Lashanne Phang
VP of Mobile
PubMatic
Lashanne Phang is speaking at the following sessions
Thursday 23 October | 14.00
Smarter Ad Monetization: User Segmentation & Ad Personalization
As mobile monetization matures, one-size-fits-all strategies no longer cut it. This panel explores how leading studios are using advanced user segmentation and personalized ad experiences to boost revenue without sacrificing player satisfaction. Learn how to identify high-value cohorts, tailor ad frequency and formats, and strike the right balance between engagement and monetization. Discover best practices for delivering the right ad to the right player at the right time.
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.