2026 Barcelona Roundtables Agenda
- Barcelona Day One Roundtables & WorkshopsTuesday 10 February
- Barcelona Day Two Roundtables & WorkshopsWednesday 11 February
-
Select a Theme
- Ad Monetization Roundtables & Workshops
- Alternative Growth Roundtables & Workshops
-
Eric Tournie, Ad Monetization, Team Lead, Tactile GamesEric TournieAd Monetization, Team LeadTactile GamesEric Tournie Product Manager at Tactile working on Ad Monetisation. I'm part of a wonderful team made of developers, QA testers and data scientists! Together with the Games Teams we design, implement and test ads within our games to generate revenue while ensuring the best possible UX in our titles.
Julia Gomez S-Giron, Product Manager, Ad Monetization, Tactile GamesJulia Gomez S-GironProduct Manager, Ad MonetizationTactile Games10.00
The Evolution of the Ad Monetisation Manager into Product Manager
The role of the ad monetisation manager is changing fast. Beyond optimising revenue, today’s ad monetisation experts are increasingly driving product strategy, user experience, and long-term engagement. In this roundtable, we’ll share experiences, challenges, and tips on making the transition from ad monetisation to product management. What skills translate naturally? Which ones need to be built? And how can we show the value of a product-driven approach to ad monetisation within our teams and studios?
Jascha Maijer, Director of Business Development, Games, AnzuJascha MaijerDirector of Business Development, GamesAnzu
Maor Wurembrand, Senior Director, Supply Operations, AnzuMaor WurembrandSenior Director, Supply OperationsAnzu12.00
Roundtable - In-Game Monetization Without Trade-Offs
Mobile game studios are under increasing pressure to grow revenue without sacrificing player experience. Rising acquisition costs, increasing privacy constraints, evolving programmatic dynamics, and changing player expectations are forcing teams to rethink what a sustainable monetization stack looks like in 2026.
Pola Vayner, Ad Ops & Fraud Prevention SpecialistPola VaynerAd Ops & Fraud Prevention Specialist14.00
Roundtable - From Definitions to Action: Navigating Fraud in Mobile Gaming
Fraud in mobile gaming ranges from shady ad sources to player abuse. In this roundtable, we’ll explore Ad Fraud and End-user Abuse- what they are, how to spot them in your data, and why definitions matter. Through examples and group activities, you’ll learn to identify issues and take practical steps to fight fraud.
Ozan Can Sisman, CEO, PotensusOzan Can SismanCEOPotensus
Betul Ergin, Publisher Operations, Team Lead, PotensusBetul ErginPublisher Operations, Team LeadPotensus
Gokce Okuyucu, Publisher Success, Team Lead, PotensusGokce OkuyucuPublisher Success, Team LeadPotensus15.00
Roundtable: Unlocking Incremental Revenue: Adding Real Value with High-Quality Creatives & Zero Cannibalization
For many mobile publishers, ad monetization comes with a hidden cost: player churn. Traditional ads for other games often cannibalize the user base, effectively sending players to competitors. But what if you could monetize without the risk of losing your users?
In this roundtable, we will explain how leveraging non-gaming demand from premium brands offers a safe and high-value alternative. We will discuss how Potensus utilizes its in-house creative team to craft high-quality playable ads. Join us to discover how these immersive experiences drive high eCPMs and incremental revenue while keeping your players engaged and inside your game.
Aman Khambaty, Director - Global Business Development, Media.netAman KhambatyDirector - Global Business DevelopmentMedia.net16.30
Roundtable - Unlocking Brand Budgets in a Performance-Led App Economy
Exploring how publishers can attract brand spends in an ecosystem inherently shaped by lower-funnel expectations, conversions, and outcomes.
-
Carolina Barthalot, Creative Operations & Production ConsultantCarolina BarthalotCreative Operations & Production Consultant10.00
Roundtable - Scaling Creative Fast: Budgets, Volume, Resources & the Role of AI
What breaks first when creative scales fast? A roundtable on budgeting, volume evaluation, resource allocation, and how AI is reshaping creative operations across growth-focused organizations.
Stella Zounta, UA Manager, GameDuell GmbHStella ZountaUA ManagerGameDuell GmbH12.00
Beyond Installs: Rethinking UA KPIs for 2026
Re-examine what makes for successful UA KPIs in 2026. Discuss retention-driven growth, profitability, and sustainable measurement beyond installs in mobile gaming.
Malize Evans, Managing Director, The NerdiestMalize EvansManaging DirectorThe Nerdiest14.00
Workshop - Influencer & Creator Management
Explore influencer marketing strategies, creator management frameworks, and performance optimisation. WIth an emphasis on getting the most from your creators, understand techniques tailored specifically for mobile game marketing teams.
Mikita Rakitshki, IM Project Lead, Zorka AgencyMikita RakitshkiIM Project LeadZorka Agency
Ilia Lotarev, Head of Strategy & Research, Zorka AgencyIlia LotarevHead of Strategy & ResearchZorka Agency15.00
Roundtable - Scaling Influencer Marketing: From Metrics to Growth
The roundtable focuses on how brands use metrics, tools, and creator strategies to scale influencer marketing across regions while driving sustainable business growth.
Sophie de Bellemaniere, Senior Business Development Manager, Admiral MediaSophie de BellemaniereSenior Business Development ManagerAdmiral Media
Pablo Pérez González, Director of Operations & Creative Production, Admiral MediaPablo Pérez GonzálezDirector of Operations & Creative ProductionAdmiral Media16.30
Workshop - From Idea to Ad in Minutes (Inside The AI Creative Factory)
In this roundtable, we will demonstrate how the Admiral Media AI Creative Factory takes you from idea to ad in minutes: first by showing AI-driven, brand-safe ideation using a game like Monopoly Go, then by walking through the one-click automation that turns approved concepts into finished video ads ready to ship.
-
Select a Theme
- Product Monetisation Roundtables & Workshops
- User Acquisition Roundtables & Workshops
-
Lucie Friar, Executive Producer, PassionLucie FriarExecutive ProducerPassion14.00
Roundtable - Driving Engagement with Narrative & Storytelling
An interactive discussion on applying cinematic storytelling inside gameplay to deepen emotional engagement, strengthen retention, and turn player progress into an ongoing narrative journey.
Ted Verani, VP of Global Business Development, WappierTed VeraniVP of Global Business DevelopmentWappierTed Verani is responsible for business development for wappier, a leader in monetization solutions for games.
Prior to joining wappier, Ted was VP of Business Development for Scientific Revenue, a pioneer of dynamic pricing for mobile games. For nearly 20 years, Ted has held leadership roles with innovative technology companies like modl.ai, Trilibis, Enpocket (Nokia) and Vodafone.
Ted holds a M.B.A. from the University of Southern California, and a B.A. in Economics and International Relations from University of California, Davis.
15.00
Workshop - Pricing in an Inflationary World
We live in an inflationary world that seems to be headed for greater uncertainty by threats of tariffs and war. How has inflation impacted game revenues? What can you do about it? Sharing real data from a Wappier case study, Ted will explore how mobile publishers can leverage pricing to protect revenue against inflation and region specficial economc uncertainty.
Dish M. Eldishnawy, Senior Director of Product, ScopelyDish M. EldishnawySenior Director of ProductScopely16.00
Roundtable - Live Ops Personalisation & Testing
Discuss latest breakthroughs and strategies in levelling up your live ops calendar. From effective segmentation and campaign personalisation to roadmap planning and feature messaging, explore how to maximise your content strategy.
-
Antonio Rabanera, Head of UA , TinyBytesAntonio RabaneraHead of UATinyBytes10.00
Workshop - From Red Flags to Top Charts: Revamping Game & UA Strategy
Join an interactive workshop using TinyBytes as a case study, showing how indie studios can spot red and green flags, rethink product and economy design, and boost UA growth.
Milky Dapon,Milky Dapon12.00
Roundtable - From Rewards to Results: Aligning Rewarded UA with Game Monetization
Rewarded advertising isn’t one-size-fits-all. From multi-event rewards to playtime-based models, different approaches drive different outcomes. In this roundtable, we’ll explore how advertisers choose between rewarded formats, what actually performs in practice, and why aligning your reward strategy with your monetization model can make a difference. Through real-world examples and open discussion, we’ll break down the benefits and challenges of different approaches and how they are applied across different game monetization strategies.
María de la Puente, Head of UA, FunCraftMaría de la PuenteHead of UAFunCraft14.00
Roundtable - Creative Testing with Limited Resources
Discuss creative testing from a small studio perspective. Explore practical approaches to improve creative strategy where resources are limited.
Eva Juretić, Founder, ClickBite ConsultingEva JuretićFounderClickBite Consulting15.00
Workshop - Learning to S.C.A.L.E: A Crash Course in User Acquisition for Indie Studios & First-Time UA Teams
Bringing user acquisition in-house or launching your first paid campaigns? This hands-on workshop walks you through the SCALE Method. A practical framework for setting up UA from scratch without costly mistakes. You'll learn Five critical stages:
- Spec: Event tracking infrastructure
- Create: Crafting messaging, creatives, and hooks that communicate value
- Activate: Campaign structure, platform selection, and testing framework
- Leverage: Scaling across channels and building sustainable systems
- Evaluate: Optimization cycles, setting realistic KPIs, and iteration strategies
Alexey Gusev, Head of Growth, SoftgamesAlexey GusevHead of GrowthSoftgames16.00
Workshop - Devil in the details: UA Discrepancies and How to Address Them
A live autopsy of UA data discrepancies across MMPs, ad networks, and BI—and how to prevent them from killing your ROAS.
Home of the Gamesforum events series and leading mobile game analysis. Discover everything you need to know about mobile games marketing and monetization.