Anastasia Zaiceva
Chief Communications Officer at ZiMAD, expert in Strategic Communications. Brand marketing professional with over 10 year of experience. Mother of a young gamer, blogger, lecturer. ExWargaming, exGame.tv, exFreeplay
Anastasia Zaiceva is speaking at the following sessions
Thursday 23 October | 12.30
Brand Isn’t Just Marketing: Why Every Studio Needs a Brand Strategy (Even Pre-Launch)
In today’s saturated market, brand is more than visuals; it’s your identity, your message, and your competitive edge. This session explores how brand influences product success from day one, and why it’s critical for both studios and individual games. Learn practical strategies for positioning, tone, and visual identity, plus how strong branding boosts user acquisition, retention, and even hiring. Includes real-world examples from mobile, PC, and hybrid studios.
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.