Mariam Ahmad
Mariam recently joined Gamesforum as Head of Content, having previously worked at Exchangewire as editorial lead. With a keen interest in ad tech, Mariam’s area of interest also includes ad monetisation, UA, curation, and more. Previously, she also hosted the Madtech Podcast, which featured a range of industry leaders and visionaries, ranging from Paramount to Uber and Microsoft.
Mariam Ahmad is speaking at the following sessions
Wednesday 22 October | 14.00
Content is King: LiveOps Designed for Revenue & Retention
With rising UA costs and shifting monetization models, effective LiveOps is more critical than ever. This panel explores how to build LiveOps strategies that drive long-term retention and revenue. Topics include cross-team collaboration, data-driven campaign timing, content personalization, and balancing monetization with player satisfaction to turn acquired users into lasting, paying players.
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