Otto Simola
Otto is a Head of Player Acquisition and Monetization, and together with his team responsible for UA campaign management, ASO, monetization and data in Fingersoft’s products. Otto is a former game developer and software engineer with a master’s degree in theoretical physics, who has warped smoothly to the business development level of the game industry. Fingersoft is famous for its worldwide smash hits Hill Climb Racing and Hill Climb Racing 2 that have accumulated over 2.5 billion downloads across platforms.
Otto Simola is speaking at the following sessions
Tuesday 10 June | 09.30
Redefining Mobile Growth: Fine Tune your Game Team
Join Fingersoft's Otto Simola as he shares his work leveraging team structure to provide the optimal, user centric marketing and monetisation strategy in F2P mobile games.
Tuesday 10 June | 09.45
Defining a User Journey: Creative, ASO & Featuring in Hybrid Titles
For casual titles, creating a positive user journey has never been more important. Aligning creative, ASO and product teams, prioritising retention and increasing the chances of featuring are fundamental in driving a successful launch in 2025.
Our panellists will share their experience working cross-team on legacy titles and new launches to ensure the game has the best chance at grabbing user attention. Sharing experience on leveraging organic growth and making the most of your UA spend.
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