in apps!

Angry Birds Returns to China Through Strategic Partnership

Rovio Entertainment and China’s Kingsoft Shiyou have established a strategic partnership to relaunch Angry Birds games in mainland China after an extended absence. Under the agreement, Kingsoft Shiyou will exclusively publish and operate localised versions of Angry Birds 2 — featuring a new 3D engine and mechanics — and Angry Birds Dream Blast. The deal also includes a “Mischief Maker” Creator Program to enable community-made levels and art, with opportunities for official promotion. 

Implications: Rovio’s return to China signals renewed confidence in local partnerships and long-tail IP value, with Angry Birds positioned for a second life in one of the world’s most competitive mobile markets.