USER ACQUISITION | AD MONETIZATION | PRODUCT MONETIZATION | ALTERNATE GROWTH
Join us at Gamesforum Barcelona, the premier event for mobile gaming professionals. Our flagship conference brings together industry leaders and innovators to explore cutting-edge strategies in user acquisition, ad monetization, product monetization, and alternative growth.
Discover the latest trends, network with top-tier experts, and gain invaluable insights to elevate your mobile gaming growth and monetization. Don’t miss this opportunity to learn, connect, and grow at the must-attend event for mobile games publishers.
Check out the Gamesforum Barcelona 2025 Agenda
With 100+ speakers lined up, Gamesforum Barcelona 2025 will the biggest Gamesforum event to date. Click the button below to view the agenda.
2025 Speaker Sneak Peak
Luis is senior executive with over 15 years of games industry experience under his belt, having worked both in the AAA console and mobile free-to-play space. Starting his career at EA, he has had the privilege to work for numerous other mid to large gaming companies among which are 2K Games, Gameloft, King, and Scopely. Today he leads a team of 60 marketers and serves as a member of the leadership team at the publicly listed company Rovio, maker of the world famous Angry Birds series. Luis is a strong believer in the need to bring marketing and product teams together to work in unison.
Katerina is an accomplished Chief Marketing Officer at Stork Limited, where she directs marketing strategy and cross-functional initiatives to drive business growth. With a background in marketing, monetisation, and leadership, she has excelled in roles at Gismart, Easybrain, and others, leading large teams and managing high-impact campaigns in the digital marketing space. As an Ambassador for Women in Games, Katerina also champions diversity in gaming. Her expertise spans analytics, team management, and strategic partnerships, underscoring a career built on delivering measurable results across multiple industries.
Andrii is the Head of User Acquisition at Burny Games, with a ten years experience in digital performance marketing, including the last seven years in mobile gaming. Since joining Burny Games two years ago, he has built the marketing department from the ground up. Andrii prioritizes collaboration between marketing and product teams to achieve impactful results. He takes a data-driven approach, embracing experimentation and creative strategies to drive marketing growth.
Chief Communications Officer at ZiMAD, expert in Strategic Communications. Brand marketing professional with over 10 year of experience. Mother of a young gamer, blogger, lecturer. ExWargaming, exGame.tv, exFreeplay
Gus Viegas - Vice President of Marketing at Cosmic Lounge, User Acquisition Advisor at Gamesforum and Member of the UA Society. After 11 years in the mobile gaming industry, he has overseen the launch of 50 games with over $60M in profitable marketing spend. Public Speaker and Advisor, currently researching AI applications for mobile marketing and launching a new Puzzle Casual title."
Studied computer science at the Kharkiv National University of Radioelectronics, Ukraine. I was a founder of the XGD Indie Game Developers conference in Ukraine. Also, multiple times, I was on the jury on different Game Jams and Indie Cups. Working for 13+ years on a f2p games. For the last 9 years, I have worked in Plarium, starting as a project manager, rapidly switching to a game design position, and then forming a Game Design Department as a GD Lead. I am currently working as a Game Director on the action shooter game Mech Arena.
Since 2021, after several years in digital marketing, Katerina has focused on mobile app ad monetization. Her expertise in mediation platform management with MAX, AdMob, Levelplay, drives revenue growth for hyper-casual and casual games.
She leads Ads Monetization strategy and execution at Burny Games, focusing on data analysis and strategic partnerships for success.
Otto is an Ad Monetization Manager, and together with his team responsible for everything that comes to advertising in Fingersoft’s products. Otto is a former game developer and software engineer with a master’s degree in theoretical physics, who has warped smoothly to the business development level of the game industry. Fingersoft is famous for its worldwide smash hits Hill Climb Racing and Hill Climb Racing 2 that have accumulated over 2 billion downloads across platforms
Božo is currently working as a Head of Ad Monetization at GameBiz Consulting and has been in the video games industry for over five years.
At GameBiz, Božo is heading the team that helps game developers monetize their games through ads. He has worked on games from various genres, including among others, match-three, strategy, sports, as well as idle and narrative-driven games. During his time at GameBiz, Božo has worked with the likes of Wargaming, Goodgame Studios, Nanobit, Lockwood Publishing, Creative Mobile, Pixel Federation, and many others.
He previously worked at Nordeus, where he was taking care of ads monetization, managing a business worth over 5 million dollars a year. He was also successfully managing partner relations with dozens of stakeholders including some of the most eminent football clubs in Europe.
Attendees
Companies
Speakers
Content Tracks
Where experts come face to face with each other - the most in-depth talks between the people behind the large advertising budgets and revenues.
Gamesforum Barcelona is a great location to hear from a variety of people actively working in the UA and Monetization (ads and product) space. The structure of the event allows for plenty of organic conversations, access to professionals in a relaxed environment, and an opportunity to confirm if your teams are on the right track.
Gamesforum Barcelona exceeded my expectations! The keynotes offered invaluable insights into the latest trends in user acquisition, ad monetization as well as the outlook for 2024. I highly recommend this conference to anyone looking to gain industry knowledge, connect with peers, and advance their career in mobile gaming.
GamesForum Barcelona is a great event, particularly for networking since it's not as massified as other mobile events like MWC. The ambient provided by organizers is pleasant, helping in the relationship building needed to discuss and make good business deals.
With a clear focus on the topic, Gamesforum is one of the best industry events for Ad Monetization Managers to attend.
KashKick is at the forefront of revolutionising user acquisition for mobile gaming companies. Our platform is designed to attract and engage users who are not only interested in your game but are motivated to reach key milestones and make in-app purchases. By leveraging targeted acquisition strategies and data-driven insights, we ensure that every dollar of your ad spend delivers maximum returns. Ranked as the 11th fastest-growing company on the Inc 5000 list in 2024, KashKick has a proven track record of driving meaningful growth for game developers and publishers. Connect with us at Gamesforum to discover how we can help you acquire users who stay, play, and pay.
RevU operates the industry's most advanced offerwall for games of all sizes and genres! Our secure SDK-less offerwall platform allows for quick and flexible integrations, and our unique lineup of direct demand generates the highest eCPMs in the industry on all mobile platforms. With a reach of millions of unique users, RevU also is a powerhouse for studios looking to acquire large amounts of new gamers while exceeding KPIs!
Prodege is one of the largest rewarded platforms in the world with 20 million monthly active users and over $2.2 Billion in rewards given to date. Prodege operates a consumer marketing and insights platform powered by our popular loyalty programs in over 70 markets. Whether you are a mobile game studio, developer, marketer, or agency, Prodege will help you acquire new players, increase revenue, and drive brand loyalty and product adoption. Join 200+ Studios that partner with Prodege to scale their user acquisition profitably and monetize their users with rewarded campaigns, surveys, and premium offers.
RTB House is a global company that provides state-of-the-art marketing technologies for top brands, agencies and game publishers worldwide. Its proprietary ad-buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel.
adjoe develops new advertising and monetization solutions that transform the way apps operate their business. Through their unique time-based rewarded ad unit Playtime they have become one of the fastest-growing ad platforms and top-ranking user acquisition sources for app publishers worldwide. Learn more about how adjoe can give you an edge on the competition at adjoe.io.
Stash is the first direct-to-consumer platform for game developers, providing not only the tools to sell to and engage with players directly but also the hands-on e-commerce expertise needed to scale. Setting us apart, Stash brings the best of other D2C industries to gaming, meaning you get more players using your D2C channel while your players enjoy a remarkable experience.
Start.io is a sell-side omnichannel advertising platform powered by real-time mobile audiences. We deliver hundreds of millions of ads per day across more than 500,000 active apps. Our platform uses artificial intelligence to deliver more efficient, effective, and precise digital advertising campaigns. Our direct integration with thousands of mobile publishers gives us access to more than 50 billion first-party data signals per day across the globe. Marketers use these anonymized signals to understand and predict consumer behavior, identify new opportunities, and fuel business growth.
Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world’s leading telcos, advertisers and publishers. Its end-to-end platform uniquely simplifies the ability to supercharge awareness, acquisition and monetization — connecting Digital Turbine’s partners to more consumers, in more ways, across more devices. Digital Turbine is headquartered in North America, with offices around the world.
Founded in 2016, MAF is at the forefront of the rewarded advertising industry.
Through our flagship product, MyChips offerwall, we provide non-intrusive advertising and monetization solutions for mobile game developers.
MyChips stands out for its ability to reach high-quality audiences and unlock new revenue streams, delivering up to 20% higher eCPMs than traditional methods.
With offices in Italy and Japan, MAF operates globally, partnering with advertisers, publishers, and developers to redefine the mobile advertising experience, transforming advertising into discovery.
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.
Persona.ly is a mobile-first DSP operating worldwide. Using our proprietary bidder and machine-learning algorithms, we offer transparent, performance-driven, highly targeted UA and retargeting solutions at scale with access to over 2.8 million ad auctions per second. We are trusted by Ubisoft, LightInTheBox, Nexon, NextNinja, Papaya Gaming, Rapido, Tilting Point, and many others.
Persona.ly strives to be more than just a vendor for its partners, but a partner that helps generate actual value, growth, and broad marketing insights that can be used across channels.
Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers uses Mistplay to discover new games to play and earn rewards. Headquartered in Montreal and launched in 2016, Mistplay has climbed the ranks as a media source for game publishers, most recently ranking as a top media source in the 2024 Singular ROI Index. Follow Mistplay on LinkedIn for company news and updates or read more about how to partner with us here.
Gamelight is the largest rewarded marketing platform globally. The platform's award-winning AI algorithm analyzes user behaviour, playing patterns, and demographic data to identify users who are the best match for each game, offering top-tier user acquisition services to app publishers and developers worldwide.
- Ranked among the TOP 3 user acquisition networks across multiple verticals and geos on the AppsFlyer Performance Index
- Secured its position among the TOP 5 gaming UA ad networks globally across all genres according to the Singular Market Snapshot
- Won the "Best App Advertising Platform" at the App Growth Awards 2023
MobileFuse is a leading, mobile-first advertising company focused on delivering real-time insights and results to agencies and brands. Through cutting-edge analytics, precision targeting capabilities, and sophisticated proprietary technologies, MobileFuse delivers unique and impactful campaigns for our clients, while maximizing publisher revenue. With a presence across the country, this New York-based company is 100% focused on customer service and exceeding client expectations.
Mintegral is the leading programmatic advertising platform dedicated to helping mobile apps grow globally.
With access to premium traffic, industry-leading machine learning, and interactive creatives, Mintegral's AppGrowth, Retargeting, and Monetization solutions enable marketers to scale audiences and revenue with ease.
Exmox is a Hamburg based UA solution for mobile gaming advertisers. We help our partners scale their user base, increase ROAS, retention, and the overall LTV of their users through a multi-reward engagement system.
Odeeo is building the future of audio advertising solutions. Working with the top mobile publishers and developers, Odeeo is connecting leading marketers to passionate and engaged audiences through games and apps to drive best-in-class results. Founded in 2020 by Amit Monheit and Elad Stern, Odeeo has grown to over 40 employees across the US, Europe and the Middle East, and has raised funding from leading mobile industry investors like Play Ventures and Heracles.
Brown Boots connects game developers directly with affiliate platforms to advertise their games and boost user acquisition. Representing unique platforms with a collective 20 million + monthly active users, we give games the chance to reach wide, engaged audiences. By securing direct deals, we help games leverage these audiences and placements to drive new users, increase traffic, and enhance engagement. Our approach fosters mutual growth, delivering scalable, results-driven partnerships that maximize marketing impact and drive measurable success.
AVOW is an award-winning, global app growth company specializing in mobile OEM advertising. Founded with the vision to revolutionize mobile OEM advertising, AVOW has rapidly emerged as an industry leader with more than 100 advertisers on their roster. Through its partnerships with premium mobile OEMs, and alongside its recent proprietary tech, AVOW Intelligence, the company provides access to over 1.5 billion daily active users, and offers clients over 10-million monthly downloads.
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