Mike Aaronson
As SVP Commercial Strategy & Growth, Mike is responsible for establishing & executing the growth strategy for the business of Hyper Hippo’s live games and maximizing the profitability of the business. Prior to Hyper Hippo, Mike spent 20 years scaling new digital businesses in the entertainment industry at Comcast and NBCUniversal.
Mike Aaronson is speaking at the following sessions
Thursday 23 October | 11.00
The F2P Model: Retention is the New Acquisition
As the mobile game ecosystem evolves, rising UA costs, privacy changes, and market saturation are forcing a strategic shift. In today’s environment, growth doesn’t come from acquisition alone, it comes from keeping players engaged.
This session explores why retention now rivals acquisition in importance and how successful studios are refocusing on long-term player experience, personalized engagement, and LiveOps strategies. Learn how to drive sustainable growth by optimizing for lifetime value, not just installs.
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