2025 Speakers
CEO of Kabam and Netmarble Western representative, driving global strategy for acclaimed free-to-play games like Marvel Contest of Champions and Shop Titans. Leading studios across North America and Asia, dedicated to delivering world-class gaming experiences to millions of players worldwide
Winnie Wen is a seasoned User Acquisition (UA) and Mobile Marketing executive with over 11 years of experience driving growth across some of the most iconic titles in mobile gaming. As Vice President of User Acquisition at Jam City, she leads global strategies that fuel user growth, engagement, and revenue at scale for the company’s blockbuster mobile games, including Harry Potter: Hogwarts Mystery, Disney Emoji Blitz, Cookie Jam, Panda Pop, and Disney Frozen
Adventures.
Joel White is a 24-year professional in the games industry and currently VP of Product for KingsIsle Entertainment.
Experienced Growth and Performance Marketing leader with over a decade of impact across industry leaders including Scopely, Draftkings & MZ. Proven track record in scaling user acquisition, optimizing ROI, and driving data-informed strategy across games, gaming and ad-tech. Passionate about strategy, cross-functional collaboration, team development, and delivering measurable business outcomes.
As SVP Commercial Strategy & Growth, Mike is responsible for establishing & executing the growth strategy for the business of Hyper Hippo’s live games and maximizing the profitability of the business. Prior to Hyper Hippo, Mike spent 20 years scaling new digital businesses in the entertainment industry at Comcast and NBCUniversal.
Faith has over ten years of mobile games marketing experience. She leads User Acquisition and Engagement teams at DoubleDown Interactive, creating strategies that grow audiences and player communities. She’s passionate about connecting audiences with great games and driving lasting player relationships.
Heather has been in the gaming industry for 11 years and education for 6. She has worked primarily in mobile user acquisition, but has had the pleasure of getting to try a little of everything in game marketing, including but not limited to: mobile and web paid user acquisition, email marketing, cross promotion, ASO, trade show organization, social media strategy, sweepstakes and influencer marketing. Currently she works for Series Entertainment.
Alex Pan is a veteran gaming marketer who has scaled user acquisition and re-engagement for some of the industry’s most successful titles. From leading growth at Together Labs’ IMVU to driving the Best Fiends franchise at Seriously, and earlier roles at PlayQ, nWay, and Tencent, Alex brings extensive marketing expertise covering various free-to-play gaming genres on web and mobile.
Ted Verani is responsible for business development for wappier, a leader in monetization solutions for games.
Prior to joining wappier, Ted was VP of Business Development for Scientific Revenue, a pioneer of dynamic pricing for mobile games. For nearly 20 years, Ted has held leadership roles with innovative technology companies like modl.ai, Trilibis, Enpocket (Nokia) and Vodafone.
Ted holds a M.B.A. from the University of Southern California, and a B.A. in Economics and International Relations from University of California, Davis.
Jae Jun “JJ” Park is a product marketing leader, leading go-to-market campaigns for 10+ AAA titles across mobile, console, and PC. He drove Civilization: Eras & Allies to the top of the charts and has led expansion into mobile on various projects. Previously, at Blitz, he scaled an AI-driven computer vision coaching app powered by 2B+ analyzed match data to over 3M active users.
Cihan Oklap is an independent user-acquisition consultant with a decade of experience growing mobile games and consumer apps. He has managed nine-figure budgets and led teams that turned clever ideas into ads people actually click. He loves testing, learning, and helping studios find the right players without wasting money today.
Phil Shpilberg is the CEO of bookme.com, an all-in-one booking and marketing platform for creators, freelancers, and entrepreneurs. Before bookme.com, he founded GameChangerSF, a performance marketing agency for mobile games that was acquired by Pixis. An AI-focused data scientist, Phil has built his career at the intersection of gaming, marketing, and technology.
Oindrila Mandal is a Senior Game Product Manager at Electronic Arts. She builds player-friendly monetization systems for EA's portfolio of mobile games.
Nancy MacIntyre, CEO of WorldWinner, is a well-respected games industry executive, with a proven track record of successfully growing audiences worldwide for mass-market digital products.
Athar “Z” Zia is the CEO of BLKBOX.ai, an AI-powered all-in-one creative intelligence platform for mobile marketers to analyze, ideate, create, test, and scale.
With deep expertise in statistics, ad auctions, and performance marketing, Z previously helped scale a top gaming advertiser to become the fifth largest on Meta — achieving a track record of $1M in daily ad spend. Driven by the rise of artificial intelligence and creatives being the key lever to unlock scaled ad performance, he then left Meta to build BLKBOX.ai in 2020.
I've worked in the Ad Mon industry for over 5 years now and in that time, we've all witnessed unprecedented change with widespread consolidation through M&A and evolution of the ad stack towards bidding. Having worked on some of the top grossing F2P mobile games, there's always the expectation of growth despite external circumstances. With my background in Economics and Statistics, it has led me to a highly data driven approach to Ad Mon with a huge emphasis placed on things like Segmentation to maximize the value of every single cohort within our games.
Josh founded & operates DigitalDevConnect, working with both emerging & leading companies in the mobile and/or gaming space across business development, partnerships, sales, marketing, product and other areas. Prior to DigitalDevConnect, Josh led the US product team at social & mobile game publisher 6waves as well as holding multiple business roles at EA's Pogo.com casual gaming division.
Chief Communications Officer at ZiMAD, expert in Strategic Communications. Brand marketing professional with over 10 year of experience. Mother of a young gamer, blogger, lecturer. ExWargaming, exGame.tv, exFreeplay
Expertise in aligning mobile-centric data analytics, technology, and process management to execute strategic initiatives seamlessly.
Offering extensive experience in App Store Optimization and Go-To-Market planning, bolstered by top tier industry KPIs like revenue, downloads, betas, geos, and genres.
Tanner Hanson is the CEO of RevU, where he is responsible for the business’ growth, product, and account management. He joined RevU in 2022 to transform the business into a multi-platform solution for publishers and advertisers.
Prior to RevU, Tanner led US account management across advertisers and publishers at ironSource (now part of Unity Technologies), overseeing both ad network and offerwall clients. He started his mobile career after a post-college stint in retail on the agency side, running app campaigns for clients including Square, Eventbrite, and Meta. Tanner is Bay Area born and raised, currently based in San Francisco.
Mariam recently joined Gamesforum as Head of Content, having previously worked at Exchangewire as editorial lead. With a keen interest in ad tech, Mariam’s area of interest also includes ad monetisation, UA, curation, and more. Previously, she also hosted the Madtech Podcast, which featured a range of industry leaders and visionaries, ranging from Paramount to Uber and Microsoft.
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.