The Must Attend Conference for Mobile Games Growth and Monetization Professionals
Join us at Gamesforum Barcelona — the leading event for mobile gaming professionals focused on driving real growth. Our flagship conference unites the industry’s top minds to explore practical strategies in user acquisition, ad monetization, product monetization, and alternative growth.
Elevate your mobile gaming growth and monetization strategies with actionable insights, emerging trends, and networking opportunities at the must attend event for mobile games growth and monetization experts.
What's New for 2026?
User Acquisition
- Optimise your UA spend in 2026 with proven tactics for network specific optimisation
- Successfully build personalised user journeys that turn rewarded cohorts into long term players
- Drive smarter marketing and product decisions by collaborating with game teams to align marketability and creative strategies
Ad Monetization
- Successfully overcome monetization challenges, from cannibalisation to automation
- Increase yield by delivering personalised ad experiences and effective segmentation
- Address ad quality concerns head on by understanding the true impact of AI
Product Monetization
- Excite and retain players by keeping your LiveOps pipeline fresh with content
- Boost engagement and spend by effectively marketing in-app events
- Deliver engaging, personalised experiences by unlocking the full potential of webstores that go beyond a % uplift on IAPs
Alternative Growth
- Successfully retain, not just acquire players, by harnessing organic and community focused growth strategies
- Reach the right players in a crowded market by implementing discoverability best practices
- Build quality game experiences that drive retention by understanding the importance of partnering with product teams
Early Confirmed Speakers
Since 2021, after several years in digital marketing, Katerina has focused on mobile app ad monetization. Her expertise in mediation platform management with MAX, AdMob, Levelplay, drives revenue growth for hyper-casual and casual games.
She leads Ads Monetization strategy and execution at Burny Games, focusing on data analysis and strategic partnerships for success.
Marion has been doing influencer marketing since 2014. She started in an influencer management software company, where she handled hundreds of campaigns for clients from all industries. After a few years, she realized she needed more depth in metrics and more impact on strategy so she decided to move over to the client side. She built and executed the influencer marketing strategy for multiple games in different genres with various audiences.
After multiple years of building and executing the influencer marketing strategy in several mobile gaming studios, she decided to move to the consulting sector to diversify the projects and apps on which she works.
Felix is a mobile ad monetization specialist who helps mobile games reach their maximum ad revenue potential. In his 6 years in mobile gaming Felix has worked for DSPs, Ad Networks and Gaming Studios and helped over 35 mobile games earn more than $100 million in ad revenue. https://www.linkedin.com/in/felix-braberg-7a732b51/
Digital Marketer specialized in the mobile gaming industry, with experience in Hyper Casual, Casual and Mid Core games.
Who Attends?
2025 Key Takeaways
- Balance Monetization & Retention: Don’t overload players with ads — improve format, timing, and targeting to boost revenue and keep users engaged.
- Retention & Re-Engagement: Re-engaging existing players delivers far better ROI than chasing new installs. Smart segmentation is key.
- Hybrid Models Win: Bidding-only waterfalls underperform. Hybrid setups with automation drive stronger, more stable monetization.
- LiveOps & Personalisation Drive Growth: Regular events, personalised offers, and bold IP collaborations are now must-haves for engagement and revenue.
- New UA Channels & Privacy-First Strategies: Rising UA costs and regulation make alternative channels and strong first-party data strategies a competitive edge.
Attendees
Companies
Speakers
Content Tracks
Where experts come face to face with each other - the most in-depth talks between the people behind the large advertising budgets and revenues.
Gamesforum Barcelona is a great location to hear from a variety of people actively working in the UA and Monetization (ads and product) space. The structure of the event allows for plenty of organic conversations, access to professionals in a relaxed environment, and an opportunity to confirm if your teams are on the right track.
Gamesforum Barcelona exceeded my expectations! The keynotes offered invaluable insights into the latest trends in user acquisition, ad monetization as well as the outlook for 2024. I highly recommend this conference to anyone looking to gain industry knowledge, connect with peers, and advance their career in mobile gaming.
GamesForum Barcelona is a great event, particularly for networking since it's not as massified as other mobile events like MWC. The ambient provided by organizers is pleasant, helping in the relationship building needed to discuss and make good business deals.
With a clear focus on the topic, Gamesforum is one of the best industry events for Ad Monetization Managers to attend.
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together and continually make new resources available to creators.
Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and have helped over 1500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
At SpinX.io, we build inventory that performs with purpose designed for brands who value transparency, quality, and results that last. Rooted in four core pillars - Transparency, Quality, Scale, and Control - our ecosystem empowers advertisers to grow with clarity and confidence.
Transparency means full visibility into every impression, click, and conversion. You always know where your traffic originates - no guesswork.
Quality defines our foundation. Our owned and operated gaming inventory connects brands to real, engaged users in premium, brand-safe environments; ensuring campaigns perform beyond vanity metrics.
Scale is our strength. As one of the top ad exchanges in the industry, SpinX operates on a fully in-house bidder and proprietary technology stack, purpose-built for speed, precision, and optimization. This gives brands access to global reach, direct publisher integrations, and exclusive in-game supply designed to drive measurable ROI.
And with Control, you decide how your campaigns run - manage bids, audiences, and delivery with real-time insights and dedicated account support.
At SpinX.io, we deliver clarity, consistency, and performance that lasts.
Prodege is one of the largest rewarded platforms in the world with 20 million monthly active users and over $2.2 Billion in rewards given to date. Prodege operates a consumer marketing and insights platform powered by our popular loyalty programs in over 70 markets. Whether you are a mobile game studio, developer, marketer, or agency, Prodege will help you acquire new players, increase revenue, and drive brand loyalty and product adoption. Join 200+ Studios that partner with Prodege to scale their user acquisition profitably and monetize their users with rewarded campaigns, surveys, and premium offers.
Stash is the leading platform for growing direct-to-consumer revenue in games. Our low-friction, highly rewarding webshops increase D2C adoption by creating loyalty, engagement, and community among players. Setting Stash apart is our real-time offer syncing, deeply integrated loyalty and rewards programs, and custom-built UI that mirrors the in-game experience. Founded by Twitch co-founder Justin Kan, former Zynga executive Robin Chan, and ex-Googler Dan Borstelmann, building best-in-class gaming products is in our DNA.
RTB House is a global company that provides state-of-the-art marketing technologies for top brands, agencies and game publishers worldwide. Its proprietary ad-buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel.
Founded in 2016, MAF is at the forefront of the rewarded advertising industry.
Through our flagship product, MyChips offerwall, we provide non-intrusive advertising and monetization solutions for mobile game developers.
MyChips stands out for its ability to reach high-quality audiences and unlock new revenue streams, delivering up to 20% higher eCPMs than traditional methods.
With offices in Italy and Japan, MAF operates globally, partnering with advertisers, publishers, and developers to redefine the mobile advertising experience, transforming advertising into discovery.
Persona.ly is a mobile-first DSP operating worldwide. Using our proprietary bidder and machine-learning algorithms, we offer transparent, performance-driven, highly targeted UA and retargeting solutions at scale with access to over 2.8 million ad auctions per second. We are trusted by Ubisoft, LightInTheBox, Nexon, NextNinja, Papaya Gaming, Rapido, Tilting Point, and many others.
Persona.ly strives to be more than just a vendor for its partners, but a partner that helps generate actual value, growth, and broad marketing insights that can be used across channels.
Potensus is a global advertising platform that connects brands with casual gamers. By combining technology, data, and creativity, we enable meaningful brand connections within engaging gaming environments. Our mission is to make in-app advertising seamless, effective, and rewarding for both advertisers and publishers.
Start.io is a sell-side omnichannel advertising platform powered by real-time mobile audiences. We deliver hundreds of millions of ads per day across more than 500,000 active apps. Our platform uses artificial intelligence to deliver more efficient, effective, and precise digital advertising campaigns. Our direct integration with thousands of mobile publishers gives us access to more than 50 billion first-party data signals per day across the globe. Marketers use these anonymized signals to understand and predict consumer behavior, identify new opportunities, and fuel business growth.
Zorka.Agency is an influencer and performance marketing agency focused on creating innovative campaigns with a strong strategic approach.
Founded by ‘Forbes 30 Under 30’ awardees Christian Facey and Wilfrid Obeng, Audiomob is a leading global adtech solution provider for the mobile gaming market. Backed by some of the largest investors in adtech, such as Google, LightSpeed Ventures, and Makers Fund, Audiomob has raised over $16 million in funding and is valued at over $110 million.
Audiomob's patented technology allows game developers to seamlessly insert audio adverts into their games. By focusing on audio-only adverts, developers can monetize their games without disrupting the player’s gaming experience. This creates a better ad ecosystem for developers, advertisers, and players. One that gives players more control over when and how they experience in-game ads, encouraging them to Play OnTM uninterrupted for longer.
Audiomob's industry-leading ad solutions earned it the StartUp of the Year award in 2022. In the same year, Audiomob received a nomination for the renowned Drum Awards, in collaboration with Proctor & Gamble.
MobileFuse is a premium advertising platform powered by a robust direct sales team, delivering top‑tier brand and agency demand across the largest publishers in the world through seamless omni‑screen executions
Mintegral is the leading programmatic advertising platform dedicated to helping mobile apps grow globally.
With access to premium traffic, industry-leading machine learning, and interactive creatives, Mintegral's AppGrowth, Retargeting, and Monetization solutions enable marketers to scale audiences and revenue with ease.
At Adikteev, we fuel the app ecosystem by inspiring users to engage with the apps they know and love. Specializing in user retention, we grow in-app revenue and build user loyalty with custom retargeting and churn prediction campaigns.
Founded in 2019, iion provides game publishers with access to diversified revenue streams through its unified platform. iion centralises game inventory for advertisers across all game environments and provides publishers with access to brand budgets and diverse monetisation opportunities. Operating globally with a diverse team of 50+ across 12 locations, iion is backed by leading venture capital firms TEN13.vc, Archangel Ventures, and PixCapital. iion collaborates with hundreds of game publishers, including TapNation, Scopely, Miniclip, and ABI, connecting them with premium brands like Lego, KFC, and L'Oreal, as well as major and independent media agencies, maximising revenue potential. iion is a gametech company dedicated to building the future of game advertising experiences and elevating game advertising as an essential media channel.
Scrambly is a rewards-driven app discovery platform and user acquisition provider for app & game developers. By emphasizing deep user engagement, targeted segmentation, and content tailoring, Scrambly provides the necessary tools to amplify the growth and reach of your mobile products.
Tappx is an AdTech firm that offers innovative monetization, user acquisition, and advertising solutions for publishers and advertisers.
We work with the most advanced technology and a human-first approach to all our solutions, while constantly exploring, learning, and improving. We never stand still. Techsoulogy in everything we do.
The International Game Developers Association (IGDA) is the world’s largest nonprofit membership organization serving all individuals who create games. We advance the careers and enhance the lives of game developers by connecting members with their peers, promoting professional development, and advocating for the interests of game developers worldwide.
Games Industry Growth Hub
Home of the Gamesforum events series and leading mobile game analysis. Discover everything you need to know about mobile games marketing and monetization.