Elin Jonsson
As a producer, Elin worked on Trailer Park Boys: Greasy Money, where she launched over 200 live events. Aside from the day to day, she was able to successfully integrate several big-name guest stars to help boost and improve all live-ops games goals. The last few years, Elin has lead the production team on The Office: Somehow We Manage, where she launched over 100 live events. Currently, Elin is excited to be managing all of ESG's external IP relationships.
Elin Jonsson is speaking at the following sessions
Wednesday 23 October | 16.30
Collaborative Success: Strategies for Driving Organic Traffic with Brand Partners
In this presentation, we will explore effective strategies for driving organic traffic to mobile games through brand and IP partnerships. We’ll emphasize the importance of tailoring content for each partner and how strategic collaborations can amplify reach and engagement.
Key case studies, such as our successful campaigns with Trailer Park Boys and the Intergalactic Friendship Day event featuring Star Trek and Doctor Who, will illustrate the impact of aligned marketing efforts. By creating compelling marketing beats around real-world events, we achieved significant increases in installs and Day 1 retention.
We’ll also discuss the value of fostering long-term relationships with brand partners, staying attuned to market relevance, and leveraging the potential of smaller or medium-sized IPs with passionate followings.
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