2025 Speakers
Head of Performance Marketing at one of the top mobile gaming companies, Product Madness. With 5+ years at Product Madness, managing all user acquisition and retargeting across all channels; scaling across all markets, with a data-driven and creative innovation approach in mind.
I’m Sharon, Ad Monetization Manager at Sciplay. I manage all the ad Monetization activity and partnerships for our IAA studio. I have now been working in the gaming industry for over 3 years, previously working at Ironsource/ Unity.
Zeynep is the Senior Marketing Creative Director at Zynga, leading high-performing creative teams across EMEA. With over 20 years of experience, she crafts compelling narratives and strategies driving business growth. Her deep understanding of consumer behaviour, combined with a passion for data-driven insights and team empowerment, fuel her enthusiasm for the industry.
Linkedin: https://www.linkedin.com/in/zeyneptasoz/
Digital Marketer specialized in the mobile gaming industry, with experience in Hyper Casual, Casual and Mid Core games.
With over seven years in ad monetization, I bring extensive expertise in optimizing ad strategies for mobile games. Having spent four years at Fanatee and three at Kwalee, I specialize in innovative approaches to ad flow and user engagement, consistently enhancing monetization outcomes across diverse audiences.
I have recently joined Turborilla as CEO.
My most recent role was steering Kwalee's mobile games to new heights, my focus lies in advancing game monetization and online marketing strategies. With a rich background in the AdTech and gaming industries, our team has successfully expanded the user base and optimised game performance on a global scale.
Transitioning from finance to gaming has equipped me with a unique perspective, enhancing our approach to B2B marketing and web content. As a board member and advisor, I am committed to fostering innovative partnerships and guiding developers to create captivating gaming experiences that resonate with players around the world.
An experienced Performance Marketing Leader with a proven record in user growth at scale. 7+ years of experience in User Acquisition & Growth Marketing, Product Marketing, Cross-Media planning, Offline Media, Brand Campaign Media strategy & Adtech. Ran marketing campaigns at Product Madness & Uber.
Studied computer science at the Kharkiv National University of Radioelectronics, Ukraine. I was a founder of the XGD Indie Game Developers conference in Ukraine. Also, multiple times, I was on the jury on different Game Jams and Indie Cups. Working for 13+ years on a f2p games. For the last 9 years, I have worked in Plarium, starting as a project manager, rapidly switching to a game design position, and then forming a Game Design Department as a GD Lead. I am currently working as a Game Director on the action shooter game Mech Arena.
Jami Wardman has been in the Gaming Industry for 13 years. She started in Business Development, which gave her the opportunity to speak with a lot of people in the industry and hear about their frustrations. As COO of Lab Cave, she has strived towards working efficiently and ensuring her teams are supported.
Ilayda Bayari is Xsolla's VP BD for the EMEA region, where she successfully manages the development of strategic partnerships throughout the region. After completing a Master's degree in International Business and Marketing in the United States, Ilayda began her career at Google, where she developed an interest in the digital sector.
Since returning to Istanbul in 2017, she has been able to continue developing her career in various facets, ranging from marketing, sales, business development, and managing strategic partnerships for several global companies. With over five years of experience in the ad tech and gaming industries, Ilayda is eager to support the EMEA gaming ecosystem and create new opportunities for developers and publishers.
Creative leader with 20+ years driving marketing for global brands and top gaming companies including Big Fish Games, Pocket Gems, and Disney. Expert in UA testing frameworks and ad creative optimization, delivering scalable campaigns that grow audiences, extend lifecycles, and maximize ROI while mentoring teams and shaping long-term brand strategy.
Diego Perez Valverde is a results-driven strategist specializing in user acquisition and growth strategies for mobile apps and brands. With over 10 years of experience in the mobile industry, he represents PIA Advertising, a full-funnel agency based in Germany, where he drives innovative strategies using in-house technology and mobile-first solutions to boost performance and elevate brand experiences.
Gamze Çakilci (UA (Growth) Manager, Product Madness) is a growth-driving force in mobile gaming. She crafts acquisition strategies and creative campaigns that captivate players and elevate retention. With a strong background across global markets, Gamze blends data-driven performance with gaming passion to fuel studios’ long-term success.
Jón F. Thoroddsen is CEO of Kalahari Studio, a boutique game development company. With a strong background in finance and startups, he combines business expertise with a creative approach to building games and teams—always with a focus on innovation. He has led multiple ventures across tech and entertainment.
A leader who innovates and gets things done, loves new challenges and variety. As Investigations Manager I played a key role in shifting the department from a primarily reactive approach to undertaking project casework, delivering rulings on strategically important issues and increasing our impact. In my current role as Regulatory Projects Manager I am continuing that innovation, leading on developing the ASA’s approach to project and proactive work, from horizon scanning and intelligence assessment to project management. I have run the ASA’s Scam Ad Alert system for five years, launching a world first partnership with major social media and ad platforms to share intelligence about scam ads online.
Director of Sales at KashKick. Part of the revenue team driving KashKick growth and building partnerships with mobile game publishers.
Jonathan Winters is an accomplished marketing professional with over nine years of experience in the mobile games industry. He is currently serving as the Chief Marketing Officer at Snowprint Studios, where he brings his expertise to grow their award-winning tactical RPG Warhammer 40,000: Tacticus. Prior to joining Snowprint Studios, Jonathan worked at Miniclip, where he established and led the Performance Marketing division. Under his leadership, the team was responsible for delivering exceptional results by driving user acquisition, optimizing creatives, engaging influencers to boost the global expansion of key titles such as 8 Ball Pool.
Teodora is a Product Manager for the award-winning mobile game Knighthood from Midoki, a Sumo Group studio. With a degree in Game Development and experience in QA, she has been living and breathing Product and Live Ops previously at Supersolid and DECA Games.
I am a User Acquisition and Performance Marketing expert with 8+ years in mobile gaming. Currently driving growth for Tactile Games, I leverage data insights, innovative testing, and high-impact creatives in UA ads to achieve measurable success and engage global audiences.
Matej Jurcak is a seasoned mobile games professional responsible for handling growth partnerships at TrainStation 2 and Diggy's Adventure publisher Pixel Federation. Matej's expertise focuses on business development, UA, ASO and organic growth strategies.
Glib has more than 12 years of experience in the gaming industry both on Mobile and PC/Console markets. Currently leading Outloud Games as CEO, data-driven developer and publisher of Idle/Tycoon games for mobile with 10M+ installs, and Co-founder of Doghowl Games, PC/console developer of AA games.
Julie is a User Acquisition specialist and consultant with over 7 years of experience in the Ad Tech industry, focusing on scaling mobile apps and games. Having worked at industry leaders like Apple (Search Ads) and ironSource (now Unity), she has supported top global gaming companies in EMEIA to grow their apps profitably. Today, she consults as a freelancer, leveraging her expertise in data-driven growth strategies and App Store optimisations.
Best known as the Tuna of the gaming industry, Michal is Head of Marketing in Pixel Federation, ambassador of fair and honest communication. More than 7 years in the Gaming Industry, more than 20 years doing marketing. Main responsibility and mission is leading the team with care.
Chloe is a 17‑year mobile ad‑tech sales and revenue leader who has driven growth at Opera Mediaworks, InMobi, Criteo, LoopMe, Fiksu, and Adverty. Now Head of Growth at Neon, she owns pipeline and P&L for a roster of top‑grossing game studios, pairing UA‑monetization know‑how with data‑driven payment strategies that lift ARPU and margin. Her team delivers double‑digit YoY expansion while advising executives at studios of all sizes on global payment and webshop tactics. A builder of high‑performance teams and C‑level partnerships, Chloe turns market signals into GTM campaigns and product feedback loops, making her a strategic ally for studios chasing scale and margin.
Tanner Hanson is the CEO of RevU, where he is responsible for the business’ growth, product, and account management. He joined RevU in 2022 to transform the business into a multi-platform solution for publishers and advertisers.
Prior to RevU, Tanner led US account management across advertisers and publishers at ironSource (now part of Unity Technologies), overseeing both ad network and offerwall clients. He started his mobile career after a post-college stint in retail on the agency side, running app campaigns for clients including Square, Eventbrite, and Meta. Tanner is Bay Area born and raised, currently based in San Francisco.
Mariam recently joined Gamesforum as Head of Content, having previously worked at Exchangewire as editorial lead. With a keen interest in ad tech, Mariam’s area of interest also includes ad monetisation, UA, curation, and more. Previously, she also hosted the Madtech Podcast, which featured a range of industry leaders and visionaries, ranging from Paramount to Uber and Microsoft.
Vincent Tessier is a mobile advertising and adtech expert with over 15 years of experience at various companies such as Unity, MoPub, adsquare or AOL. Currently Head of Gaming for Sourcepoint, a leading provider of consent management software for ad-supported mobile apps, Vincent was recently head of Unity Ads Monetization for EMEA. Vincent is an active participant in the mobile community with Appdays conference, MobileDrinks networking events, blog & awards ceremonies.
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.