The Premier Event for Driving Growth in the Mobile Games Industry
Bringing together UA, monetisation and product experts, Gamesforum London offers a focused, high-value environment for learning and connection. Whether you're scaling your game, optimising revenue, or staying ahead of the latest market trends, Gamesforum London will enable you to successfully and sustainably scale your mobile games.
2026 Agenda Themes
Full Funnel Acquisition Strategies
Paid UA alone is no longer enough. The strongest growth strategies combine paid, organic, ASO, retargeting and rewarded channels into one cohesive system that drives efficient scale.
Retention As The Growth Engine
Effective growth strategies thrive beyond install. By combining LiveOps, fresh content and community engagement, teams can keep players active and increase LTV.
Build Smarter Monetisation Experiences
Whether a large publisher or a small studio, understand how to build deeper segmentation and personalised ad experiences to harmonise revenue sources and the user experience.
Cut Through Creative Noise
AI has made producing ads faster and cheaper, but without disciplined testing and validation, it’s just noise. The winners are those who test at scale, eliminate weak creatives quickly, and scale validated assets.
Who Attended?
Last Years Speakers
I have recently joined Turborilla as CEO.
My most recent role was steering Kwalee's mobile games to new heights, my focus lies in advancing game monetization and online marketing strategies. With a rich background in the AdTech and gaming industries, our team has successfully expanded the user base and optimised game performance on a global scale.
Transitioning from finance to gaming has equipped me with a unique perspective, enhancing our approach to B2B marketing and web content. As a board member and advisor, I am committed to fostering innovative partnerships and guiding developers to create captivating gaming experiences that resonate with players around the world.
Jami Wardman has been in the Gaming Industry for 13 years. She started in Business Development, which gave her the opportunity to speak with a lot of people in the industry and hear about their frustrations. As COO of Lab Cave, she has strived towards working efficiently and ensuring her teams are supported.
Zeynep is the Senior Marketing Creative Director at Zynga, leading high-performing creative teams across EMEA. With over 20 years of experience, she crafts compelling narratives and strategies driving business growth. Her deep understanding of consumer behaviour, combined with a passion for data-driven insights and team empowerment, fuel her enthusiasm for the industry.
Linkedin: https://www.linkedin.com/in/zeyneptasoz/
Jonathan Winters is an accomplished marketing professional with over nine years of experience in the mobile games industry. He is currently serving as the Chief Marketing Officer at Snowprint Studios, where he brings his expertise to grow their award-winning tactical RPG Warhammer 40,000: Tacticus. Prior to joining Snowprint Studios, Jonathan worked at Miniclip, where he established and led the Performance Marketing division. Under his leadership, the team was responsible for delivering exceptional results by driving user acquisition, optimizing creatives, engaging influencers to boost the global expansion of key titles such as 8 Ball Pool.
Julie is a User Acquisition specialist and consultant with over 7 years of experience in the Ad Tech industry, focusing on scaling mobile apps and games. Having worked at industry leaders like Apple (Search Ads) and ironSource (now Unity), she has supported top global gaming companies in EMEIA to grow their apps profitably. Today, she consults as a freelancer, leveraging her expertise in data-driven growth strategies and App Store optimisations.
| One of the best industry events and conferences you can attend in the mobile space. Amazing partizipants and super insightful content throughout! |
| I loved the cozy atmosphere of the Gamesforum events and this one delivered exactly what I expected from it. Met old friends, made some new ones and brought home a lot of inspiration and new ideas! |
| Great people, great conversations, and genuinely valuable takeaways from the sessions. Games Forum London delivered again. |
| This was my first Gamesforum in London. The venue and the hosts were amazing, setting the atmosphere for good energy. High quality UA content was the most valuable thing for me this time. Thank you for having me! |
| Gamesforum London was an extremely positive experience having had the opportunity to learn from industry experts and diving into the current hot topics of our industry. |
KashKick is a global leader in performance-based user acquisition for mobile gaming, combining data-driven optimisation, behavioural analytics, and precise targeting to bring in high-value players who stick around.
Building on rapid growth in the U.S., and now accelerating internationally across the UK, Canada, and Australia, Kashkick continues to expand its footprint to global gaming advertisers. The company partners with top developers and publishers worldwide to drive sustained engagement, measurable growth, and in-app revenue.
Recently recognised as the 22nd fastest-growing company in the U.S. on the 2025 Inc. 5000 list, KashKick continues to redefine how gaming brands can acquire users who stay, play and pay.
Powered by KashKick’s technology, its parent company Besitos extends this innovation by giving businesses new ways to engage, reward and monetise their audiences through mobile gaming. With seamless API or iFrame integration, Besitos enables secure, AI-personalised gaming experiences that enhance user engagement, retention and revenue potential.
Crackle Technologies is a global ad monetization partner processing over 10 billion ad requests daily across a massive SDK footprint of 360 million+ users. Our lightweight, privacy-first solution utilizes AI-driven User-Level Pricing and intelligent demand matching to maximize yield for every impression with near-zero latency. Our Adtech is built for publishers, not advertisers. Our mission is to enable publishers to maximize their earnings potential and build sustainable business. To know more, visit our website www.crackle.tech
or drop us an email at [email protected].
Moloco’s goal is to make the digital economy more equitable and profitable by delivering advanced machine learning to companies of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to quickly scale user acquisition and achieve greater lifetime value through battle-tested prediction models. Moloco was founded in 2013 by a team of former Google machine learning engineers. Its headquarters in Redwood City, Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore.
RevU operates the industry's most advanced offerwall for games of all sizes and genres! Our secure SDK-less offerwall platform allows for quick and flexible integrations, and our unique lineup of direct demand generates the highest eCPMs in the industry on all mobile platforms. With a reach of millions of unique users, RevU also is a powerhouse for studios looking to acquire large amounts of new gamers while exceeding KPIs!
At SpinX.io, we build inventory that performs with purpose designed for brands who value transparency, quality, and results that last. Rooted in four core pillars - Transparency, Quality, Scale, and Control - our ecosystem empowers advertisers to grow with clarity and confidence.
Transparency means full visibility into every impression, click, and conversion. You always know where your traffic originates - no guesswork.
Quality defines our foundation. Our owned and operated gaming inventory connects brands to real, engaged users in premium, brand-safe environments; ensuring campaigns perform beyond vanity metrics.
Scale is our strength. As one of the top ad exchanges in the industry, SpinX operates on a fully in-house bidder and proprietary technology stack, purpose-built for speed, precision, and optimization. This gives brands access to global reach, direct publisher integrations, and exclusive in-game supply designed to drive measurable ROI.
And with Control, you decide how your campaigns run - manage bids, audiences, and delivery with real-time insights and dedicated account support.
At SpinX.io, we deliver clarity, consistency, and performance that lasts.
TyrAds delivers comprehensive unique user acquisition and monetization solutions for app advertisers and developers through our proprietary rewards platform, which connects with over 40 million monthly active users worldwide. Our platform is designed to support improved user retention, engagement, and return on ad spend (ROAS) for our partners.
We also provide apps and websites with effective tools to monetize via our rewards system, helping to increase key metrics such as average revenue per user (ARPU), lifetime value (LTV), and overall user engagement.
With a presence in more than 10 countries and a client portfolio of over 150 global partners — including Scopely, Huuuge Games, NetEase, Original Games, and My.Games — TyrAds works collaboratively to enable steady, sustainable growth.
Xsolla is a global commerce company that builds and provides all the things developers need to launch, grow, and monetize video games. Headquartered in Los Angeles, California, the company supports studios of every size, from indie to AAA, with solutions across direct-to-consumer commerce, intelligent payments, entertainment-based IP, and player engagement products. Xsolla helps developers fund, distribute, market, and monetize their games at scale. Trusted by more than 60% of the top 100 highest-grossing games, Xsolla operates as the merchant of record across 200+ geographies with access to over 1,000+ local payment methods worldwide. Grounded in a deep belief in the future of gaming, Xsolla is resolute in bringing opportunities together and unlocking growth for creators everywhere.
For more information, visit Launch, monetize, and scale with Xsolla tools and services
Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps. Liftoff’s solutions, including Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
Meta Platforms, Inc. is an American multinational technology company headquartered in Menlo Park, California. Meta owns and operates several prominent social media platforms and communication services, including Facebook, Instagram, WhatsApp, Messenger, Threads, and Manus.
Discover your next growth engine on Snapchat. Our new App Power Pack provides you with more performance and measurement solutions, ad units and placements, and backend optimizations. The Snapchat audience is excited to discover new apps, download, and make in-app purchases. With our new platform advancements, connecting with this audience has never been easier.
AppHarbr’s mission is to ensure high-quality in-app ads and secure the mobile user experience. AppHarbr's SDK is designed to prevent disruptive and offensive ads from reach in-app users without disrupting monetization.
Real-time ad quality protection gives apps the power to effectively block unwanted, malicious, offensive, and inappropriate ads. AppHarbr empowers app developers and game studios to enhance their ad revenue without compromising on ad quality- protecting their brand reputation and boosting user loyalty.
AVOW is an award-winning, global app growth company specializing in mobile OEM advertising. Founded with the vision to revolutionize mobile OEM advertising, AVOW has rapidly emerged as an industry leader with more than 100 advertisers on their roster. Through its partnerships with 13 premium mobile OEMs and its proprietary tech AVOW Intelligence, the company provides access to over 1.5 billion daily active users and offers clients over 10 million monthly downloads.
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.
BIGO Ads is a deep learning-based intelligent advertising platform powered by JOYY group (NASDAQ: JOYY), dedicated to becoming a global leader in one-stop advertising and monetization solutions. Leveraging full-stack AI capabilities, advanced oCPC and ROAS-based bidding models, and cutting-edge in-app bidding technology, BIGO Ads helping clients efficiently scale user acquisition and maximize game ad revenue.
As an official media partner of AppsFlyer, BIGO Ads is trusted by over 50,000 global partners, including top gaming studios such as iKame, Azur Games, BoomBit, Fugo Games, Lion Studios, and TapNation.
Loomit is a smart ad monetization platform for mobile apps and games that automatically learns and optimizes how ads are requested, priced, and delivered. By adapting monetization to each user and session, it helps publishers maximize ARPDAU while improving the user experience.
LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. LoopMe’s acquisition of Chartboost underscores its commitment to expand its capabilities and reinforces its position as the leading AI-powered brand advertising and performance platform. LoopMe has achieved a fully organic gross revenue CAGR of 40% for the period 2018-2024.
PubMatic (Nasdaq: PUBM) is an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetisation by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilisation of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
SocialPeta is an ad intelligence platform specializing in data analysis, featuring 1.6 billion ad creatives sourced from 80+ global ad networks across 70 countries and regions. As a leading advertising and marketing platform, SocialPeta distinguishes itself with an extensive database and a wealth of experience collaborating with numerous game companies. Our commitment is to enhance mobile advertising efficiency and facilitate the publishing and development of popular games.
YouAppi is a leading mobile marketing platform empowering brands and app marketers to drive growth and re-engagement at scale. With a data-driven approach, YouAppi leverages advanced machine learning and real-time analytics to deliver personalized retargeting solutions across the entire customer lifecycle. Expanding beyond mobile, YouAppi also offers innovative Connected TV (CTV) advertising solutions, enabling brands to reach audiences on the big screen with impactful, data-driven campaigns. Recognized globally for its innovation and performance, YouAppi partners with top apps, publishers, and advertisers to optimize campaign performance and maximize ROI. From dynamic app retargeting to innovative in-app and CTV advertising, YouAppi offers a full-stack solution designed to meet the evolving needs of modern marketers.
adjoe develops new advertising and monetization solutions that transform the way apps operate their business. Through their unique time-based rewarded ad unit Playtime they have become one of the fastest-growing ad platforms and top-ranking user acquisition sources for app publishers worldwide. Learn more about how adjoe can give you an edge on the competition at adjoe.io.
Mintegral is the leading advertising platform dedicated to growing companies globally. With premium traffic, industry-leading machine learning, and interactive creatives, Mintegral's AppGrowth, Retargeting, and Monetization solutions deliver growth and scale. Discover more at www.mintegral.com.
Ogury is a global, privacy-first advertising technology company founded in 2014 that specializes in "personified advertising". It enables brands to target specific audience personas—rather than tracking individuals—using zero-party data, surveys, and AI.
AppSamurai is a One-Stop-Shop user acquisition & monetization platform for mobile apps & games. With it's Rewarded Playtime model, gaming studios maximize IAPs & deep funnel engagements for positive ROAS!
Remerge helps app businesses achieve their most fundamental goals: grow, boost revenue, and encourage user loyalty. Our strategy covers user data analysis, creative execution, calculation of the campaign’s incremental value, and continuous optimization. By developing advanced methodologies and practicing transparent communication, we refine the science of app marketing.
RevX is a Global Performance DSP for UA & RT across Apps, CTV, and Social Media. Ranked #1 for Remarketing (iOS) in AppsFlyer’s Performance Index 2025, RevX is the programmatic platform of choice for leading game developers. We empower mobile marketers to acquire and re-engage players through the entire digital ecosystem. Our advanced ML growth platform identifies high-intent players across Mobile Apps, CTV, Web, Social Networks, including Meta and TikTok to drive higher revenue, value and retention, while lowering CAC. Start acquiring and reengaging high-value players with RevX. Visit us at the coffee cart & revx.io.
TaurusX is a global retargeting advertising platform helping mobile apps and game developers drive sustainable growth by increasing long-term user value and LTV.
Built on proprietary ad tech and data-driven optimization, TaurusX enables advertisers to re-engage high-value users, unlock incremental revenue, and scale performance across global markets.
Our in-house ad tech suite includes:
• TaurusX DSP — UA & retargeting powered by ML bidding
• TaurusX SDK — premium in-app supply with global mediation connectivity
Home of the Gamesforum events series and leading mobile game analysis. Discover everything you need to know about mobile games marketing and monetization.