2025 Speakers
Zeynep is the Senior Marketing Creative Director at Zynga, leading high-performing creative teams across EMEA. With over 20 years of experience, she crafts compelling narratives and strategies driving business growth. Her deep understanding of consumer behaviour, combined with a passion for data-driven insights and team empowerment, fuel her enthusiasm for the industry.
Linkedin: https://www.linkedin.com/in/zeyneptasoz/
Jón F. Thoroddsen is CEO of Kalahari Studio, a boutique game development company. With a strong background in finance and startups, he combines business expertise with a creative approach to building games and teams—always with a focus on innovation. He has led multiple ventures across tech and entertainment.
A leader who innovates and gets things done, loves new challenges and variety. As Investigations Manager I played a key role in shifting the department from a primarily reactive approach to undertaking project casework, delivering rulings on strategically important issues and increasing our impact. In my current role as Regulatory Projects Manager I am continuing that innovation, leading on developing the ASA’s approach to project and proactive work, from horizon scanning and intelligence assessment to project management. I have run the ASA’s Scam Ad Alert system for five years, launching a world first partnership with major social media and ad platforms to share intelligence about scam ads online.
Jonathan Winters is an accomplished marketing professional with over nine years of experience in the mobile games industry. He is currently serving as the Chief Marketing Officer at Snowprint Studios, where he brings his expertise to grow their award-winning tactical RPG Warhammer 40,000: Tacticus. Prior to joining Snowprint Studios, Jonathan worked at Miniclip, where he established and led the Performance Marketing division. Under his leadership, the team was responsible for delivering exceptional results by driving user acquisition, optimizing creatives, engaging influencers to boost the global expansion of key titles such as 8 Ball Pool.
Digital Marketer specialized in the mobile gaming industry, with experience in Hyper Casual, Casual and Mid Core games.
Teodora is a Product Manager for the award-winning mobile game Knighthood from Midoki, a Sumo Group studio. With a degree in Game Development and experience in QA, she has been living and breathing Product and Live Ops previously at Supersolid and DECA Games.
I am a User Acquisition and Performance Marketing expert with 8+ years in mobile gaming. Currently driving growth for Tactile Games, I leverage data insights, innovative testing, and high-impact creatives in UA ads to achieve measurable success and engage global audiences.
Matej Jurcak is a seasoned mobile games professional responsible for handling growth partnerships at TrainStation 2 and Diggy's Adventure publisher Pixel Federation. Matej's expertise focuses on business development, UA, ASO and organic growth strategies.
Glib has more than 12 years of experience in the gaming industry both on Mobile and PC/Console markets. Currently leading Outloud Games as CEO, data-driven developer and publisher of Idle/Tycoon games for mobile with 10M+ installs, and Co-founder of Doghowl Games, PC/console developer of AA games.
Andrii is CMO at Burny Games, with ten years experience in digital performance marketing, including the last seven years in mobile gaming. Since joining Burny Games two years ago, he has built the marketing department from the ground up. Andrii prioritizes collaboration between marketing and product teams to achieve impactful results. He takes a data-driven approach, embracing experimentation and creative strategies to drive marketing growth.
Julie is a User Acquisition specialist and consultant with over 7 years of experience in the Ad Tech industry, focusing on scaling mobile apps and games. Having worked at industry leaders like Apple (Search Ads) and ironSource (now Unity), she has supported top global gaming companies in EMEIA to grow their apps profitably. Today, she consults as a freelancer, leveraging her expertise in data-driven growth strategies and App Store optimisations.
I have recently joined Turborilla as CEO.
My most recent role was steering Kwalee's mobile games to new heights, my focus lies in advancing game monetization and online marketing strategies. With a rich background in the AdTech and gaming industries, our team has successfully expanded the user base and optimised game performance on a global scale.
Transitioning from finance to gaming has equipped me with a unique perspective, enhancing our approach to B2B marketing and web content. As a board member and advisor, I am committed to fostering innovative partnerships and guiding developers to create captivating gaming experiences that resonate with players around the world.
Best known as the Tuna of the gaming industry, Michal is Head of Marketing in Pixel Federation, ambassador of fair and honest communication. More than 7 years in the Gaming Industry, more than 20 years doing marketing. Main responsibility and mission is leading the team with care.
Mariam recently joined Gamesforum as Head of Content, having previously worked at Exchangewire as editorial lead. With a keen interest in ad tech, Mariam’s area of interest also includes ad monetisation, UA, curation, and more. Previously, she also hosted the Madtech Podcast, which featured a range of industry leaders and visionaries, ranging from Paramount to Uber and Microsoft.
Since 2021, after several years in digital marketing, Katerina has focused on mobile app ad monetization. Her expertise in mediation platform management with MAX, AdMob, Levelplay, drives revenue growth for hyper-casual and casual games.
She leads Ads Monetization strategy and execution at Burny Games, focusing on data analysis and strategic partnerships for success.
Jami Wardman has been in the Gaming Industry for 13 years. She started in Business Development, which gave her the opportunity to speak with a lot of people in the industry and hear about their frustrations. As COO of Lab Cave, she has strived towards working efficiently and ensuring her teams are supported.
Eric Tournie Product Manager at Tactile working on Ad Monetisation. I'm part of a wonderful team made of developers, QA testers and data scientists! Together with the Games Teams we design, implement and test ads within our games to generate revenue while ensuring the best possible UX in our titles.
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.