2025 Agenda

Join us at Gamesforum Hamburg 2025 for an agenda built around your mobile game’s genre. Whether you’re working on a casual, midcore, hybrid-casual or hypercasual title, each session is designed to deliver targeted user acquisition and ad monetization insights. Our lineup of expert speakers and panellists from top game publishers like Sunday, Activision Blizzard, Stillfront Group, Rovio, Ubisoft, and more will share real-world strategies to overcome the latest industry challenges, from rising UA costs and decreasing ePCMs to the continued impacts of the move to real-time bidding (RTB) and sustainable growth.
Sessions will cover all the essentials, from ad formats, hybrid monetization, rewarded UA, creative testing, ASO, retention, IAP optimization, ad mediation, maximizing player LTV, and more. Leave with a comprehensive guide to mobile game marketing, providing actionable, peer-driven strategies that your team can use to boost your mobile game’s user acquisition and monetization revenue growth.

  • Day 1Tuesday 10 June
  • Day 2Wednesday 11 June
  • 08.00 - Registration Opens
    Josh Vowles photo
    Josh Vowles, Head of Product, Gamesforum
    Keynote
    Christoph Sachsenhausen photo
    Christoph Sachsenhausen, Co-Founder & Co-Managing Director, Sunday
    Alexey Gusev photo
    Alexey Gusev, Head of Growth, Softgames
    Jacki Vause photo
    Jacki Vause, CEO, Dimoso
    Balaji Vijayan photo
    Balaji Vijayan, VP of Publishing, FRVR
    Anna Mamontova photo
    Anna Mamontova, Director of Brand & Performance, COM2US
    Jess Banunaek photo
    Jess Banunaek, Director of Demand Partnerships, adjoe
    Ad Monetization
    User Acquisition
    Keynote
    Tanner Hanson photo
    Tanner Hanson, President, RevU
    Ad Monetization
    Keynote
    Matej Lancaric photo
    Matej Lancaric, UA Consultant & Co-founder, two & a half gamers
    User Acquisition
    Keynote
    11.00 - Morning Networking Break
    Sam Wallace photo
    Sam Wallace, Director of Sales, BLKBOX.ai
    User Acquisition
    Casual
    Hyper-casual
    Midcore
    Hybrid-casual
    Alexander Dadaev photo
    Alexander Dadaev, Creative Producer, Rovio
    Sebastian Lüdemann photo
    Sebastian Lüdemann, UA & Marketing Consultant
    Darina Guseva photo
    Darina Guseva, Senior UA Manager, Kolibri Games
    Simran Swamy photo
    Simran Swamy, UA Manager, Ubisoft
    Sena Yalçın Yousuf photo
    Sena Yalçın Yousuf, Senior UA Manager, JustDice
    User Acquisition
    Casual
    13.00 - Networking Lunch sponsored by Zorka Agency
    Ezgi Dogan photo
    Ezgi Dogan, Product & Game Monetization Consultant
    Ad Monetization
    User Acquisition
    Casual
    Aliaksandra Tryfanava photo
    Aliaksandra Tryfanava, Senior Monetization Manager, Easybrain
    Katerina Maliaran photo
    Katerina Maliaran, Head of Ad Monetization, Burny Games
    Igor Karev photo
    Igor Karev, CEO, Founder, Tatem Games
    Harsh Kumar Mittal photo
    Harsh Kumar Mittal, Co-founder, Crackle
    Ad Monetization
    Casual
    Jan Pollack photo
    Jan Pollack, Head of Ad Monetization, Wooga
    Ad Monetization
    Casual
    16.00 - Afternoon Networking Break
    Jochen Gary photo
    Jochen Gary, CMO, Stillfront Group
    Max Dewavrin photo
    Max Dewavrin, Mobile Growth Consultant
    Dale Kerr photo
    Dale Kerr, Senior Game Growth Manager, Tilting Point
    Tomáš Nyč photo
    Tomáš Nyč, Game Analyst, Alda Games
    User Acquisition
    Midcore
    Matteo Posanzini photo
    Matteo Posanzini, Senior Product Marketing Manager, Stillfront Group
    User Acquisition
    Midcore
    Szilvi Haluska photo
    Szilvi Haluska, Product Marketing Manager, Pixel Federation
    User Acquisition
    Midcore
    18.00 - Networking Drinks Sponsored by Liftoff
  • 09.00 - Registration Opens
    Ayşen Kiratli photo
    Ayşen Kiratli, Senior Manager of Growth, Kwalee
    Ömer Yakabagi photo
    Ömer Yakabagi, Founder, Gamigion
    Vladislav Ladizhenski photo
    Vladislav Ladizhenski, Head of Growth, Sunday
    Oğuz Ayar photo
    Oğuz Ayar, UA Lead, Voodoo
    User Acquisition
    Hyper-casual
    Otto Simola photo
    Otto Simola, Head of Player Acquisition & Monetization, Fingersoft
    Ad Monetization
    User Acquisition
    Casual
    Hybrid-casual
    Gabriele Chaloudi photo
    Gabriele Chaloudi, Senior Marketing Manager, InnoGames
    Otto Simola photo
    Otto Simola, Head of Player Acquisition & Monetization, Fingersoft
    Artem Kadykov photo
    Artem Kadykov, Marketing Director, SYBO
    Prapti Ray photo
    Prapti Ray, Product & LiveOps Expert
    Natalia Ivanova photo
    Natalia Ivanova, ASO Expert, Boombit
    User Acquisition
    Casual
    Hybrid-casual
    10.30 - Morning Networking Break
    Eric Keen photo
    Eric Keen, Head of Analytics, Supersolid
    User Acquisition
    Casual
    Jacki Vause photo
    Jacki Vause, CEO, Dimoso
    Davide Sinigaglia photo
    Davide Sinigaglia, Lead Performance Marketing, Stillfront Group
    Monika Raszowska photo
    Monika Raszowska, Driector of Sales, Gaming, KashKick
    Gabe Lewis photo
    Gabe Lewis, Senior Director of Client Performance, Mistplay
    I-Lun Chung photo
    I-Lun Chung, Sr. Sales Director, Prodege
    Leyla Dolgikh photo
    Leyla Dolgikh, Senior Performance Marketing Manager, Rovio
    User Acquisition
    Casual
    13.00 - Networking Lunch Sponsored by Zorka Agency
    Nathan Sölbrandt photo
    Nathan Sölbrandt, Business Development Manager - Indies, Xsolla
    Stephen Lee photo
    Stephen Lee, VP of Partnerships, DECA Games
    Prof. Dr. Christian Rauda photo
    Prof. Dr. Christian Rauda, Managing Director & Partner, Artana Law
    Ad Monetization
    Midcore
    Athanasios Chaloudis photo
    Athanasios Chaloudis, Game Data Analyst, WoT Analytics, Wargaming
    Product Monetization
    Midcore
    Miguel Gil photo
    Miguel Gil, Studio Monetization Co-ordinator, Gameloft
    Marco Wieck photo
    Marco Wieck, Associate Director of Ad Sales, Activision Blizzard Media
    Nathan Sölbrandt photo
    Nathan Sölbrandt, Business Development Manager - Indies, Xsolla
    Ezgi Dogan photo
    Ezgi Dogan, Product & Game Monetization Consultant
    Ad Monetization
    Midcore
    15.30 - Afternoon Networking Break
    David Vykopal photo
    David Vykopal, Producer, NOXGAMES
    Ad Monetization
    Hybrid-casual
    Polina Ponomareva photo
    Polina Ponomareva, LiveOps Manager, G5 Entertainment
    Ad Monetization
    Product Monetization
    User Acquisition
    Casual
    Hybrid-casual

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