Jessica Tye

A leader who innovates and gets things done, loves new challenges and variety. As Investigations Manager I played a key role in shifting the department from a primarily reactive approach to undertaking project casework, delivering rulings on strategically important issues and increasing our impact. In my current role as Regulatory Projects Manager I am continuing that innovation, leading on developing the ASA’s approach to project and proactive work, from horizon scanning and intelligence assessment to project management. I have run the ASA’s Scam Ad Alert system for five years, launching a world first partnership with major social media and ad platforms to share intelligence about scam ads online.