Ammar Banatwala
I've worked in the Ad Mon industry for over 5 years now and in that time, we've all witnessed unprecedented change with widespread consolidation through M&A and evolution of the ad stack towards bidding. Having worked on some of the top grossing F2P mobile games, there's always the expectation of growth despite external circumstances. With my background in Economics and Statistics, it has led me to a highly data driven approach to Ad Mon with a huge emphasis placed on things like Segmentation to maximize the value of every single cohort within our games.
Ammar Banatwala is speaking at the following sessions
Thursday 23 October | 15.30
Case Study: Scaling Ad Personalization in Top-Grossing Games
Discover how one team developed, tested, and scaled a personalized ad strategy across some of the world’s biggest mobile games. This session dives into the tools, frameworks, and data-driven decisions that powered smarter segmentation, improved player experience, and unlocked new revenue. Learn practical lessons on balancing performance and personalization at scale, without compromising retention or monetization goals.
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