William Hughes
Head of Creative Services
Kabam
William Hughes is speaking at the following sessions
Wednesday 22 October | 11.30
Reimagining Creativity in the Age of AI
Exploring how AI is reshaping creative workflows in game marketing, drawing parallels to past innovations once met with scepticism. This session will address the unique challenges of user acquisition when working with major IPs, where creative testing is limited but real world value adds are scheduled.
This session invites discussion on how studios can balance originality, efficiency, and brand constraints while integrating AI into their creative and UA strategies.
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