When your top game takes a 30% engagement hit, what do you do next?

In this in-studio conversation, as part of our short video interview series, Teddy Petkova, Senior Product Manager at Midoki, walks us through her real-world crisis playbook: from diagnosing drop-offs using data segmentation, to deploying high-impact fixes and reassessing content cadence. She also shares a candid story about a feature launch that missed the mark, how player feedback forced a roadmap pivot, and the balancing act of protecting product vision while staying player-first.