2025 Agenda
Join us at Gamesforum Hamburg 2025 for an agenda built around your mobile game’s genre. Whether you’re working on a casual, midcore, hybrid-casual or hypercasual title, each session is designed to deliver targeted user acquisition and ad monetization insights. Our lineup of expert speakers and panellists from top game publishers like Sunday, Activision Blizzard, Stillfront Group, Rovio, Ubisoft, and more will share real-world strategies to overcome the latest industry challenges, from rising UA costs and decreasing ePCMs to the continued impacts of the move to real-time bidding (RTB) and sustainable growth.
Sessions will cover all the essentials, from ad formats, hybrid monetization, rewarded UA, creative testing, ASO, retention, IAP optimization, ad mediation, maximizing player LTV, and more. Leave with a comprehensive guide to mobile game marketing, providing actionable, peer-driven strategies that your team can use to boost your mobile game’s user acquisition and monetization revenue growth.
- Day 1Tuesday 10 June
- Day 2Wednesday 11 June
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08.00 - Registration Opens
Josh Vowles, Head of Product, Gamesforum
Josh VowlesHead of ProductGamesforumKeynote08.50
Welcome to Gamesforum Hamburg 2025!
Christoph Sachsenhausen, Co-Founder & Co-Managing Director, Sunday
Christoph SachsenhausenCo-Founder & Co-Managing DirectorSunday
Jacki Vause, CEO, Dimoso
Jacki VauseCEODimosoJacki Vause is the Founder and CEO of Dimoso PR and Co-Founder of Global One Communications. She is one of the UK’s female tech PR pioneers and has worked in publishing and public relations for over 25 years. Named as one of PCR’s top 30 women in mobile, Jacki created Dimoso, an integrated digital marketing and PR agency specialising in mobile games and technology. Jacki has vast experience as a proven tech entrepreneur, with more than 9 companies under her belt, and wears the crown of business leader, mentor, Grit Daily author, and PR communications savant. Jacki’s experience encompasses leading entertainment companies such as BBC, Channel 4, Disney, and Angry Birds; expertly managing major consumer brands including Mazuma, Apple, GE, AT&T, and Panasonic; and successfully growing gaming giants like Rovio and Gismart. Managing traditional and digital, mobile, and social communications strategies for these brands, Jacki’s experience with startups and scaleups is extensive and invaluable.
Alexey Gusev, Head of Growth, Softgames
Alexey GusevHead of GrowthSoftgames
Balaji Vijayan, VP of Publishing, FRVR
Balaji VijayanVP of PublishingFRVR
Anna Mamontova, Director of Brand & Performance, COM2US
Anna MamontovaDirector of Brand & PerformanceCOM2USAnna Mamontova is a seasoned marketing leader with over 15 years of experience in performance marketing and brand strategy within the mobile gaming industry. As Director of Brand and Performance at COM2US Europe, she focuses on marketing mobile titles and adapting content for European audiences. With a strategic mindset and cross-functional expertise, Anna has a proven track record from roles at gumi Europe, Kabam, and Gameloft.
Jess Banunaek, Director of Demand Partnerships, adjoe
Jess BanunaekDirector of Demand PartnershipsadjoeJess is the Director of Demand Partnerships at adjoe and brings over 10 years of leadership experience in the mobile advertising industry.
She leads global initiatives, helping advertisers scale high-impact campaigns through rewarded and video ad formats.
Previously Head of Publishing at Chartboost, Jess's expertise spans both supply and demand, setting a track record for advertisers to reach and retain quality users.
Ad MonetizationUser AcquisitionKeynote09.00
Gamesforum Unfiltered: Hamburg Edition
Mobile gaming has continued its roller coaster journey. The challenges evolve and so do those making the games in searching for new pockets of growth.
Join our panellists as they break down the state of mobile gaming in H1 of 2025. Sharing their hot takes, uncensored opinions, tips, tricks and greatest moans for 2025. This panel is off-the-record so make sure you’re in the room to kick-start Gamesforum Hamburg!
Tanner Hanson, CEO, RevU
Tanner HansonCEORevUTanner Hanson is the CEO of RevU, where he is responsible for the business’ growth, product, and account management. He joined RevU in 2022 to transform the business into a multi-platform solution for publishers and advertisers.
Prior to RevU, Tanner led US account management across advertisers and publishers at ironSource (now part of Unity Technologies), overseeing both ad network and offerwall clients. He started his mobile career after a post-college stint in retail on the agency side, running app campaigns for clients including Square, Eventbrite, and Meta. Tanner is Bay Area born and raised, currently based in San Francisco.Ad MonetizationKeynote10.00
From the Windows to the (Offer) WallsU
Offerwalls have been around for two decades, but developers still have misconceptions about the role they play in the in-game economy. In this session, RevU CEO Tanner Hanson will dispel the many myths about offerwall and share the ways that it can complement and enhance your existing advertising and purchase-based monetization systems. Even if you already have an offerwall installed, this session will make you reconsider if you're getting the most out of your existing implementations.
10.30
Matej Lancaric, UA Consultant & Co-founder, two & a half gamers
Matej LancaricUA Consultant & Co-foundertwo & a half gamersUser AcquisitionKeynote10.30
The State of Mobile UA
two & a half gamers UA mastermind Matej Lancaric takes the stage to share the findings of his UA report. Collecting data from 100’s of UA managers, Matej will share findings on the greatest challenges, trends in UA spend, movers and shakers and much more! Join us for a holistic analysis of UA in 2025.
11.00 - Morning Networking Break
Sven Jürgens, App Growth Consultant & Advisor
Sven JürgensApp Growth Consultant & AdvisorUser AcquisitionCasual11.30
Build Your Own Ad Spy Tool: Outsmart Competitors Without Breaking the Bank - GF Ham 25
In today’s hyper-competitive mobile gaming market, knowing your rivals’ winning ad creatives isn’t just an advantage—it’s survival. Why pay $1,000+/month for ad spy tools when you can build your own using Meta’s free Facebook Ads Library API?
In this talk, I’ll reveal how to:
- Reverse-engineer competitors’ top-performing ads: Discover exact creatives, CTAs, and campaign durations driving their installs
- Decode performance patterns: Spot trends in ad refresh rates and audience targeting shifts
- Automate monitoring of rivals’ creative pipelines
Sam Wallace, Director of Sales, BLKBOX.ai
Sam WallaceDirector of SalesBLKBOX.aiUser AcquisitionCasualHyper-casualMidcoreHybrid-casual11.55
AI-Video Ads: Built 90% Faster & 80% Cheaper
In a world where creatives fail 95% of the time, we will leverage the BLKBOX platform to showcase how AI Video Ads can be made 90% faster, and 80% cheaper, to help you scale your business.
Alexander Dadaev, Creative Producer, Rovio
Alexander DadaevCreative ProducerRovioAlex Dadaev is an experienced creative producer with a background in advertising and gaming. He has led projects for major brands, managed creative teams, and developed indie projects. Skilled in strategy, production, and performance analysis, Alex drives high-impact campaigns that combine creativity with data-driven decision-making.
Sebastian Lüdemann, UA & Marketing Consultant
Sebastian LüdemannUA & Marketing Consultant
Darina Guseva, Senior UA Manager, Kolibri Games
Darina GusevaSenior UA ManagerKolibri Games
Simran Swamy, UA Manager, Ubisoft
Simran SwamyUA ManagerUbisoft
Sena Yalçın Yousuf, Senior UA Manager, JustDice
Sena Yalçın YousufSenior UA ManagerJustDiceUser AcquisitionCasual12.20
Puzzle, Match & Idle: Creative Strategies & Testing in Casual Games
Join our creative strategy panelists as they explore marketing casual mobile games in 2025. Focusing on ideation, iteration, and testing we will dive into the impact of AI on marketing techniques and the evolving competitive landscape, inparticular match, puzzle and idle games, highlighting innovative approaches for user acquisition and engagement.
13.00 - Networking Lunch sponsored by Zorka Agency
Ezgi Dogan, Product & Game Monetization Consultant
Ezgi DoganProduct & Game Monetization ConsultantEzgi is a product/game monetization expert with engineering and product background, focusing specifically on monetization for over 6 years. She specializes in consulting with studios to develop effective monetization strategies for games and apps, empowering developers to maximize revenue potential while creating engaging user experiences.
Ad MonetizationUser AcquisitionCasual14.00
More Installs, Zero Cost: Turn Unfilled Ad Inventory into Growth
With UA costs climbing and margins shrinking, making smarter use of your player base is more critical than ever. This session explores how to turn your existing players into a growth engine — driving installs and boosting retention at zero cost, with a cherry on top: lifting overall monetization.
Whether you’re launching new titles, reviving old ones, or simply making better use of unfilled ad inventory, you’ll walk away with clear, actionable tactics to scale direct sales and cross-promotion campaigns.
Aliaksandra Tryfanava, Senior Monetization Manager, Easybrain
Aliaksandra TryfanavaSenior Monetization ManagerEasybrainMonetization Lead with 4+ years of experience building monetization strategies from scratch. Skilled in unconventional solutions, in-depth analytics and delivering fast results. If you want to monetize with ads, ask me how!
Katerina Maliaran, Head of Ad Monetization, Burny Games
Katerina MaliaranHead of Ad MonetizationBurny GamesSince 2021, after several years in digital marketing, Katerina has focused on mobile app ad monetization. Her expertise in mediation platform management with MAX, AdMob, Levelplay, drives revenue growth for hyper-casual and casual games.
She leads Ads Monetization strategy and execution at Burny Games, focusing on data analysis and strategic partnerships for success.
Igor Karev, CEO, Founder, Tatem Games
Igor KarevCEO, FounderTatem Games
Harsh Kumar Mittal, Co-founder, Crackle
Harsh Kumar MittalCo-founderCrackleAd MonetizationCasual14.30
Best Practices in Ad Mon for Casual Titles
A casual title be it puzzle; idle or social casino can hinge on a strong ad monetization strategy but unlocking the full potential of ad revenue remains a challenge.
The key is in knowing your players.
Join our panel as they share their experience optimising placements and formats, segmentation and adapting to the new bidding landscape.
Jan Pollack, Head of Ad Monetization, Wooga
Jan PollackHead of Ad MonetizationWoogaAd MonetizationCasual15.30
Wooga's Ad Mediation Journey
Join Head of Ad Monetization at Wooga, Jan Pollack as he shares the teams journey migrating to and from internal mediation. Sharing the highs, lows and lessons learned, join us and hear the story of a move to and from in-house mediation.
16.00 - Afternoon Networking Break
Jochen Gary, CMO, Stillfront Group
Jochen GaryCMOStillfront Group
Max Dewavrin, Mobile Growth Consultant
Max DewavrinMobile Growth Consultant
Dale Kerr, Senior Game Growth Manager, Tilting Point
Dale KerrSenior Game Growth ManagerTilting Point
Tomáš Nyč, Game Analyst, Alda Games
Tomáš NyčGame AnalystAlda GamesGame analyst focused on midcore and casual titles, bridging game development and marketing through data. Based in Brno, Czechia. Specializing in user acquisition, monetization, and game design. Turning complex player behavior into actionable insights. I believe decisions should be driven by evidence, not assumptions, and that smart collaboration drives every project.
User AcquisitionMidcore16.30
The Midcore Marketing Panel: Finding the Right Channels
Identifying the right marketing channels for your mobile midcore games is a fine art- drawing a line between data driven performance marketing strategies and creative marketing to showcase the best of your game. Join our panellists as they share their experiences navigating privacy changes, diversifying channels and leveraging game mechanics to optimise spend.
Matteo Posanzini, Senior Product Marketing Manager, Stillfront Group
Matteo PosanziniSenior Product Marketing ManagerStillfront GroupUser AcquisitionMidcore17.00
Marketing MMOs: Product, ASO & Cross-Platform Strategy for 2-Digit Gains
Marketing MMOs: Product, ASO & Cross-Platform Strategy for 2-Digit Gains
Growing a game requires methodological understanding of the audience(s), and sniper-like skills to deliver the right message to the right player. We will discuss a Step-by-Step Practical Guide to unlock double-digit increases in organic performance, backed up by real data.
Join Matteo as he shares his work on developing a marketing strategy for a cross-platform MMORPG. From leveraging the brand identity to ASO for mobile, you will learn how to develop a multi-functional marketing mix for your midcore title.
Szilvi Haluska, Product Marketing Manager, Pixel Federation
Szilvi HaluskaProduct Marketing ManagerPixel FederationI've spent almost 10 years in UA at Pixel Federation, navigating soft launches, global hits (and misses), re-engagement challenges, and plenty of creative back-and-forths. I lead UA strategy, drive growth, and manage key partnerships with a mix of hands-on experience, sharp instincts, and a real love for the people (and chaos) in the gaming world.
User AcquisitionMidcore17.30
Going Cross-Platform: UA’s Diary About a Web Journey
What happens when a mobile-first game steps into the web? Join us for the untold UA story—tough calls, messy tracking, unexpected wins, and creative twists. We’ll reveal how we tackled cross-platform challenges, rethought our channels, and what this bold move means for the future. Spoiler: it wasn’t as simple as copy-paste.
18.00 - Networking Drinks Sponsored by Liftoff -
09.00 - Registration Opens
Ayşen Kiratli, Senior Manager of Growth, Kwalee
Ayşen KiratliSenior Manager of GrowthKwalee
Ömer Yakabagi, Founder, Gamigion
Ömer YakabagiFounderGamigion
Vladislav Ladizhenski, Head of Growth, Sunday
Vladislav LadizhenskiHead of GrowthSunday
Oğuz Ayar, UA Lead, Voodoo
Oğuz AyarUA LeadVoodooUser AcquisitionHyper-casual09.00
Lesson from the Hyper-Casual Era
Rejoin day two of Gamesforum Hamburg as we reconvene with a look at lesson from the hyper-casual era of mobile gaming. Join titans of the hyper-casual era as they share their experience migrating to a hybrid approach looking at changes in UA activity and KPIs, new channels, effecting changes in monetisation models and what is in store for mobile F2P.
Otto Simola, Head of Player Acquisition & Monetization, Fingersoft
Otto SimolaHead of Player Acquisition & MonetizationFingersoftOtto is a Head of Player Acquisition and Monetization, and together with his team responsible for UA campaign management, ASO, monetization and data in Fingersoft’s products. Otto is a former game developer and software engineer with a master’s degree in theoretical physics, who has warped smoothly to the business development level of the game industry. Fingersoft is famous for its worldwide smash hits Hill Climb Racing and Hill Climb Racing 2 that have accumulated over 2.5 billion downloads across platforms.
Ad MonetizationUser AcquisitionCasualHybrid-casual09.30
Redefining Mobile Growth: Fine Tune your Game Team
Join Fingersoft's Otto Simola as he shares his work leveraging team structure to provide the optimal, user centric marketing and monetisation strategy in F2P mobile games.
Gabriele Chaloudi, Senior Marketing Manager, InnoGames
Gabriele ChaloudiSenior Marketing ManagerInnoGames
Otto Simola, Head of Player Acquisition & Monetization, Fingersoft
Otto SimolaHead of Player Acquisition & MonetizationFingersoftOtto is a Head of Player Acquisition and Monetization, and together with his team responsible for UA campaign management, ASO, monetization and data in Fingersoft’s products. Otto is a former game developer and software engineer with a master’s degree in theoretical physics, who has warped smoothly to the business development level of the game industry. Fingersoft is famous for its worldwide smash hits Hill Climb Racing and Hill Climb Racing 2 that have accumulated over 2.5 billion downloads across platforms.
Artem Kadykov, Marketing Director, SYBO
Artem KadykovMarketing DirectorSYBO
Prapti Ray, Product & LiveOps Expert
Prapti RayProduct & LiveOps Expert
Natalia Ivanova, ASO Expert, Boombit
Natalia IvanovaASO ExpertBoombitUser AcquisitionCasualHybrid-casual09.45
Defining a User Journey: Creative, ASO & Featuring in Hybrid Titles
For casual titles, creating a positive user journey has never been more important. Aligning creative, ASO and product teams, prioritising retention and increasing the chances of featuring are fundamental in driving a successful launch in 2025.
Our panellists will share their experience working cross-team on legacy titles and new launches to ensure the game has the best chance at grabbing user attention. Sharing experience on leveraging organic growth and making the most of your UA spend.
10.30 - Morning Networking Break
Igor Melniks, SVP, Business Development, ZBD
Igor MelniksSVP, Business DevelopmentZBDUser AcquisitionCasual11.00
The Evolution of Rewards: From Incent to Rewarded UA to Native Mechanics
Once upon a time, we talked about incent UA. It did OK, but never got huge. Today, we talk about rewarded UA as one of the bright growth spots in mobile gaming. So what changed? Does rewarded actually work at scale? For what types of titles and at what budgets? And what’s next? 11-year veteran of the rewarded space, Igor Melniks, has been in the weeds through this whole journey and offers us an insider’s no-nonsense look at how we got to where we are today and where we’re going tomorrow.
Eric Keen, Head of Analytics, Supersolid
Eric KeenHead of AnalyticsSupersolidEric Keen is Head of Analytics at London based Studio Supersolid. He helps drive strategy around User Acquisition, Ad Monetization & Product with a focus on their latest title - Cook & Merge.
User AcquisitionCasual11.30
Supersolid Case Study: Testing the Right Rewarded Traffic for your Game
Check back for more information…
Jacki Vause, CEO, Dimoso
Jacki VauseCEODimosoJacki Vause is the Founder and CEO of Dimoso PR and Co-Founder of Global One Communications. She is one of the UK’s female tech PR pioneers and has worked in publishing and public relations for over 25 years. Named as one of PCR’s top 30 women in mobile, Jacki created Dimoso, an integrated digital marketing and PR agency specialising in mobile games and technology. Jacki has vast experience as a proven tech entrepreneur, with more than 9 companies under her belt, and wears the crown of business leader, mentor, Grit Daily author, and PR communications savant. Jacki’s experience encompasses leading entertainment companies such as BBC, Channel 4, Disney, and Angry Birds; expertly managing major consumer brands including Mazuma, Apple, GE, AT&T, and Panasonic; and successfully growing gaming giants like Rovio and Gismart. Managing traditional and digital, mobile, and social communications strategies for these brands, Jacki’s experience with startups and scaleups is extensive and invaluable.
Davide Sinigaglia, Lead Performance Marketing, Stillfront Group
Davide SinigagliaLead Performance MarketingStillfront GroupWith nearly a decade in digital advertising, 6.5 years of which in the gaming industry, Davide is a team lead with experience working with many Stillfront studios on 20+ games across multiple genres and including many game launches; some were successes, others failures, all were precious lessons learned!
Monika Raszowska, Driector of Sales, Gaming, KashKick
Monika RaszowskaDriector of Sales, GamingKashKickDirector of Sales at KashKick. Part of the revenue team driving KashKick growth and building partnerships with mobile game publishers.
Gabe Lewis, Senior Director of Client Performance, Mistplay
Gabe LewisSenior Director of Client PerformanceMistplayGabe Lewis is the Global Head of Accounts at Mistplay, the leading loyalty platform for mobile gamers. He has been building a worldwide client portfolio at Mistplay for the past 7 years, where he is passionate about customer success and gamer loyalty. Throughout his career, Gabe has been a part of the mobile gaming industry and a thought leader within the loyalty space, hosting and appearing on panels, and speaking at conferences like Gamesforum Seattle and Pocket Gamer Connects. Gabe is a graduate of the Telfer School of Management at the University of Ottawa and currently resides in Montreal
I-Lun Chung, Sr. Sales Director, Prodege
I-Lun ChungSr. Sales DirectorProdegeI-Lun Chung, Sr. Sales Director at Prodege, LLC, has extensive experience in gaming user acquisition (UA), driving exponential revenue growth, and building strategic partnerships. With a deep understanding of performance marketing, market penetration, and brand building, she has been instrumental in the growth of rewarded UA for 5+ years and has helped numerous brands reach untapped user pools, significantly expanding their market share.
Leyla Dolgikh, Senior Performance Marketing Manager, Rovio
Leyla DolgikhSenior Performance Marketing ManagerRovioUser AcquisitionCasual12.00
Rewarded UA for Casual Games
Navigating the seas of rewarded offerings can be overwhelming. Identifying the best fit, which will yield the right users for your title requires plenty of tests, connections and a willingness to try.
Join our panel as they share their expertise to help you identify the right fit for your casual game. From deciding who to test to establishing benchmarks, this panel will provide insight on how to make the most of your rewarded traffic.
13.00 - Networking Lunch Sponsored by Zorka Agency
Stephen Lee, VP of Partnerships, DECA Games
Stephen LeeVP of PartnershipsDECA GamesStephen Lee has a strong background in business development, particularly in the gaming industry. Their most recent role was as the Head of Business Development at DECA Games, where they were responsible for reinvigorating and improving aging games. Prior to that, they served as the Executive Director and Head of Publishing at 6waves, a leading free-to-play game publisher in Asia. Stephen also held the position of Marketing Director at the Hong Kong Chamber of Finance and Director of Business Development at Bigfoot Properties, Inc. Stephen's experience in business development dates back to their role as a Senior Manager at Octopus Cards Limited, where they played a key role in the implementation of the world's most successful smartcard system in Hong Kong. Stephen began their career as a Business Development Executive at Hopewell Holdings and SUNeVision Holdings Limited. Stephen's diverse work experience also includes a consultant role at CSC Consulting.
Stephen Lee attended Cornell University from 1994 to 1998, where they studied Economics.
Prof. Dr. Christian Rauda, Managing Director & Partner, Artana Law
Prof. Dr. Christian RaudaManaging Director & PartnerArtana Law
Nathan Sölbrandt, Director of Business Development - EMEA, Xsolla
Nathan SölbrandtDirector of Business Development - EMEAXsollaNathan Sölbrandt is the Director of Business Development - EMEA at Xsolla. He plays a pivotal role in nurturing and supporting Europe's thriving Indie Games scene. Nathan's extensive career showcases his expertise in various domains, including strategy consulting, raising venture capital for innovative startups, and co-founding a serious games company.
Before joining Xsolla, Nathan's entrepreneurial spirit led him to raise venture capital for a Metaverse startup, demonstrating his ability to secure funding and drive forward-thinking projects. His co-founding of a serious games company highlights his passion for creating impactful learning experiences in multiplayer virtual worlds, where he served as a producer, blending education and gaming to create immersive educational experiences.
Nathan's journey with Xsolla began in May 2022, when he took on the role of Business Development Manager - Indies. Over the next year and ten months, he established strong relationships with indie game developers across Europe and helped guide them through the complexities of game publishing and distribution. His efforts have been instrumental in the region's growth and the success of many indie games.
In February 2024, Nathan's exceptional performance and leadership skills earned him a promotion to Director of Business Development - EMEA. In this role, he continues to leverage his skills in video games and game publishing, driving strategic initiatives to expand Xsolla's presence and influence across Europe, the Middle East, and Africa. Based in Berlin, Germany, Nathan operates on-site, leading his team to identify new opportunities and foster partnerships that benefit the broader gaming community.
Nathan's diverse skill set, including a deep understanding of video games and game publishing, strategic mindset, and entrepreneurial background, makes him a valuable asset to Xsolla. His contributions enhance Xsolla's offerings and empower indie game developers to bring their creative visions to life and reach a wider audience.
Ad MonetizationMidcore14.00
The Mobile Marketplace Shift: The Future of Webstores
Join Nathan Sollbrandt, Stephen Lee (DECA Games), and digital law expert Dr. Christian Rauda for a focused discussion on the rise of direct-to-consumer strategies in mobile. From business wins to legal pitfalls — learn what to do, what to avoid, and what’s coming next as web stores reshape the mobile ecosystem.
Athanasios Chaloudis, Game Data Analyst, WoT Analytics, Wargaming
Athanasios ChaloudisGame Data Analyst, WoT AnalyticsWargamingAthanasios is a data analyst specializing in gaming with over five years of experience. He holds an academic background in data science and predictive modeling, combined with hands-on knowledge of game design and development of solo titles. He evolves game analytics by creating games, playing games, and experimenting with new predictive methods.
Product MonetizationMidcore14.30
A Data Analyst’s Crystal Ball: How to Optimize Product Strategy Without A/B Testing
What if we could test our future game updates without touching a single live player? In this session, we’ll explore how simulations powered by predictive- and Monte Carlo modelling let us preview the impact of monetization, reward, and progression tweaks safely. From loot boxes to price elasticity, see how data becomes our crystal ball for Q4 growth, retention, and revenue.
Miguel Gil, Studio Monetization Co-ordinator, Gameloft
Miguel GilStudio Monetization Co-ordinatorGameloftMiquel Gil is Studio Monetization Coordinator at Gameloft Barcelona, where he leads monetization efforts on Asphalt 9: Legends. With over a decade in mobile gaming, he has developed roadmaps and LiveOps strategies for titles like Minion Rush, Asphalt 8, and Disney Speedstorm, focusing on player-centric monetization features and ops that drive revenue and engagement.
Marco Wieck, Associate Director of Ad Sales, Activision Blizzard Media
Marco WieckAssociate Director of Ad SalesActivision Blizzard MediaMarco Wieck is the Associate Director of Ad Sales for the DACH region at Activision Blizzard Media where he leads cross-platform brand partnerships. He brings more than a decade of experience in digital strategy and media, with a strong focus on gaming and entertainment. Prior to joining Activision Blizzard Media, Marco served as Vertical Lead for Tech, Media & Entertainment at Twitter, where he drove revenue growth, led cross-functional initiatives, and built strategic partnerships with top-tier clients and agencies.
Ezgi Dogan, Product & Game Monetization Consultant
Ezgi DoganProduct & Game Monetization ConsultantEzgi is a product/game monetization expert with engineering and product background, focusing specifically on monetization for over 6 years. She specializes in consulting with studios to develop effective monetization strategies for games and apps, empowering developers to maximize revenue potential while creating engaging user experiences.
Nathan Sölbrandt, Director of Business Development - EMEA, Xsolla
Nathan SölbrandtDirector of Business Development - EMEAXsollaNathan Sölbrandt is the Director of Business Development - EMEA at Xsolla. He plays a pivotal role in nurturing and supporting Europe's thriving Indie Games scene. Nathan's extensive career showcases his expertise in various domains, including strategy consulting, raising venture capital for innovative startups, and co-founding a serious games company.
Before joining Xsolla, Nathan's entrepreneurial spirit led him to raise venture capital for a Metaverse startup, demonstrating his ability to secure funding and drive forward-thinking projects. His co-founding of a serious games company highlights his passion for creating impactful learning experiences in multiplayer virtual worlds, where he served as a producer, blending education and gaming to create immersive educational experiences.
Nathan's journey with Xsolla began in May 2022, when he took on the role of Business Development Manager - Indies. Over the next year and ten months, he established strong relationships with indie game developers across Europe and helped guide them through the complexities of game publishing and distribution. His efforts have been instrumental in the region's growth and the success of many indie games.
In February 2024, Nathan's exceptional performance and leadership skills earned him a promotion to Director of Business Development - EMEA. In this role, he continues to leverage his skills in video games and game publishing, driving strategic initiatives to expand Xsolla's presence and influence across Europe, the Middle East, and Africa. Based in Berlin, Germany, Nathan operates on-site, leading his team to identify new opportunities and foster partnerships that benefit the broader gaming community.
Nathan's diverse skill set, including a deep understanding of video games and game publishing, strategic mindset, and entrepreneurial background, makes him a valuable asset to Xsolla. His contributions enhance Xsolla's offerings and empower indie game developers to bring their creative visions to life and reach a wider audience.
Ad MonetizationMidcore15.00
Diversify & Conquer: Monetising Midcore in 2025
Moving beyond ads monetization, our monetising midcore panel will share their experience driving incremental revenue in 2025. From overhauling IAPs and leveraging webstores to LiveOps and battle passes. Our panel will share experience driving revenue growth in midcore titles with commentary on the challenges presented by the European Commission’s intentions on in-app monetisation.
15.30 - Afternoon Networking Break
David Vykopal, Producer, NOXGAMES
David VykopalProducerNOXGAMESAd MonetizationHybrid-casual16.00
Balancing the Game: Ads, IAPs & Player Retention in Hybrid-Casual
This presentation will explore monetisation strategies in hybrid-casual mobile games, focusing on optimizing player retention and increasing LTV through gameplay improvements. It also delves into hybrid monetization models, examining how to effectively balance in-game ads and IAPs. We’ll discuss emerging ad formats, integration and strategies to maximize revenue without compromising player experience.
Polina Ponomareva, LiveOps Manager, G5 Entertainment
Polina PonomarevaLiveOps ManagerG5 EntertainmentAd MonetizationProduct MonetizationUser AcquisitionCasualHybrid-casual16.30
Effective LiveOps Strategies (and what to do with them).
In a crowded market, there are many ways to approach LiveOps — but what makes it truly effective, and how do you operate it? It’s about strategy, systems, psychology, and timing. We’ll dive into the key practices that define scalable LiveOps, and discuss the most effective strategies on the market.

