Gamesforum's latest report Ad Quality Challenges and Solutions for Mobile Gaming in 2025, dives into the complex world of mobile advertising - where intrusive, misleading, and malicious ads don’t just frustrate players, they push them to leave altogether. The message is clear: ad quality isn’t just a UX concern, it’s a business-critical priority.

Packed with fresh research, real-world case studies, and expert insights, the report shows how studios, publishers, and ad networks can practice better “ad hygiene” to keep players happy, reputations intact, and revenue flowing. In particular, we take a look at:

✅ The most common ad quality offenses in 2025 – from auto-redirects to misleading UI
✅ Case studies showing how ad frequency capping and rewarded ads improve retention
✅ The shifting priorities of ad monetization managers across 2023–2025
✅ What the AppLovin short controversy revealed about transparency and consumer trust
✅ Actionable recommendations and best practices for studios, networks, and advertisers from the experts