JJ Park
Product Marketing Manager
2K
JJ Park is speaking at the following sessions
Wednesday 22 October | 16.00
Global UA Launches: Lessons From Korea, China & the West
What works in the West won’t always work in Korea or China. In this session, JJ Park unpacks how UA strategies must evolve across regions - from China’s complex platform ecosystem to Korea’s brand-driven player base. Learn how testing loops vary by region, why creative and messaging need to be hyper-localized, and how to tailor everything from soft launch strategies to audience development to match each market’s unique challenges and opportunities.
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